Off the beaten Path: would you pay a subscription fee for an ad-free social network? | ... - 0 views
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he emphasis on subscriptions represents a gamble for a company that has seen a surge in its number of registered users this year, even as it has been pilloried over the unwanted texts and robocalls that it used to acquire them.
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Path says it has 20 million users, bolstered by pre-installation deals with carriers around the world, though the company won’t say how many of them use the app each month.
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Subscription fees represent a way for Path to stay free of advertising, one of the company's core aims since it launched in 2010.
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Path is asking people to pay for the kind of virtual goods they can already get from Facebook for free.
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First, a user can share a moment privately with one or more friends. A picture, a thought, a song you’re listening to — all can be shared to only the friends you choose.
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Pick as many friends as you like, up to the 150-friend limit, to receive only your most personal broadcasts.