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Contents contributed and discussions participated by Carri Bugbee

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Carri Bugbee

Mark Cuban: Facebook Is Driving Away Brands - Starting With Mine - 0 views

readwrite.com/...-posts-are-driving-away-brands

mark cuban facebook brands reach MySpace Twitter marketing

shared by Carri Bugbee on 13 Nov 12 - No Cached
  • Carri Bugbee on 13 Nov 12
     
    They shouldn't have go to great lengths to figure out the nuances of Facebook audience reach. That complexity, IMHO, will come back to haunt Facebook."
Carri Bugbee

Lessons from Progressive screw-up: When it's Twitter vs. lawyers, take Twitter - Red Tape - 1 views

redtape.nbcnews.com/...witter-vs-lawyers-take-twitter

progressive social+media crisis communications crisis management

shared by Carri Bugbee on 09 Nov 12 - No Cached
  • "The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said.  "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."
  • "You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"
  • "Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."
  • ...2 more annotations...
  • "It's not that hard to know these days who are the folks likely to be influential in this conversation," Matthews said. "You know what the top 10 issues that you might face are, and you know who is likely to be the most influential when those stories break, the people who might take your side or be opposed. ... Ask yourself how do you engage them. What is the content you can bring to bear that articulates your position rather than letting the public run wild. You can never control the conversation, but you can make sure your side is heard."
  • "It really helps you find your skeletons in the closet," he said. "You have to have a mindset that you are grateful your customers are telling you what you are doing wrong, and you have the opportunity a chance to fix it.
Carri Bugbee

MediaPost Publications Google Pushes Into Cross-Channel Analytics 10/31/2012 - 1 views

www.mediapost.com/...o-cross-channel-analytics.html

google analytics monitoring

shared by Carri Bugbee on 01 Nov 12 - No Cached
  • Google launched Universal Analytics Tuesday to help marketers sync and analyze data from across multiple marketing channels. The cross-channel tool aims to help marketers discover relationships among devices--desktop to tablets to phones to entertainment consoles--driving conversions.
  • Cross-channel analytics supports cross-media attribution, such as search, display, video, retargeting and more.
Carri Bugbee

Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views

www.fastcocreate.com/...telling-is-the-ultimate-weapon

storytelling engagement story content writing social media

shared by Carri Bugbee on 30 Oct 12 - No Cached
  • humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
  • over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story.
  • Carri Bugbee on 30 Oct 12
     
    In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
Carri Bugbee

10 Tips From @RandFish On Upping Your Organic Traffic Game - 0 views

socialfresh.com/inbound-traffic

organic traffic SEO SEM search marketing social media advertising

shared by Carri Bugbee on 30 Oct 12 - No Cached
  • Only 18% of clicks on Google search results go to paid results Less than 1% of clicks on Twitter.com go to paid results The best Facebook ads get less than 10% CTR (in fact the average is .05%) Etc, etc, etc.
  • Organic digital traffic (search, blog, links, etc) counts for 90% or more, with $5 billion of investment. While paid (affiliate, ppc, display, etc) sends the remaining 10% of traffic but gets 800% more budget at $45 billion.
  • 1. Create A Content Strategy Not A Blog To develop a content strategy, make sure you have great answers to these questions: Are you going to be able to attract the right people? Why will they care about you? What are you doing to earn their interest? Why are thy going to share? Will they like and trust you more?
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