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ecwesche21

Facebook: 10 New Changes That Matter - InformationWeek - 0 views

www.informationweek.com/...1316331

shared by ecwesche21 on 22 Jan 15 - No Cached
  • inShare1
  • Facebook kicked off the summer of 2014 with a controversy that affected nearly 700,000 users. For one week in early 2012, the social network conducted an experiment to determine whether it could change the emotional state of some users by filtering the posts that showed up in their news feeds. (Spoiler alert: It could.) Many experts called Facebook's actions unethical.
    • ecwesche21
      ecwesche21 on 22 Jan 15
       
      None of these "apologies" actually address the ethical issues around informed consent/research conducted on human subjects...
  • ...7 more annotations...
  • dropped the chat feature from its main app
  • a Buy button, which is in beta, and a Save button, which bookmarks content for later
  • "For example, we should have considered other non-experimental ways to do this research. The research would have also benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it."
  • started tracking users' shopping and browsing habits
  • cracked down on click-bait, like-gating, and other news feed spam.
  • The app's confusing permissions, however, caused a firestorm of misconceptions: Users blamed Facebook for intent to eavesdrop on conversations and snoop on text messages. Neither of these were true, of course, but that didn't prevent users from rating Messenger poorly in the app stores.
  • If you want to send and receive messages on your mobile device, Facebook requires you to download Messenger, which also lets you place phone calls -- including international ones over WiFi -- and send pictures and video.
ecwesche21

New Facebook Rules Will Sting Entrepreneurs - WSJ - 0 views

www.wsj.com/...sting-entrepreneurs-1417133694

Facebook Marketing

shared by ecwesche21 on 22 Jan 15 - No Cached
  • That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
  • Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.
  • More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint
  • ...4 more annotations...
  • Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • But, he says, organic reach is only one of several reasons companies benefit from having a presence on Facebook. Last month, there were more than one billion visits to Facebook pages directly. “Having a presence where you can be discovered still has a ton of value,” he says. “We don’t want them to spend any dollar with us unless it’s doing something spectacular to help them grow their business.”
  • Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads. “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”
  • Some small-business owners say they have begun to accept Facebook as “a pay-to-play marketing channel” for businesses.
  • ecwesche21 on 22 Jan 15
     
