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ecwesche21

Off the beaten Path: would you pay a subscription fee for an ad-free social network? | ... - 0 views

  • he emphasis on subscriptions represents a gamble for a company that has seen a surge in its number of registered users this year, even as it has been pilloried over the unwanted texts and robocalls that it used to acquire them.
  • Path says it has 20 million users, bolstered by pre-installation deals with carriers around the world, though the company won’t say how many of them use the app each month.
  • Subscription fees represent a way for Path to stay free of advertising, one of the company's core aims since it launched in 2010.
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  • Path is asking people to pay for the kind of virtual goods they can already get from Facebook for free.
  • When it launched, Path limited you to 50 friends; the current version lets you add up to 150.
  • Path found that users shared less than they wanted to because of worries over privacy.
  • First, a user can share a moment privately with one or more friends. A picture, a thought, a song you’re listening to — all can be shared to only the friends you choose.
  • Path is introducing a concept it calls "inner circle."
  • Pick as many friends as you like, up to the 150-friend limit, to receive only your most personal broadcasts.
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    Path subscription fees
ecwesche21

Teen Social Network Let Raises $600K | TechCrunch - 0 views

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    Let
ecwesche21

The Near-Death And Resurrection Of Teen Social Network Let | TechCrunch - 0 views

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    Let
ecwesche21

How to Choose the Best Social Media Site for Your Business | Inc.com - 0 views

  • Picking up your toys and going home is really not the best way to handle the frustrations of social situations.
  • Facebook is right for you... if you are building a community presence or want to reach as broad a network as possible. It is losing some traction among younger users, but with more than 70 percent of online adults actively participating in Facebook, it remains the most popular social media site by far.
  • high level of engagement.
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  • may not provide the most effective medium for your business message.
  • LinkedIn is right for you... if you are in B2B
  • most users are in work mode on LinkedIn so it is optimal for peer networking and industry-specific information
  • Pinterest is right for you... if you are in a highly visual industry
  • deeply interested in a subject that can be visually represented
  • particularly appealing to "information junkies"
  • As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers
  • visual aspect to what you do
  • Given Instagram's appeal to specific ethnic segments and its popularity among urbanites
  • Tumblr, which tends to attract a younger and less affluent audience overall
  • BI also looked at Google , which it found to be very male-dominated
  • 71%+ +
  • 18% + +
  • 17% + + +
ecwesche21

'Facebook Killer' Ello Hatches Plan to Stay Ad-Free Forever | WIRED - 0 views

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    Ello membership, # of employees
ecwesche21

Study: Facebook Is Most Effective Social Media Site for Small Business | Street Fight - 0 views

  • G/O Digital, the digital marketing wing of Gannett,
  • eighty percent of respondents check reviews online at least once a week before they step into a physical store. Facebook is by far the top choice among social media platforms for this process: 68% vote it the number-one site, compared to Twitter and Pinterest’s 11% and 12%.
  • Deals and reviews appear to be the most effective tools in influencing Facebook users. According to the study, four out of 10 respondents say that an offer which could be redeemed in-store is the most likely tactic to drive them to make a purchase at a local business while only one in 10 people would do the same in response to a photo or video contest. Meanwhile, 80% of respondents say they would be more likely to purchase from a small business with positive reviews on their Facebook page
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  • Facebook ads have huge potential return on investment
  • shows an increase of $5,500 in net sales and a 1100% ROI when the company used Facebook’s in-store offer ad
ecwesche21

New Facebook Rules Will Sting Entrepreneurs - WSJ - 0 views

  • That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
  • Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.
  • More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint
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  • Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • But, he says, organic reach is only one of several reasons companies benefit from having a presence on Facebook. Last month, there were more than one billion visits to Facebook pages directly. “Having a presence where you can be discovered still has a ton of value,” he says. “We don’t want them to spend any dollar with us unless it’s doing something spectacular to help them grow their business.”
  • Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads. “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”
  • Some small-business owners say they have begun to accept Facebook as “a pay-to-play marketing channel” for businesses.
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    Facebook promoted posts
ecwesche21

Strings is a messaging service that lets you delete those drunk texts - 0 views

  • t'd be nice to regain some control of where our words are shared
  • the iOS app is a rival to Snapchat and WhatsApp that clearly hopes to foster a consent culture around mobile messaging
  • if people want to save any of those locally, they have to ask you for your permission
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  • a user can edit data on other people's devices
  • you can delete it whenever you need to
  • f the recipient takes a screenshot, not only will you be informed, but they'll be given a
  • warning too
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    P
ecwesche21

ThinkUp helps the social network user see the online self - 0 views

  • Together with Gina Trapani, the former editor of the blog Lifehacker, he is the co-founder of ThinkUp, a year-old subscription service that analyzes how people comport themselves on Twitter and Facebook
  • helping them become more thoughtful, less reflexive, more empathetic and more professional
  • list of people’s most-used words
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  • stats like follower counts
  • shows subscribers more unusual information such as how often they thank and congratulate people, how frequently they swear, whose voices they tend to amplify and which posts get the biggest reaction and from whom.
  • Every morning the service delivers an email packed with information
  • The goal is to make you act like less of a jerk online
  • The big goal is to create mindfulness and awareness, and also behavioural change
  • here’s a knee-jerk thoughtlessness and lack of empathy that you have because you’re online, because you’re not looking at people’s faces
  • helped me pull back from social networks
  • ThinkUp charges $5 a month for each social network you connect to it
  • growth has been slower than the company had hoped for
  • difficult to explain to people why they might need ThinkUp
  • most of the third-party tools that give feedback about your presence online services like HootSuite are aimed at companies and professional social media managers running online campaigns
ecwesche21

Smartphones: So Many Apps, So Much Time - 0 views

  • U.S. Android and iPhone users age 18 and over spend 65 percent more time each month using apps than they did just two years ago
ecwesche21

Social Media Engagement Statistics - Business Insider - 0 views

  • as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources.
  • How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.
  • Americans spend more time on social media than any other major Internet activity, including email.
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  • 60% or so of social media time is spent not on desktop computers but on smartphones and tablets.
  • Facebook attracts roughly seven times the engagement that Twitter does, when looking at both smartphone and PC usage, in per-user terms. 
  • Snapchat is a smaller network than WhatsApp, but outpaces it in terms of time-spend per user. 
  • Pinterest, Tumblr and LinkedIn made major successful pushes last year to increase engagement on their mobile sites and apps. The new race in social media is not for audience per se, but for multi-device engagement. 
ecwesche21

About Plurk - Plurk - 0 views

shared by ecwesche21 on 22 Jan 15 - No Cached
ecwesche21

The Digital Consumer Report 2014 Nielsen - 0 views

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    Nielsen 2014 Digital Consumer Report
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