Safaricom had used IMC strategies befitting their target market compared to its competition to diffuse information on the M-PESA innovation

Moving forward, banks are now able to partner with fintech startups with ease. Most noteworthy, startups are developing as cloud-native from the very start. The global fintech market size expects to grow to $124.3 billion USD by the end of 2025 at a Compound Annual Growth Rate of 23.84%

As an increasing number of businesses make the move to adopt a digital payment system, the demand for fintech solutions is only expected to grow and drive market growth.

The strategy has two hallmarks: (1) it looks for relevant conditions that are both material and symbolic or ideational, and (2) it looks for relevant conditions arising throughout the course of the digital innovation’s developmental trajectory.

M-Pesa development, and the strategies employed to engage with different actors in the financial services sector. Purposive theoretical sampling strategy (Strauss 1987Strauss, Anselm L. 1987. Qualitative Analysis for Social Scientists. Cambridge: Cambridge University Press.10.1017/CBO9780511557842 [Crossref], [Google Scholar]) was used to identify relevant sources of data both for the secondary data collection process and identification of informants for the interviews.

One of the hottest trends to emerge in this area in recent years is the use of robo-advisors.

We leverage on digital platforms and technologies which enables us to connect our clients to the best insurance and investments solutions available in the market.

It will show that the M-PESA application was utilized for the cultivation of livelihood strategies

Your SnapScan app uses your phone's camera to scan a SnapCode (a unique QR code). Stores have their own SnapCodes, and scanning these codes allows you to pay them. SnapScan is free to use and works with any South African bank, and most international credit cards.

Mobile payments can also mean that staff spend less time processing payments, as SnapScan can be integrated with a variety of leading point-of-sale systems

A free app available for any smartphone, SnapScan works almost like a pocket ATM linked to the user’s debit or credit card account. Instead of handing over a card, customers scan a unique SnapScan logo posted at the cash register with their camera-enabled phone.

To use SnapScan, consumers download the app for Apple, Android or BlackBerry, and add their credit card details by taking a picture of their card and creating a Pin. They can then use the app to scan a QR (quick response) code — a type of barcode — in a store and can make payments.

SnapScan is more than just a smartphone app. It’s a contactless mobile payment solution that makes it easy and safe to pay and receive payments in a store, online, at home, and on the go. No need for cards, cash, or time-consuming EFTs

The app was named MTN App of the Year in 2013, and now boasts a network of over 50 000 merchants nationwide, with one million app downloads to date.

SnapScan is a mobile payments app, providing South Africans with the most convenient way to pay with their phones.

A year after launch, Firepay, in partnership with Standard Bank, launched SnapScan to allow customers to pay for goods and services using only their mobile phone.

ability to provide speedy payments without the need for the large-scale tech investments required by the payment technologies emerging in more developed areas of the world.

Instead of just being able to pay by scanning a QR code, SnapScan customers can now simply tap a button in the app to initiate the transaction via Bluetooth.

SnapScan is today announcing its first major update since its QR code payments feature was popularised in 2013.