    Facebook promoted posts
ecwesche21

A Teenager's View on Social Media - Backchannel - Medium - 0 views

medium.com/...w-on-social-media-1df945c09ac6

teens users

shared by ecwesche21 on 22 Jan 15 - No Cached
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site
  • Snapchat is where we can really be ourselves while being attached to our social identity.
  • Facebook is something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can't really leave.
  • ...42 more annotations...
  • Facebook is often used by us mainly for its group functionality. I know plenty of classmates who only go on Facebook to check the groups they are part of and then quickly log off. In this part Facebook shines—groups do not have the same complicated algorithms behind them that the Newsfeed does. It is very easy to just see the new information posted on the group without having to sift through tons of posts and advertising you don't really care about.
  • Messaging on Facebook is also extremely popular among our age group, mainly because they provide the means to talk to those people who you weren't really comfortable with asking for their number but comfortable enough to send them a friend request.
  • Facebook is often the jumping-off point for many people to try to find you online, simply because everyone around us has it.
  • Instagram is by far the most used social media outlet for my age group.
  • I'm not terrified whenever I like something on Instagram that it will show up in someone’s Newsfeed and they'll either screenshot that I liked it or reference it later.
  • I am not as pressured to follow someone back on Instagram, meaning my feed is normally comprised of content I actually want to see
  • The content on Instagram is usually of higher quality.
  • Instagram hasn't been flooded with the older generation yet
  • Another point: tagging. I don't have to constantly check Instagram to make sure I wasn't tagged in any awkward or bad photos. That’s because you can't easily see them in your feed, making the whole experience seem way more private.
  • People do not post 10000 times a day on Instagram. Many are much more polite about posting, either doing once a day, a few times a week, etc.
  • it is possible to be “caught up” with my Instagram feed.
  • There are no links on Instagram, meaning I'm not being constantly spammed by the same advertisement, horrible gossip news article, or Buzzfeed listicle
  • Facebook gets all of the photos we took — the good, the bad, etc—while Instagram just gets the one that really summed up the event we went to.
  • Tumblr is like a secret society that everyone is in, but no one talks about.
  • Many of those younger than me (10–16 years old) who I've talked to about this matter don’t even have a Facebook — Instagram is all that they need.
  • To be honest, a lot of us simply do not understand the point of Twitter.
  • Your tweets are also easily searchable on Twitter which is good but not good if you want to be yourself and not have it follow you around when you're trying to land a job. Thus, to others Twitter is used like Facebook—you post with the assumption that your employer will see it one day.
  • There are then three main groups of Twitter users: the ones who use it to complain/express themselves, the ones who tweet with the assumption that their prospective employer will eventually see whatever they are saying, and the ones who simply look at other Tweets and do the occasional RT.
  • Snapchat is quickly becoming the most used social media network, especially with the advent of My Story.
  • Everything about the application makes it less commercialized and more focused on the content
  • On Facebook you post the cute, posed pictures you took with your friends at the party with a few candids (definitely no alcohol in these photos)
  • On Instagram you pick the cutest one of the bunch to post to your network.
  • Snapchat is where we can really be ourselves while being attached to our social identity.
  • Without the constant social pressure of a follower count or Facebook friends, I am not constantly having these random people shoved in front of me. Instead, Snapchat is a somewhat intimate network of friends who I don't care if they see me at a party having fun.
  • Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there.
  • If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I'll delete it.
  • Another quick aside about Snapchat—I only know a handful of people (myself included) that believe Snapchat does delete your photos. Everyone else I know believes that Snapchat has some secret database somewhere with all of your photos on it. While I will save that debate for another day, it is safe to say that when photos are “leaked” or when there’s controversy about security on the app, we honestly do not really care. We aren't sending pictures of our Social Security Cards here, we're sending selfies and photos with us having 5 chins.
  • Tumblr is a place to follow/be followed by a bunch of random strangers, yet not have your identity be attached to it.
  • You post yourself getting ready for the party, going to the party, having fun at the party, leaving at the end of the party, and waking up the morning after the party on Snapchat.
  • Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests.
  • It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be.
  • it’s simple in Tumblr to just change your URL if anyone finds you.
  • There is a lot of interaction on this website in the form of reblogs because people just simply have feeds of only things they care about (and are then more likely to support with a like/reblog)
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site
  • I wouldn't say a lot of “socializing” — at least in the way we've defined it in our social media society—occurs on the site, but people can really easily meet others worldwide who hold similar interests
  • Yik Yak
  • There’s an advertisement I see often on Twitter for Yik Yak that says something along the lines of “Everyone’s on it before class starts.” I can 100% reaffirm that this is true. And everyone’s on it during class, talking about the class they are in. And everyone’s on it after class to find out what else is going on around campus.
  • Yik Yak is a powerful contender that people actually use. Often I see people post about the fight for anonymity with other applications such as Secret. I can tell you that I do not know a single person in my network who uses that application.
  • Yik Yak is only as good as the 10 mile radius around you, so if you are in an area with a low population of Yik Yak users, you won’t really be using the application much.
  • LinkedIn — We have to get it, so we got it. Many wait until college to get this (as they probably should, it isn’t for this demographic anyways).
  • Pinterest—It’s mainly female-dominated and is for those who have an artsy/hipster focus. Not too many people talk about it.
  • GroupMe—By far the most used group messaging application in college. Everyone has one, uses it and loves it. GIF support, the ability to “like” others messages, even trivial things such as being able to change your name between group chats all make this both a useful and enjoyable application.
ecwesche21

