Last April, Gamestop Corp. (GME) opened a
store on Facebook to generate sales among the 3.5 million-plus
customers who’d declared themselves “fans” of the video game
retailer. Six months later, the store was quietly shuttered.
Gamestop has company. Over the past year, Gap Inc., J.C.
Penney (JCP) Co. and Nordstrom (JWN) Inc. have all opened and closed
storefronts on Facebook Inc.’s (FB) social networking site.
Group items tagged
Twitter exec: Commerce play focuses on movie, concert tickets - Mobile Commerce Daily -... - 0 views
Retailers Shut Facebook Storefonts Amid Apathy - Bloomberg - 0 views
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“We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly,” Sheetz said in a telephone interview. “For us, it’s been a way we communicate with customers on deals, not a place to sell.”
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“It was basically just another place to shop for all the stuff already available on the retailer websites,” Gerten said. “I give so-called F-commerce an ‘F.’”
The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement | Fast Com... - 1 views
Small Businesses Adopt Facebook Commerce - eMarketer - 0 views
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37% of Facebook store operators were using the site as their sole sales channel.
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No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform.
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small businesses find the channel appealing because it lets them “leverage their scrappiness,”
Instagram adds in-app checkout as part of its big push into shopping - The Verge - 0 views
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nstagram hopes that allowing people to complete their purchases inside the app will inspire them to shop more — and to create a big new business for parent company Facebook, which has recently signaled that it expects commerce and payments to represent the future of the company. For now, payment information stored with Facebook will only be used on Instagram. But it’s easy to imagine Facebook letting you use your credentials elsewhere in its family of apps.
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In the meantime, Facebook says it won’t share your payment information with other users or with retailers.
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Instagram believes shopping represents a massive new business opportunity. The Verge reported last year that the company is building a standalone shopping app. It also said Monday that 130 million people a month tap on product tags in shopping posts.
Will AMP Become a Web Standard for the World of Commerce? | Street Fight - 0 views
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David: AMP has become a major component of Google’s push to become the presentation layer of the internet (h/t Cindy Krum, Mobile Moxie) and complements the moves they’ve made with featured snippets and Knowledge Panels.
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I’ve always seen Knowledge Panels partly as a consumer-focused solution to the experience of the average SMB website and average enterprise store locator — both are overwhelmingly crappy.
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in accepting either AMP or Instant Articles, publishers relinquish their most critical asset, subscribers, to the duopoly.
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Customer Behavior - Online Reviews Influence Shoppers Most, but Print Catalogs Trump So... - 1 views
Twitter's New 'Cards' Include Features for Business | Entrepreneur.com - 1 views
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The move looks like a challenge to Facebook's mobile app install ads, which have been gaining favor with game, app and e-commerce companies because they allow users to buy stuff directly from Facebook via the ad (and the app they download).
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Twitter Cards launches with these partners: Delectable, Etsy, Flick, Foursquare, Gumroad, Jawbone, Path, Rovio's Angry Birds, SoundCloud, Storenvy, Wine Library and Vine.
Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views
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To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Target Teams Up With Facebook For Deals You Can Share | Digital - Advertising Age - 1 views
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For now, the deals will be limited to a percentage off and will only be good in store -- Target is hoping Cartwheel will serve as a traffic driver. That also allows the marketer to offer a variety of deals for groceries, which are only available in store.
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part of the retailer's new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline "A whole new spin on saving,
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faintly similar to Facebook's early commerce foray, Beacon, where users automatically shared their purchases on Facebook.
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Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views
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humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
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over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story.
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In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
Why The Ad Industry Is In A Talent Rut And A Prescription For Change | Co.Create: Creat... - 0 views
1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social Network This... - 0 views
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The question was fielded among consumers who have accessed a social networking website, asking them how likely they would be to make any type of purchase on such a site in the following 12 months. Overall, 18% of respondents said they would be very likely (9%) or likely (9%) to do so. Interestingly, only 15% were neutral on the subject, with a solid majority unlikely (12%) or very unlikely (55%) to do so.
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While women appear to be the more active gender on social media, it’s men who are more interested in shopping on the platforms, according to the Javelin survey results. In fact, 23% of male respondents reported being at least likely to make a purchase directly through a social network this year, compared to 14% of female respondents.
Target tests Pinterest-driven site to pin down mcommerce sales - Web site development -... - 0 views
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Target is leveraging Pinterest with a new microsite that merchandises products with the combination of top-pinned items and best reviews on Target.com.
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The products are set up vertically to mimic the same experience of a mobile news feed on a social media site. Clicking on a product shows consumers the number of reviews the product has received on Target.com and its average rating out of five stars.