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Carri Bugbee

Optify study: Say goodbye to your keyword data - 1 views

www.emediavitals.com/...say-goodbye-your-keyword-data

keyword data Google search Optify SEO SEM

shared by Carri Bugbee on 26 Dec 12 - No Cached
  • Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms,
  • Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites
  • “Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”
  • ...5 more annotations...
  • There are ways to work around the growing blackout of keyword data. Optify offers 5 tips:
  • 1. Make the most out of the data you have
  • 2. Use Webmaster Tools.
  • For SEO work, use proxies.
  • 5. Use PPC data to estimate keyword performance.
Carri Bugbee

Facebook Algorithm Tweaks Hurt Viral Sites' Organic Reach More Than Other Publishers | Adweek - 0 views

www.adweek.com/...s-more-other-publishers-156533

algorithm Facebook newsfeed edgerank pages publishers

shared by Carri Bugbee on 21 May 14 - No Cached
  • Facebook confirmed to Adweek that there were changes made in how things were ranked in Newsfeeds. It said the the tweaks were made to customize the experience for the Facebook user. 
  • But, an anonymous source “professionally familiar with Facebook’s marketing strategy” claimed the contrary in comments to Valleywag, saying the social media mammoth made the modifications in order to get organizations to spend advertising dollars. Instead of using free brand pages, publishers would be forced to buy Facebook ads to tap into referral traffic.
Carri Bugbee

How to Plan Your Content Marketing Strategy - 0 views

blog.taboola.com/content-marketing-strategy

content marketing marketing email marketing

shared by Carri Bugbee on 01 Oct 18 - No Cached
  • Research from Content Marketing Institute and MarketingProfs indicates content marketers with a documented strategy are: Much more likely to consider themselves effective at content marketing Far less challenged with the many aspects of content marketing Able to justify why a higher percentage of the marketing budget should be spent on content marketin
  • Consider documenting one or more of the following goals as a starting point for your strategy: Improve brand awareness Increase engagement Generate more website traffic Expand the email list Increase marketing ROI Achieve higher customer retention, loyalty and referrals
  • A buyer persona reveals what prospective customers are thinking and doing as they weigh their options to solve a problem.
  • ...2 more annotations...
  • Personas, as they relate to planning your content marketing strategies, help you make informed decisions about topics to cover, content formats to utilize, and how you’ll approach your subject matter.
  • Perform a competitive analysis. Take a close look at what your competitors are doing. Auditing and analyzing the content created in your market can be a valuable part of informing your strategy and content marketing process. The idea is to create a plan to differentiate your content.
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