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Carri Bugbee

MediaPost Publications Google Pushes Into Cross-Channel Analytics 10/31/2012 - 1 views

www.mediapost.com/...o-cross-channel-analytics.html

google analytics monitoring

shared by Carri Bugbee on 01 Nov 12 - No Cached
  • Google launched Universal Analytics Tuesday to help marketers sync and analyze data from across multiple marketing channels. The cross-channel tool aims to help marketers discover relationships among devices--desktop to tablets to phones to entertainment consoles--driving conversions.
  • Cross-channel analytics supports cross-media attribution, such as search, display, video, retargeting and more.
Aivil Vin

Free India Classifieds, Free Classified Ads India, Post Free Ads India. - 0 views

Free India Classifieds Free Classified Ads India Post Free Ads India.

shared by Aivil Vin on 06 Nov 12 - No Cached
  • Aivil Vin on 06 Nov 12
     
    Best list of free classifieds sites all over the Internet. seeing is believing- http://topbestlisted.blogspot.com/2011/08/list-of-top-100-best-free-classifieds.html
docmacpro

Instagram Comes Of Age: Thank Hurricane Sandy & The Election - 0 views

readwrite.com/...k-hurricane-sandy-the-election

iphoneography IG Instagram news media SNS

shared by docmacpro on 07 Nov 12 - No Cached
  • docmacpro on 07 Nov 12
     
    IG in action, at a poll, disaster or neighborhood near you. :-)
Carri Bugbee

Lessons from Progressive screw-up: When it's Twitter vs. lawyers, take Twitter - Red Tape - 1 views

redtape.nbcnews.com/...witter-vs-lawyers-take-twitter

progressive social+media crisis communications crisis management

shared by Carri Bugbee on 09 Nov 12 - No Cached
  • "The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said.  "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."
  • "You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"
  • "Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."
  • ...2 more annotations...
  • "It's not that hard to know these days who are the folks likely to be influential in this conversation," Matthews said. "You know what the top 10 issues that you might face are, and you know who is likely to be the most influential when those stories break, the people who might take your side or be opposed. ... Ask yourself how do you engage them. What is the content you can bring to bear that articulates your position rather than letting the public run wild. You can never control the conversation, but you can make sure your side is heard."
  • "It really helps you find your skeletons in the closet," he said. "You have to have a mindset that you are grateful your customers are telling you what you are doing wrong, and you have the opportunity a chance to fix it.
Brent Baltzer

11 social media tips to go from zero to hero - 0 views

raventools.com/...social-media-tips-zero-to-hero

marketing social media roundup social media

shared by Brent Baltzer on 13 Nov 12 - No Cached
  • 1. Have a game plan
  • develop a strategic plan
  • adding too many social buttons to your pages and posts has the potential to slow things down and cripple decision making.
  • ...3 more annotations...
  • 3. Create and use personas
  • 4. Write content with your audience in mind
  • 10. Outline the KPIs that are important for your business or client and report on them
  • Brent Baltzer on 13 Nov 12
     
    "o hero"
Carri Bugbee

Mark Cuban: Facebook Is Driving Away Brands - Starting With Mine - 0 views

readwrite.com/...-posts-are-driving-away-brands

mark cuban facebook brands reach MySpace Twitter marketing

shared by Carri Bugbee on 13 Nov 12 - No Cached
  • Carri Bugbee on 13 Nov 12
     
    They shouldn't have go to great lengths to figure out the nuances of Facebook audience reach. That complexity, IMHO, will come back to haunt Facebook."
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