How social media is reshaping news | Pew Research Center - 0 views

www.pewresearch.org/...social-media-is-reshaping-news

News Pew Research

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Many of these digital organizations emphasize the importance of social media in storytelling and engaging their audiences.
  • How do social media sites stack up on news?
  • Facebook is the obvious news powerhouse among the social media sites. Roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there — amounting to 30% of the general population.
  • ...9 more annotations...
  • Half of social network site users have shared news stories, images or videos , and nearly as many  (46%) have discussed a news issue or event.
  • although only 3% of the U.S. population use reddit, for those that do, getting news there is a major draw–62% have gotten news from the site.
  • YouTube is the next biggest social news pathway — about half of Americans use the site, and a fifth of them get news there, which translates to 10% of the adult population and puts the site on par with Twitter. Twitter reaches 16% of Americans and half of those users say they get news there, or 8% of Americans.
  • In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events. Pew Research found that in 2014, 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos. This practice has played a role in a number of recent breaking news events, including the riots in Ferguson, Mo.
  • visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month.
  • Facebook users are experiencing a relatively diverse array of news stories on the site — roughly half of Facebook users regularly see six different topic areas.
  • most common news people see is entertainment news: 73% of Facebook users regularly see this kind of content on the site. 
  •  Unlike Twitter, where a core function is the distribution of information as news breaks, Facebook is not yet a place many turn to for learning about breaking news. (Though the company may be trying to change that by tweaking its algorithm to make the posts appearing in newsfeed more timely.)
  • social media doesn’t always facilitate conversation around the important issues of the day. In fact, we found people were less willing to discuss their opinion on the Snowden-NSA story on social media than they were in person.
ecwesche21

Study: Facebook Is Most Effective Social Media Site for Small Business | Street Fight - 0 views

streetfightmag.com/...-media-site-for-small-business

shared by ecwesche21 on 22 Jan 15 - No Cached
  • G/O Digital, the digital marketing wing of Gannett,
  • eighty percent of respondents check reviews online at least once a week before they step into a physical store. Facebook is by far the top choice among social media platforms for this process: 68% vote it the number-one site, compared to Twitter and Pinterest’s 11% and 12%.
  • Deals and reviews appear to be the most effective tools in influencing Facebook users. According to the study, four out of 10 respondents say that an offer which could be redeemed in-store is the most likely tactic to drive them to make a purchase at a local business while only one in 10 people would do the same in response to a photo or video contest. Meanwhile, 80% of respondents say they would be more likely to purchase from a small business with positive reviews on their Facebook page
  • ...2 more annotations...
  • Facebook ads have huge potential return on investment
  • shows an increase of $5,500 in net sales and a 1100% ROI when the company used Facebook’s in-store offer ad
ecwesche21

The Facebook News Experience | Pew Research Center's Journalism Project - 0 views

www.journalism.org/...the-facebook-news-experience

News

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Just 28% of Facebook news consumers have ever used Facebook to keep up with a news event as it unfolds, and, of those, less than half (41%) say Facebook is one of the first places they turn to keep up with such an event.
  • 64%, say that they at least sometimes click on links to news stories. Still, just 16% do this often
  • he biggest single reason named for clicking on links about news stories is interest in the topic. Seven-in-ten (70%) of those who ever click on news stories say this is a major reason they do so; 45% cite the fact that they are already following the story in the news. Other popular reasons for clicking on news stories are that the story seemed funny or entertaining (51%) or surprising (50%).
  • ...1 more annotation...
  • Just over a third, 37%, say a friend’s recommendation is a major reason they click on news links, and only 20% say a major reason is because the post is from a news organization they prefer.
prigupta31

