Group items tagged

"How can i make music when i'm expected to spend all my time on Twitter and Facebook? " - Great music is where it all begins and ends, but in between the path to success is always changing. Facebook, Twitter, iTunes, heck..SongPlacements are all just new aged tools on the path to success.

Failing is inevitable. It is impossible to go through life without failing but it is the way that you view failure is what makes the difference between the successful and unsuccessful. The Practice of Practice blog has a really good piece on attribution theory. When you fail, where does the cause of the blame lie. Is it external or internal? Is the cause unchanging over time or something that changes? And can it be controlled? It turns out that successful people in all field tend to see causes as internal. As in, there's no excuse for failure. Dig deep in your mind to revisit your past failures and see what valuable lessons you can chalk up in the name of self improvement. what we achieve inwardly will change outer reality.

The Great Balancing Act Between Art and Business Both art and music require a great deal of energy and time, the balance is how and where you spend it. There are many different factors that go into creating a successful business around your music, including record keeping and bookkeeping. The insider has a great post about the difference between these two chores as well as some good advice on multi tasking business and music creation. Einstein said that one definition of insanity was repeating your actions and expecting different outcomes, if you wanna try a new approach to being a successful songwriter then all you gotta do is READ MORE.

Wow. Someone just hit it the nail on the head with this one. George Howard, thinks business development is the key to success in the music biz right now, and i agree with em.

Great Songs aren't written, they're re-written.

Came across this article that will definitely increase successful placements. I particularly like the points of saving money with a home studio, building a library, and finding a song writing partner to help compensate for any weaknesses, that you may have.

Your Friendly Neighborhood Myspace Myspace is back. Ever since they dropped the ball on their no-money making music service, myspace music, they've been at listeners throats with all the advertising they can throw at us. First there was that annoying thing that started happening when trying to get a decent session out of an artists myspace player. I vivdly remember a picture of ugly lil wayne popping up everytime i tried to enjoy a couple songs in succession. Now there's word of experimentation with audio ads that must play before users can listen to free streaming music. Isn't myspace bogged down enough with bad user html and full page million dollar advertising slots? I guess my biggest worry is that more ads will just decrease the number of listeners trying to get an enjoyable experience from my myspace player.

Telling the lizard brain to be quiet. Seth Godin explains that fear, rage and reproductive drive are all characteristics of the lizard brain. It's predominant fear factor hates change, forward movement and the unknown which of course if a very bad thing if your trying to move forward as a musician. The lizard brain holds you back and keeps you from being successful. Seth's advice? The lizard brain will accompany us in our time on earth, but we can tell it to be quiet, we are listening to something else right now.

The Music Power Network (MPN), which is the brainchild of Dave Kusek, (Some big instructor at Berklee) credited for being an all-around future music business expert, is coming to a YouTube Channel new you! The MPN will be making some of its educational videos accessible for free to help you achieve success in this ever changing industry. Subscribe to the network if online music business lessons and advice are your forte. Also be sure to check out the songplacements youtube channel, send us links to your songs and we'll add them to our playlists for others to see.

If the name Ian Rogers doesn't ring a bell it will soon. Ina Rogers is the CEO of Topsin media, a music client that analysis how your brand is doing online. The data that his company collects suggests that the campaigns that take the shape of a snowball have a much better chance of showing a return on investment. Which as someone cadidly pointed out in the comments is the traditional definition of artist development. Ians 3 points that success seeking musicians should follow are 1. Goal: Have more fans tomorrow that you had yesterday 2. Grow fan connections as well as dollars. Everyday should mean more email addresses, twitter followers, Facebook fans, and MySpace friends and of course dollars. 3. Action: Do something small weekly, something big monthly

Twitter might be throwing ads in our faces, how do you feel about that?

