Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms,
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in title, tags, annotations or urlOptify study: Say goodbye to your keyword data - 1 views
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Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites
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“Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”
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Why f-commerce? 1 in 11 humans are there [infographic] | Social Commerce Today - 0 views
17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals - 0 views
Facebook Algorithm Tweaks Hurt Viral Sites' Organic Reach More Than Other Publishers | Adweek - 0 views
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Facebook confirmed to Adweek that there were changes made in how things were ranked in Newsfeeds. It said the the tweaks were made to customize the experience for the Facebook user.
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But, an anonymous source “professionally familiar with Facebook’s marketing strategy” claimed the contrary in comments to Valleywag, saying the social media mammoth made the modifications in order to get organizations to spend advertising dollars. Instead of using free brand pages, publishers would be forced to buy Facebook ads to tap into referral traffic.
How to Plan Your Content Marketing Strategy - 0 views
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Research from Content Marketing Institute and MarketingProfs indicates content marketers with a documented strategy are: Much more likely to consider themselves effective at content marketing Far less challenged with the many aspects of content marketing Able to justify why a higher percentage of the marketing budget should be spent on content marketin
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Consider documenting one or more of the following goals as a starting point for your strategy: Improve brand awareness Increase engagement Generate more website traffic Expand the email list Increase marketing ROI Achieve higher customer retention, loyalty and referrals
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A buyer persona reveals what prospective customers are thinking and doing as they weigh their options to solve a problem.
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