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Carri Bugbee

Optify study: Say goodbye to your keyword data - 1 views

www.emediavitals.com/...say-goodbye-your-keyword-data

keyword data Google search Optify SEO SEM

shared by Carri Bugbee on 26 Dec 12 - No Cached
  • Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms,
  • Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites
  • “Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”
  • ...5 more annotations...
  • There are ways to work around the growing blackout of keyword data. Optify offers 5 tips:
  • 1. Make the most out of the data you have
  • 2. Use Webmaster Tools.
  • For SEO work, use proxies.
  • 5. Use PPC data to estimate keyword performance.
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