Facebook Cuts Brands' Organic Reach Once Again | Digital - Advertising Age - 0 views

adage.com/...295881

Facebook Advertising Revenue

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Facebook is making it harder for some ads to have organic reach. They say they will "begin curtailing the reach of brands' unpaid, or organic, posts that the social network's algorithms consider 'overly promotional.'" "The change will not apply to all of a brand's posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads." "A Facebook spokeswoman said the company's algorithm will evaluate these promotional posts with the same filters it puts on ads -- checking, for example, how many people engage with or hide them -- when determining whether to let them into people's news feeds."
  • prigupta31 on 24 Jan 15
     
    "The company has already been helping its ad prices grow by reducing the number of ads that it shows. In the third quarter, Facebook's average price per ad jumped by 274% year-over-year while the social network served up 56% fewer ad impressions than a year ago."
ecwesche21

Ello - and goodbye to the new social networking site? | Media | The Guardian - 0 views

www.theguardian.com/...k-competitor-social-networking

shared by ecwesche21 on 22 Jan 15 - No Cached
  • At one point, 35,000 people were signing up every hour.
  • I feel the urge to give up on Facebook, too, but it is hard to see how Ello presents the solution.
  • Social networks are inertia-led – the more effort you put into establishing one, the more rewarding an experience it is. Facebook has spent billions upon billions of dollars to make itself as user-friendly as possible. It’s hard to see how a new site can catch up, even with the best ethical intentions.
  • ...4 more annotations...
  • Perhaps the most interesting thing about Ello’s emergence has been how little time it has taken for people to be rude about it.
  • It is also unclear how the site will make money. “Ello say they will sell premium content,” says the tech writer Jeff Jarvis. “But we’ve heard that one before. They don’t have a business model, so why would anyone invest in them?”
  • but there’s a reason Zuckerberg has been buying WhatsApp and Instagram. In his own words, he is trying to “break up the big blue app”. Facebook is trying to connect people in multiple ways.
  • hey miss the point of critical mass. A company such as Ello might do it, but it’s an awfully big mountain to climb to create a network that all your friends are on.”
ecwesche21

The Fast-Growing, Profitable Market For Kid "Influencer" Endorsements On Twit... - 0 views

