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9GiantSteps · Artist Managers must understand their role is now business deve... - 0 views

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    Wow. Someone just hit it the nail on the head with this one. George Howard, thinks business development is the key to success in the music biz right now, and i agree with em.
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The Not So New Record Label Model « eleetmusic - Direction in music, marketi... - 0 views

  • reduce our overhead and use social strategies, on and offline to create direct to fan relationships, we can only improve upon what has been done for the last 50 years.
  • college students
  • local campus
  • ...7 more annotations...
  • Statistics have shown that college aged men and women are more receptive to try new things, so why not give your band a shot.
  • Radio
  • Road –
  • Reviews
  • Retail
  • Err too far online, you fail. Too fair offline, you fail
  • if you fail to create a real connection with the fans or friends you make online, you will ultimately loose them all offline.
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    Applying the Record Label Model to the Indie Artist You may already be familiar with the online world of myspace music and facebook pages, and the offiline world of shows and radio play, but as George Howard puts it "Err too far online, you fail. Too far offline, you fail". In order to be successful today you need to achieve the perfect balance between online and offline marketing. Eleetmusic's Kevin English outlines how to use the four R's (Radio, Road, Reviews and Retail) of the "Not so new record label model" to capture the audience statistically proven to be more receptive to trying to new things. College students.
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