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Carri Bugbee

Mark Cuban: Facebook Is Driving Away Brands - Starting With Mine - 0 views

readwrite.com/...-posts-are-driving-away-brands

mark cuban facebook brands reach MySpace Twitter marketing

shared by Carri Bugbee on 13 Nov 12 - No Cached
  • Carri Bugbee on 13 Nov 12
     
    They shouldn't have go to great lengths to figure out the nuances of Facebook audience reach. That complexity, IMHO, will come back to haunt Facebook."
Carri Bugbee

Experience: The Blog: Six Potential Adverse Consequences of Facebook's fMC Advertising ... - 0 views

www.experiencetheblog.com/...l-adverse-consequences-of.html

shared by Carri Bugbee on 07 Mar 12 - No Cached
  • Brands may not adopt Facebook's new ad media in large numbers: It seems unlikely, but it is possible that marketers are just not prepared for the dynamic new ad model Facebook has unveiled.
  • FTC pushes for much more obvious disclosure of sponsored ads in users' newsfeeds: Allowing marketers to turn their posts into ads within the newsfeed is not new--Twitter is already doing the same thing with Promoted Tweets--but is the fact these are paid ads obvious enough to users? The Federal Trade Commission (FTC) has a longstanding standard that people must recognize ads as such and cannot be duped into thinking advertising is content.
  • "MySpace felt a lot of pressure to monetize quickly after it was sold to News Corp. And I think as result, they added advertising, they added things we might consider to be spammy, things users found intrusive."
  • ...1 more annotation...
  • Brands may demand powerful ways to unfriend fans: Many brands accumulated "friends" with little to no relationship with the brand.
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