www.fastcolabs.com/...rsements-on-twitter-instagram-

Kids

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Teenagers with big social followings are making thousands of dollars pushing brands.
  • "making a thousand dollars a day is by no means unrealistic" for influencers.
  • "It’s great that 16- and 17 year-olds are making $500 a day in revenue
  • ...24 more annotations...
  • Big money is changing hands, much of it to teenagers, which has made this a topic the media has loved to cover.
  • "The way that I started was creating a parody account of a fictional character, which is probably more common than you think."
  • Nikolai is in favor of working directly with companies to build awareness instead of driving traffic to websites and getting paid off AdSense, which he calls unsustainable.
  • Fans respond to originality, live-tweeting events, and piggybacking on trending topics
  • YouTube, Twitter, Vine, Instagram, Pinterest—these are the platforms where you find young buyers waiting to be influenced.
  • Since Facebook makes users pay to reach target audiences, it’s the only major social network not in the mix.
  • Google+ is reportedly at work on AdHeat, a patented system connecting brands with influencers.
  • "Influencers" get paid per tweet or post, or work under contract on campaigns. Some get connected with companies covering multiple platforms, like theAudience, or specialty spots like Big Frame, CollectiveDigital, or Jukin Media, which focus on video creators. Then there’s twtMob for Twitter, theAmplify for Instagram, or HelloSociety for Pinterest. A startup called Niche gives you a customized group of social media "celebrities" who will organically tweet, post, and talk about your products. This isn't canned material made by some agency coming out these kids' mouths. It's them.
  • Twitter has started to quietly reveal engagement numbers for major users, a real metric influencers can use to prove ROI.
  • But while the 16-year-old stars making big bucks are being celebrated, what’s not as well known is that some of this activity is not legal. That’s because in the U.S. the Federal Trade Commission mandates the disclosure of paid or sponsored content. Penalties are in the six figures, but many in the space say there’s still a Wild West mentality at work.
  • On YouTube, Vine, and Instagram, creators are the stars, but on Twitter, the trendsetters are largely parody accounts, which can leave the people running them feeling like the Cinderella of the ball.
  • In 2009 the FTC released guidelines concerning online endorsements.
  • There are more than 50 pages of regulations, but the main takeaway is this: If you’re paid to post online, you have to make it known, and when it comes to social that means including an "s/p" designation (sponsored post), or tags that say #sponsor or #ad.
  • Typically millennials in their teens and 20s, influencers drive engagement—creating tweets, videos, photos, memes that people respond to, share, comment on, or even steal. Originality, wit, and volume posting is key—and so is pulling at heart strings or tickling funny bones.
  • followers and reach are key, but the main criteria hinges on "capturing an emotion or quality in a platform that is meaningful," explains Oliver Luckett, the founder and CEO of the social media publisher theAudience
  • they don’t have to be traditional stars. The fact that they’re relatable, and look and live like their peers actually make them more convincing than Hollywoo
  • With mainstream magazines like Seventeen putting Instagram stars on their covers, commercials using user-generated videos, and brands like American Eagle turning Viners into models, are these the new secret celebs?
  • People feel closer to them because they show up in their feed—they hang on every word and thing they’re wearing
  • it’s a win for teens to work with big companies that line up with their personality, and a win for brands to reach new audiences. "This is the way it’s going."
  • Perlman says back then Disney laughed when they proposed using an online heavyweight as a marketing tool. But in 2010 they convinced Disney to use the electronic musician Pogo to create an official remix for Toy Story 3. They also managed to twist Disney’s arm and sell tickets for the film on Facebook. The video got almost 4 million views and the gambit was a huge success.
  • Taryn Southern has built a following of almost 350,000 subscribers on YouTube, parlaying that success into television appearances, a web series sponsored by Glamour magazine, and a deal with Hot Pockets. Southern, who appeared on American Idol when she was only 18, says she won’t work with brands she doesn’t actually have an affinity for.
  • "Your audience knows—it never works with a brand you’re not passionate about," she told me. "Where I’ve made mistakes is trying to be clear of an integration that doesn’t work for YouTube personalities. If people are being paid on social they have to be honest."
  • "Anyone with 250,000 to 300,000 followers is influential enough to work with,"
  • Content thievery remains rampant, as are selling accounts, and failing to disclose brand partnerships. Eventually the FTC will start cracking down. And what happens when influencers grow up? What will their role be then—will they lose their brand appeal or morph into a new commodity?
ecwesche21

How Facebook Sells Your Personal Information : Discovery News - 0 views

news.discovery.com/...ersonal-information-130124.htm

shared by ecwesche21 on 22 Jan 15 - No Cached
  • One option Facebook is exploring is enhancing ad sales by more effective targeting of increasingly specific demographic groups, using location data from mobile devices and information culled from the site.
  • Facebook has a lot of information about us, both what we enter ourselves and the data that our friends choose to put up about us.
ecwesche21

Social Media and the 'Spiral of Silence' | Pew Research Center's Internet & American Li... - 0 views

