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ecwesche21

Ello - and goodbye to the new social networking site? | Media | The Guardian - 0 views

  • At one point, 35,000 people were signing up every hour.
  • I feel the urge to give up on Facebook, too, but it is hard to see how Ello presents the solution.
  • Social networks are inertia-led – the more effort you put into establishing one, the more rewarding an experience it is. Facebook has spent billions upon billions of dollars to make itself as user-friendly as possible. It’s hard to see how a new site can catch up, even with the best ethical intentions.
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  • Perhaps the most interesting thing about Ello’s emergence has been how little time it has taken for people to be rude about it.
  • It is also unclear how the site will make money. “Ello say they will sell premium content,” says the tech writer Jeff Jarvis. “But we’ve heard that one before. They don’t have a business model, so why would anyone invest in them?”
  • but there’s a reason Zuckerberg has been buying WhatsApp and Instagram. In his own words, he is trying to “break up the big blue app”. Facebook is trying to connect people in multiple ways.
  • hey miss the point of critical mass. A company such as Ello might do it, but it’s an awfully big mountain to climb to create a network that all your friends are on.”
ecwesche21

Ello and Consumer Friendly Business Models | stratechery by Ben Thompson - 0 views

  • I have no idea what these features might be – a mobile app and an API would be good places to start – but the gist is clear: to get the optimal Ello experience you had better pay up, but only once, and you’ll have it forever. This is a terrible idea.
  • Here’s the thing though: the reason Facebook can pull that off is because companies like Datalogix, Epsilon, Acxiom, and Bluekai – all Facebook partners since 2013 – have been tracking what I do and buy for years. Privacy died a long time ago; pretending like Facebook killed it is naive (just ask Richard Stallman). If you truly care about privacy then don’t use the Internet, credit cards, a mobile phone, the list goes on-and-on.
  • If, on the other hand, you care about making a successful social network that users will find useful over the long run, then actually build something that is as good as you can possibly make it and incentivize yourself to earn and keep as many users as possible.
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  • it feels like a political statement not a product that I – and more importantly, none of my friends – would want to use
ecwesche21

Messaging App Viber Takes A Step Into Social Networking With New Public Chats Feature |... - 0 views

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    Viber moving to become a social network
ecwesche21

Ello is starting to look more like a business - Fortune - 0 views

  • Ello revealed on Thursday that it raised $5.5 million in a Series A funding round. The company also announced that it has become a legal public benefit corporation, or PBC.
  • Ello raised $435,000 in seed funding from Vermont-based FreshTracks Capital in March. Its new Series A round is led by FreshTracks and two Boulder-based groups: Bullet Time Ventures (an investor in Jukely, a live event recommendation service) and Foundry Group (which invested in fitness tracking firm FitBit and crowdfunded apparel retailer Betabrand).
  • It’s worth noting that a number of brands, such as Netflix and Sonos, have created Ello pages. As digital strategist Ben Breier writes, branded content is a form of advertising.
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  • Ello has already indicated that it would layer premium services on top of its free network to accomplish this. In an interview, Budnitz gets more specific. “On the iPhone, everyone wants to add an app and customize it for themselves,” he says. “That’s how Ello will work. It’s meant to be very simple, but people will be able to buy small features for $1 or $2 and change theirs.”
  • In essence, Ello’s service will be a puzzle that can be rearranged the way you like—for a price.
  • Ello’s buzz has considerably died down since its sudden popularity in September, mimicking the rapid rise and fall of other new social networks like Path.
  • Budnitz isn’t concerned. “From where I’m sitting it’s not losing momentum at all,” he says. “This is an invitation-only social network. We even closed invitations for a while and intentionally slowed down growth.
  • For us, we kind of thought we’d be where we are now six months from now.”
  • the site still sees on some days 40,000 signups and invite requests per hour
  • Many of Ello’s features are like this—a little bit fun, a little bit hidden.
  • There’s definitely a learning curve and a lot of hidden stuff that you get to learn as you go,
  • Ello will likely remain a network for artists and creative types
  • A look at the most-followed accounts shows mostly designers.
  • Today, a user can have fewer than 1,000 followers and still land in the top 100. That kind of following wouldn’t even put you in the top 10,000 on Twitter
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    Funding; Public Benefit Corporation status; not-death?
ecwesche21

Tumblr Still Struggling to Be a Profitable Business - 0 views

  • In Yahoo's first quarter earnings report, there once again was no mention of revenue from Tumblr.
  • The obvious issue is the lack of advertising revenue.
  • the site's ad sales team has focused instead on encouraging clients to create their own Tumblr blogs and share content in the form of native advertising. Problem is, these ads don't make Tumblr much money.
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  • Last May, Yahoo acquired Tumblr for approximately $1.1 billion in cash
  • While Tumblr's revenue is at an apparent standstill, its user base is growing
  • ince the acquisition last year, Tumblr's audience has grown 22 percent, according to comScore metrics, and its network is made up of some 180 million blogs
  • And Tumblr's staff has more than doubled under Yahoo, growing to about 220 people, The New York Times says.
ecwesche21

Yahoo Overpays Tumblr's David Karp By Another $81 Million - 0 views

  • Why would an entrepreneur want to spend four years as a middle manager at a shrinking dinosaur that just paid him $250 million?
  • on August 9, Yahoo offered Tumblr founder, David Karp $81 million more to stay at the company for four years
  • Some have speculated that Yahoo's share price rise reflects the growing value of its stake in Alibaba.
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  • Yahoo is paying $81 million for a middle manager with diminished power who has built a business with no revenue and lacks the experience necessary to work in a big company
  • In most deals in which big companies acquire start-ups, it is understood that the entrepreneur will leave after a transition period to go on and work on another venture. That is probably what he wanted to do after he got his $250 million in May.
ecwesche21

