Social Networks Demo

U.S. Android and iPhone users age 18 and over spend 65 percent more time each month using apps than they did just two years ago

as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources.

How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.

Americans spend more time on social media than any other major Internet activity, including email.

Even sites such as digital native buzzfeed.com and National Public Radio’s npr.org, which have an unusually high level of Facebook traffic, saw much greater engagement from those who came in directly.

Of the sites examined, the percentage of direct visitors who also came to the site via Facebook was extremely small, ranging from 0.9% to 2.3%, with the exception of Buzzfeed at 11.3%

Facebook and search are critical for bringing added eyeballs to individual stories, and they do so in droves.

roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there—amounting to 30% of the general population. YouTube has the next greatest reach in terms of general usage, at 51% of U.S. adults. Thus, even though only a fifth of its users get news there, that amounts to 10% of the adult population, which puts it on par with Twitter. Twitter reaches just 16% of U.S. adults, but half (8% of U.S. adults) use it for news. reddit is a news destination for nearly two-thirds of its users (62%). But since just 3% of the U.S. population uses reddit, that translates to 2% of the population that gets news there.

LinkedIn news consumers stand out from other groups as more likely to be high earners and college educated.

A look at the five social networking sites with the biggest news audiences shows that a majority of news consumers on those sites (65%) get news from just one, and for 85% of those, it is Facebook.

In a report prepared for Germany’s Constitutional Court in July 2009 , the hacker group described what kind of information could in theory be collected according to the country’s data retention (Vorratsdatenspeicherung) rules and what could be gleaned from it.

Most people’s understanding of what can actually be done with the data provided by our mobile phones is theoretical; there were few real-world examples. That is why Malte Spitz from the German Green party decided to publish his own data collected from August 2009 to February 2010.

Seen individually, the pieces of data are mostly inconsequential and harmless. But taken together, they provide what investigators call a profile – a clear picture of a person’s habits and preferences, and indeed, of his or her life.

The internet is a largely free service, and sharing personal data is the price we pay. Others a

re not happy with this situation, claiming that the use of information with consent is a violation of privacy.

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as the number of devices a person owns increases, they are more likely to report that they enjoy keeping up with the news and are more likely to say that it’s easier to keep up with the news today than it was five years ago.

People continue to discover news through traditional word-of- mouth (65 percent) either in person or over the phone, and do so at higher rates than more modern methods of sharing like email, text message, or other ways online (46 percent), or social media (44 percent). And roughly half of Americans said they got news in the last week from search engines and online news aggregators (51 percent for each).

they are discriminating in how much trust they have in the information they get from each method.

78% of Facebook news users mostly see news when on Facebook for other reasons.

Just 34% of Facebook news consumers “like” a news organization or individual journalist, which suggests that the news they see there is coming from friends

Not only are social network users sharing news stories, but, particularly with the growth in mobile devices, a certain portion is contributing to the reporting by taking photos or videos.