www.pewinternet.org/...edia-and-the-spiral-of-silence

News pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • 86% of Americans were willing to have an in-person conversation about the surveillance program, but just 42% of Facebook and Twitter users were willing to post about it on those platforms.
  • In both personal settings and online settings, people were more willing to share their views if they thought their audience agreed with them. Fo
  • social media did not provide new forums for those who might otherwise remain silent to express their opinions and debate issues.
  • ...12 more annotations...
  • broad awareness social media users have of their networks might make them more hesitant to speak up because they are especially tuned into the opinions of those around them.
  • The typical Facebook user—someone who logs onto the site a few times per day—is half as likely to be willing to have a discussion about the Snowden-NSA issues at a physical public meeting as a non-Facebook user.
  • Previous research has shown that when people decide whether to speak out about an issue, they rely on reference groups—friendships and community ties—to weigh their opinion relative to their peers.
  • Those who do not feel that their Facebook friends or Twitter followers agree with their opinion are more likely to self-censor their views on the Snowden-NSA story in many circumstances—in social media and in face-to-face encounters.
  • it is common for social media users to be mistaken about their friends’ beliefs and to be surprised once they discover their friends’ actual views via social media.
  • Some people may prefer not to share their views on social media because their posts persist and can be found later—perhaps by prospective employers or others with high status.
  • the social and political climate in which people share opinions depends on several other things:
  • Their confidence in how much they know.
  • The intensity of their opinions.
  • Their level of interest.
  • social media was not a common source of news for most Americans. Traditional broadcast news sources were by far the most common sources
  • his study focuses on one specific public affairs issue that was of interest to most Americans: the Snowden-NSA revelations. It is not an exhaustive review of all public policy issues and the way they are discussed in social media.
ecwesche21

How Readers Get to News Sites: Social, Search and Direct | Pew Research Center's Journa... - 0 views

www.journalism.org/...social-search-direct

News pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Even sites such as digital native buzzfeed.com and National Public Radio’s npr.org, which have an unusually high level of Facebook traffic, saw much greater engagement from those who came in directly.
  • Of the sites examined, the percentage of direct visitors who also came to the site via Facebook was extremely small, ranging from 0.9% to 2.3%, with the exception of Buzzfeed at 11.3%
  • Facebook and search are critical for bringing added eyeballs to individual stories, and they do so in droves.
  • ...3 more annotations...
  • But the connection a news organization has with any individual coming to their website via search or Facebook seems quite limited.
  • The data also shed light on new audience approaches. The strategy of Buzzfeed, for example, is very different from that of traditional news organizations. It is not built around building a loyal, returning audience. Instead, it is built around “being a part of the conversation,”
  • The revenue strategy – built around advertising rather than subscriptions – reflects that strategy as well
Chris Shannon

Why VK is beating Facebook in Russia: it lets you search for pirated movies - and sex -... - 0 views

blogs.telegraph.co.uk/...rch-for-pirated-movies-and-sex

Social Networks VK

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Russians are the most active social network users in the world, and spend more time on them than any other country.
  • it has around 50 million unique users, while Facebook has just over 10 million
  • VK is the opposite: it is especially popular among the younger demographic
  • ...5 more annotations...
  • VK facilitates two things that young people want to do: search for sexual partners and watch (pirated) newly released movies.
  • According to the Russian users I’ve been chatting to, that has essentially turned the site into a free and comprehensive dating service as well as a social network one
  • Good dating apps linked to your social media profile are incredibly popula
  • VK also allows piracy to go almost unchecked. VK has an enormous catalogue of pirated moves. According to the Recording Industry Association of America, it is one of the most egregious piracy sites in the world
  • (VK’s boss recently offered Snowdon a job helping to improve encryption; he hasn't answered
ecwesche21

Ello and Consumer Friendly Business Models | stratechery by Ben Thompson - 0 views

stratechery.com/...sumer-friendly-business-models

shared by ecwesche21 on 22 Jan 15 - No Cached
  • I have no idea what these features might be – a mobile app and an API would be good places to start – but the gist is clear: to get the optimal Ello experience you had better pay up, but only once, and you’ll have it forever. This is a terrible idea.
  • Here’s the thing though: the reason Facebook can pull that off is because companies like Datalogix, Epsilon, Acxiom, and Bluekai – all Facebook partners since 2013 – have been tracking what I do and buy for years. Privacy died a long time ago; pretending like Facebook killed it is naive (just ask Richard Stallman). If you truly care about privacy then don’t use the Internet, credit cards, a mobile phone, the list goes on-and-on.
  • If, on the other hand, you care about making a successful social network that users will find useful over the long run, then actually build something that is as good as you can possibly make it and incentivize yourself to earn and keep as many users as possible.
  • ...1 more annotation...
  • it feels like a political statement not a product that I – and more importantly, none of my friends – would want to use
ecwesche21

