Ello - and goodbye to the new social networking site? | Media | The Guardian - 0 views
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At one point, 35,000 people were signing up every hour.
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I feel the urge to give up on Facebook, too, but it is hard to see how Ello presents the solution.
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Social networks are inertia-led – the more effort you put into establishing one, the more rewarding an experience it is. Facebook has spent billions upon billions of dollars to make itself as user-friendly as possible. It’s hard to see how a new site can catch up, even with the best ethical intentions.
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