Marketers Search For Alternatives To Google Keyword Analytics - 0 views
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Google +1s are more highly correlated with search rankings than any other social factor, including Facebook likes/shares and Tweets.
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“We have a lot of our clients whose titles are actually changing from SEO Manager to Content Strategist,” Dotterer said. “Search engine optimization sounds like you’re doing something to the engines themselves, but what you’re really doing is optimizing online content. You optimize it by changing the content you’ve already created to better fit the voice of the consumer. You also optimize by finding the gaps in the content so we can create more.”
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The importance of content creation has encouraged more companies to get their SEO, social and creative teams more involved in content strategy,
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