How to Choose the Best Social Media Site for Your Business | Inc.com - 0 views

www.inc.com/...s-to-market-your-business.html

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Picking up your toys and going home is really not the best way to handle the frustrations of social situations.
  • Facebook is right for you... if you are building a community presence or want to reach as broad a network as possible. It is losing some traction among younger users, but with more than 70 percent of online adults actively participating in Facebook, it remains the most popular social media site by far.
  • high level of engagement.
  • ...14 more annotations...
  • may not provide the most effective medium for your business message.
  • LinkedIn is right for you... if you are in B2B
  • most users are in work mode on LinkedIn so it is optimal for peer networking and industry-specific information
  • Pinterest is right for you... if you are in a highly visual industry
  • deeply interested in a subject that can be visually represented
  • particularly appealing to "information junkies"
  • As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers
  • visual aspect to what you do
  • Given Instagram's appeal to specific ethnic segments and its popularity among urbanites
  • Tumblr, which tends to attract a younger and less affluent audience overall
  • BI also looked at Google , which it found to be very male-dominated
  • 71%+ +
  • 18% + +
  • 17% + + +
ecwesche21

News Use Across Social Media Platforms | Pew Research Center's Journalism Project - 0 views

www.journalism.org/...-across-social-media-platforms

News

shared by ecwesche21 on 22 Jan 15 - No Cached
  • roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there—amounting to 30% of the general population. YouTube has the next greatest reach in terms of general usage, at 51% of U.S. adults. Thus, even though only a fifth of its users get news there, that amounts to 10% of the adult population, which puts it on par with Twitter. Twitter reaches just 16% of U.S. adults, but half (8% of U.S. adults) use it for news. reddit is a news destination for nearly two-thirds of its users (62%). But since just 3% of the U.S. population uses reddit, that translates to 2% of the population that gets news there.
  • LinkedIn news consumers stand out from other groups as more likely to be high earners and college educated.
  • A look at the five social networking sites with the biggest news audiences shows that a majority of news consumers on those sites (65%) get news from just one, and for 85% of those, it is Facebook.
  • ...2 more annotations...
  • Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn.
  • And Facebook news consumers are significantly more likely to be female than news consumers on YouTube, Twitter and LinkedIn.
ecwesche21

8 Key Takeaways about Social Media and News | Pew Research Center's Journalism Project - 0 views

www.journalism.org/...ys-about-social-media-and-news

News

shared by ecwesche21 on 22 Jan 15 - No Cached
  • 78% of Facebook news users mostly see news when on Facebook for other reasons.
  • Just 34% of Facebook news consumers “like” a news organization or individual journalist, which suggests that the news they see there is coming from friends
  • Not only are social network users sharing news stories, but, particularly with the growth in mobile devices, a certain portion is contributing to the reporting by taking photos or videos.
  • ...1 more annotation...
  • nearly two-thirds of the statements on Twitter called for stricter gun control measures while public opinion was far more evenly split.
prigupta31

The One Big Problem With Facebook's Mobile Ad Success - 0 views

www.forbes.com/...th-facebooks-mobile-ad-success

Facebook Advertising Mobile Mobile Advertising Conversion Conversion Rates

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Conversion rate of mobile ads is about half of the rate for desktop ads: "According to Marin, while 63% of clicks on Facebook ads came from mobile devices in the fourth quarter, only 34% of "conversions"-purchases and other actions a marketer aims to prompt-happened on smartphones and tablets. That's noticeably worse than search ads, for instance, which displayed a much closer parity between clicks and conversions on mobile devices-39% of clicks and 31% of conversions."
  • prigupta31 on 24 Jan 15
     
    PS - there's a maybe good graph in this article. Not super pretty but it's simple and content is informative
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