Ello - and goodbye to the new social networking site? | Media | The Guardian - 0 views
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At one point, 35,000 people were signing up every hour.
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Social networks are inertia-led – the more effort you put into establishing one, the more rewarding an experience it is. Facebook has spent billions upon billions of dollars to make itself as user-friendly as possible. It’s hard to see how a new site can catch up, even with the best ethical intentions.
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Perhaps the most interesting thing about Ello’s emergence has been how little time it has taken for people to be rude about it.
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It is also unclear how the site will make money. “Ello say they will sell premium content,” says the tech writer Jeff Jarvis. “But we’ve heard that one before. They don’t have a business model, so why would anyone invest in them?”
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but there’s a reason Zuckerberg has been buying WhatsApp and Instagram. In his own words, he is trying to “break up the big blue app”. Facebook is trying to connect people in multiple ways.
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hey miss the point of critical mass. A company such as Ello might do it, but it’s an awfully big mountain to climb to create a network that all your friends are on.”