37% of Facebook store operators were using the site as their sole sales channel.
Contents contributed and discussions participated by Carri Bugbee
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No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform.
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small businesses find the channel appealing because it lets them “leverage their scrappiness,”
What's the Difference? - A Social Media Monitoring Strategy that Analyzes Intentions In... - 1 views
#Infographic: How Executives Use Social Media - 1 views
Managing the HR and Compliance Issues of Social Networking - 0 views
Facebook and the Transformation of Corporate Content | Social Media Explorer - 0 views
What do Klout scores say about purchase intent? [NEW STUDY] - Christopher S. Penn : Awa... - 0 views
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Carri Bugbee
I'm a social media marketing strategist and a social TV writer/explorer. I read and archive a lot of articles and blog posts in both these categories, as well as B2B marketing.