Malcolm Gladwell ,author of the book Outliers, is pretty adamant about his 10,000 hour rule. The rule states that in order to master any craft 10,000 + hours of practice must be accumulated. And getting in that many hours of practice can take 10 years or more. Basically, you gotta put in your work. The music promotion blog has a piece on Steve Martin that really attests to the decade journey that one must take to reach celebrity over night. By the time Steve was propelled into great public awareness he was a well oiled machine, ready to deliver the goods. Television (tell a lie to your vision, particularly shows like american idol and other media sources are very good at trivializing the years of work that some of our greatest icons put in to achieve icon status. Record Labels have even been fooled forgoing development for the young inexperienced (We've seen how well that works). Thats actually the equivalent of getting hired for an entry position and then getting promoted to CEO of the company a few weeks later, needless to say, that company's going to fail. I guess the point of this is if you want to increase your chances of success, not being signed but actually be icon status (being remembered for the many things you've done, not just the first thing), then you have to sleep in that car, perform in front of an audience of empty chairs, bounce from label to label because when god finally taps you on the shoulder and says its go time your going to outshine all of the others not even half way through their 10,000 hour mark. Put in the time and you will be rewarded.

The Greatful Dead knew a thing or two about business. "A group of stoners who somehow got more things right than the suits running the record industry, radio and even some high powered new media businesses." Some great business lessons that could be learned from this group are sprinkled through an article on indisdemusicmedia comparing their biz model to that of the Radio Industry's. Some of these points should be laser sketched into your brain (if you simply can't remember). According to the Atlantic Magazine article your fans are key to your ultimate success. But not all your fans. As with every musician you have different levels of fans, cater to only your most loyalist fans because their the ones that are going to purchase your music. Get a team together consisting of the band the road crew and and other organization members and periodically rotate the final decision makers. Your not the only one with good ideas on how to run things. Give it away until they buy it. Some things in life are uncontrollable (death, natural disasters and file sharing fall into this category) Don't try to fight against it. Rather embrace it and exploit it for your own benefit. The greatful dead exemplified this by not having an hernia upon the realization that their fans were taping their shows. Instead they used it to increase demand and drive the sales of other revenue streams. The same way that humanity doesn't fight against death but instead uses it to make the quality of life better the same way a musician should approach the death of the CD. Just because the CD has to die, doesn't mean that your career has to go to.

What are you pretending not to know? The musicpromotionblog has a great piece on pretending not to know in your music career. It all boils down being afraid of success.

Country Music Hall of Famer Carl Smith Passed Away Master honky-tonk stylist Carl Smith, the dashing "Country Gentleman" who was among the most successful Nashville-based artists of the 1950s, died Saturday, Jan. 16 at his home in Franklin. The Country Music Hall of Famer was 82. Radio exposure on WSM and on the Opry helped Mr. Smith to gain notoriety, as did his tours with Hank Williams and others he will be missed.

I've been saying it for sometime now, but playing shows is everything in the future. Looking to get a deal? Play shows. Want more exposure? Play shows. Wanna gain experience? Play shows. Do you want to be successful? Play...you guessed it. Small shows, big shows, street shows (I found one of my favorite bands at a street performance), house shows, showwws perieod. And now we have the merger of live nation and ticket-master finally getting judge approval. Recorded music revenue is dropping, and i haven't really bought a cd for awhile, but what i have a growing feining for is some live shows. Where are all the live shows at?

Measurement is the key to success. In the industry this measurement is called (intimidating music please) - THE SOUNDSCAN. Fortunately i've never had to judge my artistic worth based off the soundscan, but for those of us lucky and unlucky enough to under go this tracking system it can be a psychological torment, sucking the creativity and positivity right out of a project. Happily we have a new form of measurement that shifts from pessimism to optimism. READ MORE to find out what they are.

A new study has found that the the fall of an item's popularity mirrors its rise to popularity, so items that become popular faster also die out faster. Kyle Bylin, Accosciate Editor for hypebot.com has taken that study one step further by relating the new find to the marketing strategy of record labels. It could be said that the Record Labels are killing itself to live, what a weird paradox.

In a panel discussion at the CMJ Music Marathon the Path of a Hit Song seemed to be highlight of the event. Those panelists who have had Hit Song success say that radio is key. Mass hits come from mass exposure. READ MORE.

Applying the Record Label Model to the Indie Artist You may already be familiar with the online world of myspace music and facebook pages, and the offiline world of shows and radio play, but as George Howard puts it "Err too far online, you fail. Too far offline, you fail". In order to be successful today you need to achieve the perfect balance between online and offline marketing. Eleetmusic's Kevin English outlines how to use the four R's (Radio, Road, Reviews and Retail) of the "Not so new record label model" to capture the audience statistically proven to be more receptive to trying to new things. College students.