Pinterest Tests Do-It-Yourself Promoted Pins For Small And Medium-Sized Businesses | Te... - 0 views

  • That includes new “Promoted Pins” from large national brands, but now it will also include paid placement for small and medium-sized businesses as well, with a new self-serve product it’s announcing today.
  • Pinterest’s new Promoted Pins product will enable its partners to only pay the company if users actually click through and view the content they’re promoting. In that way, Pinterest’s those ads aren’t that different from conversion-based links that might appear alongside Google’s search results, or performance-based display ads sold on a cost-per-click basis.
  • Pinterest still needs to figure out the optimal mix of Promoted Pins to content shared by other Pinners in a user’s feed.
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  • Promoted Pin today is being reviewed by a member of the team to ensure that it meets community guidelines and that the quality is high.
  • Pinterest is working with just a handful of small businesses for the launch of its self-serve offering. That includes companies like custom prints business Artifact Uprising, home cooks content and commerce destination Food52, and clothing brand Vineyard Vines. But the company expects to gradually make the self-serve offering more widely available to small and medium-sized businesses that want to test out the ads platform.
  • it’s raised a big new $200 million round of funding valuing it at $5 billion. That round was led by SV Angel, and included participation from a number of existing investors, including Bessemer Venture Partners, Fidelity, A16Z, FirstMark Capital, and Valiant Capital Partners.
ecwesche21

Launch To Exit In 18 Months: Pheed Acquired For $40M - 0 views

  • allow the users to set a price (most were free) they want for the content they create — text, photo, video, audio, and live broadcasts.
  • within four months, the Pheed app had moved to No. 1 on Apple AAPL +0.13% social apps ahead of both Facebook and Twitter TWTR +2.76% for teen users
  • Mobli isn’t looking to simply gain Pheed’s 5 million users.
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  • Mobli wanted the live broadcast, pay-per-view service.
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    Pheed self-funded
ecwesche21

Meet the Man Who Founded Ello After Selling a $35K Pair of Pants | WIRED - 0 views

shared by ecwesche21 on 22 Jan 15 - No Cached
  • in just a few months, Ello has grown from a tiny online hangout for about 90 artist friends into a backlash-worthy viral phenomenon
  • but more than one million people have lined up to join the invite-only “beta” version
  • help from a Denver consultancy, Mode Set,
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  • So last year, he and some designer friends decided to build their own social network
  • minimalist black-and-white graphics and no ads
  • Gradually, it became the social network that Budnitz and close to 100 of his artsy friends wanted to use. “It was totally private. The problem was that as we got toward the end of that year, there were thousands of our friends who wanted to get on Ello.”
  • raised $435,000 from a Vermont venture capital fund to create something that could grow
  • And I actually believe that Facebook is not a social network at all. It’s an advertising platform. We are a social network
  • ad-free GitHub social network
  • When it emerges from beta, Ello will offer a bare-bones interface for most, but users will be able to pay for extra features. “We’re going to sell features for $1 or $2 just like an app store,” Budnitz says. “You can pick and choose what you want and then you can change your Ello to be like you want it to be. But everyone doesn’t have to have it like yours.”
  • When the site launched in early August, there were just 90 members—all friends of Budnitz—who had been operating their own private social network for about a year. On Monday, Ello was peaking at 50,000 new member requests per hour.
ecwesche21

Rakuten's $900M Strategy is to Transform Viber Into Line - 0 views

  • Why Viber? Simply, Viber is the messaging app with the greatest scale that is most open to being bought.
  • Kakao Talk: 150 million users,
  • Viber: still in its early days of making money, claims 280 million registered users and has raised no external money (that’s a big potential pay day)
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  • Update: details from Rakuten claim over 100 million active users)
  • The Viber service focused on voice calls and has been kept simple, it doesn’t include the robust mechanics of its Asian rivals that include payments, e-commerce, games, marketing and more.
  • Viber makes money by selling stickers and Skype-like international calling credit, both of which are recently introductions.
  • Information disclosed by Rakuten shows that Viber made just over $1.5 million in revenue last year
  • Overall, Viber recorded a $29.5 million net loss for 2013,
  • CEO Hiroshi Mikitani believes Viber has “tremendous potential as a gaming platform,”
  • This strategy is neither easy nor cheap to execute. Line’s parent company is spending heavily
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    Viber - users, acquisition, revenue
ecwesche21

In First 24 Hours Of 3.0 Launch, Path Made More Money Than Ever And Sent More Than 1M M... - 0 views

  • rolled out Path’s first real revenue-generating feature with a shop for premium emoji-like “stickers.”
  • in the first 24 hours after the 3.0 launch, Path made more money than it had in its entire lifetime as a company, total (starting with its 2.0 version, Path has collected affiliate revenue from media sales generated in the app.)
  • universally lauded as beautifully designed and thoughtful, but has been criticized for possibly not quite making a big enough dent outside of the early adopter crowd.
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    Path - revenue
ecwesche21

Medium, Evan Williams's Post-Twitter Media Startup, Raises $25 Million Round | Re/code - 0 views

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    "Google Ventures (courtesy of general partner Kevin Rose), SV Angel's Ron Conway and a number of other investors, such as Chris Sacca and Peter Chernin. And more: Tim O'Reilly, Michael Ovitz, Gary Vaynerchuk, Betaworks, Code Advisors, CAA Ventures and Science. The single largest contribution to the round, however, comes from Greylock Partners"
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