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5 Tips to Creating Engaging Content | Stop Pulling Content Out of Your... | Thismoment ... - 0 views

blog.thismoment.com/creating-engaging-content content marketing blogging content curation
shared by Carri Bugbee on 02 Oct 14 - No Cached
  • The single-most engaging, and simple, content marketing strategy is to create a reason and method for your audience members to supply content. Whether you ask them to submit photos using your product or you’re posting an engaging question of the week and aggregating answers for a roundup blog post, you’re building in the emotional trigger: they are the content. When someone sees their own photo, their name and contribution, they share like a proud parent. It’s like your own “easy button” for creating engaging content.
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Here's What 8 Digital Execs Predict for Mobile in 2015 | Adweek - 0 views

www.adweek.com/...ecs-predict-mobile-2015-160565 mobile advertising marketing digital predictions
shared by Carri Bugbee on 07 Oct 14 - No Cached
  • more strategic thought around how to deploy mobile in a shopping arena—not necessarily the new technologies or the new checkout system because that’s going to happen no matter what.”
  • s you start to see third parties map indoor spaces [and] you start to see retailers put beacons on the shelves, I think there is going to be some massively interesting creative unlocked [in 2015].” 
  • adoption of mobile payments and loyalty programs by both retailers and consumers. We’ve finally reached a long-awaited tipping point with beacons and NFC, and these technologies are poised to supercharge in-store sales and turn the tables on showrooming.” 
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Official Webtrends Company Blog - Engage 2011: How to Increase Your Facebook Fan Base-M... - 0 views

blogs.webtrends.com/...gagement-with-likes-and-shares
shared by Carri Bugbee on 05 Apr 11 - No Cached
    • Carri Bugbee
      Carri Bugbee on 05 Apr 11
       
      Read this later for class!
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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (an... - 0 views

moz.com/...twitter-growth-factors Twitter followers hashtags analytics
shared by Carri Bugbee on 29 Aug 14 - No Cached
  • Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers.
  • Each additional retweet a user makes is associated with 4% more new followers.
  • I suspect it's because RT'd content is typically better-than-average content.
  • ...2 more annotations...
  • Engaging with others is associated with 6% more new followers.
  • Weekends are terrible: you can expect 23% fewer new followers.
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Two new resources to help every PR pro thrive - Prezly - 0 views

www.prezly.com/...urces-help-every-pr-pro-thrive PR public relations tools
shared by Carri Bugbee on 04 Mar 15 - No Cached
  • Introducing: #PRstack and PRgeeks.co The first is a free front end for #PRStack, Stephen Waddington’s crowdsourced directory of third party PR tools. And to accompany it, we have created PRgeeks.co, a resource designed to match these tools with great guides, knowledge and community.
  • PRgeeks.co is the other piece of the puzzle. Over time, we will be developing this site into an encyclopaedia of PR tips, tricks and hacks in a format accessible to anyone.
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Reporting with Web and social media data: Some helpful tools - Journalist's Resource Jo... - 0 views

journalistsresource.org/...nalism-social-media-data-tools monitoring reporting analytics journalists web traffic
shared by Carri Bugbee on 30 Mar 16 - No Cached
  • BuzzSumo can help with assessing “most shared” content and related trends. SocialRank can help you figure out patterns among your followers on platforms such as Twitter and Instagram.
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The Ideal Social Media Post Length: A Guide for Every Platform - 0 views

blog.hootsuite.com/ideal-social-media-post-length social+media Facebook Twitter social media post length socialmedia
shared by Carri Bugbee on 27 Aug 18 - No Cached
  • In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Based on their findings, posts with less than 50 characters “were more engaging than long posts.” According to another, more precise study by Jeff Bullas, posts with 80 characters or less receive 66 percent higher engagement:
  • Paid posts: 5 to 18 words Every Facebook ad needs three types of content: a Headline, Main Text, and a Description. After analyzing 37,259 Facebook ads, AdEspresso found that ads did best when the copy in each element was clear and concise. According to the data, the ideal length for a: Headline, the first text people read, is 5 words. Main Text, the snippet above your image or video, is 14 words. Description, the text that lives directly below your headline, is 18 words.
  • Videos: 30 to 60 seconds With video, one of the primary measures of success is how long people watch, also known as your video retention rate. In 2016, Kinetic Social tracked 2 billion social ad impressions and found that 44 percent of 30- to 60-second videos on Facebook were viewed to completion. Meanwhile, videos that ran under 30 seconds or over two minutes saw completion rates of 26 and 31 percent, respectively. A more recent poll, from 2018, showed that 33 percent of Facebook users preferred to watch shorter videos, from 30 to 50 seconds long.
  • ...7 more annotations...
  • Organic and promoted tweets: 71 – 100 characters Whether you’re running an ad or not, data from Buddy Media shows that tweets containing less than 100 characters receive, on average, 17 percent higher engagement than longer tweets. This is, in part, because shorter tweets are easier to read and comprehend. Short tweets also give retweeters enough room to add their own message.
  • Organic Instagram posts: 138 to 150 characters
  • Sponsored Instagram posts: 125 characters or less
  • Instagram hashtags: 5 to 9 per post at less than 24 characters each
  • According to research by TrackMaven, posts with nine hashtags receive the most engagement:
  • YouTube videos: 3 minutes
  • YouTube titles: 70 characters
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Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html Twitter social media
shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
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Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out - 0 views

muckrack.com/...o-make-your-pr-pitch-stand-out public relations PR media relations
shared by Carri Bugbee on 11 Dec 19 - No Cached
  • We’ve rounded up responses from some of the journalists we’ve had the chance to interview. Read on for their best tips on pitching.
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