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shared by Carri Bugbee on 18 Nov 19 - No Cached

Snap released a developer tool that lets brands and publishers share web content to its Snapchat image-messaging app. Creative Kit for Web extends functions that previously were only available for mobile apps, giving developers broader distribution within Snapchat and letting them boost web traffic outside the app, per press materials shared with Mobile Marketer.
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Creative Kit for Web lets brands add a "Share to Snapchat" button to a mobile or desktop website. Each of those shared Snaps will have a branded sticker or GIF, along with a link to help drive traffic to related content on a website. Desktop visitors to those sites will see a Snapcode that can be scanned with a smartphone camera while using Snapchat to share a web link with friends and followers.
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shared by Carri Bugbee on 26 Dec 12 - No Cached

Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms,
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Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites
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“Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”
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There are ways to work around the growing blackout of keyword data. Optify offers 5 tips:
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1. Make the most out of the data you have
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2. Use Webmaster Tools.
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For SEO work, use proxies.
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5. Use PPC data to estimate keyword performance.
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shared by Carri Bugbee on 12 Jun 14 - No Cached

From every ad, users can also steer themselves to an "ads preferences" settings page, where they can tell Facebook not to show them ads based on their inferred affinity for certain categories. Conversely, they can also select categories they are interested in.
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Now users who click or tap on the drop-down menu on a Facebook ad and select "Why am I seeing this ad?" will be taken to a brief explanation for why that ad was shown to them. For instance, a user could be told they saw an ad because they're interested in televisions, and that Facebook's inference was based on pages they've liked and ads they've clicked on.
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the new targeting is intended to help direct-response advertisers, in particular, to make their Facebook ads more relevant to their selected audience.
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For now, it will capture websites that use Facebook's conversion tracking pixel -- which advertisers affix to see if their Facebook ads are yielding sales and traffic -- as well as mobile apps that use Facebook's software development kit to deploy Facebook services, like the log-in. Websites and apps that have Facebook's tracking software encoded to retarget their visitors are also in the mix. Impressions tracked via the "like" button encoded in mobile apps -- which Facebook recently introduced at its f8 conference for developers -- will also be included.
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shared by Carri Bugbee on 30 Mar 16 - No Cached

BuzzSumo can help with assessing “most shared” content and related trends. SocialRank can help you figure out patterns among your followers on platforms such as Twitter and Instagram.
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shared by Carri Bugbee on 23 Aug 14 - No Cached

more “advanced” metrics had generally seen the most growth. For example, engagement—the top KPI—had jumped 32% in the past two years, while sentiment tracking showed year-over-year growth of 38%.
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sales conversions and brand ambassadors dropped by 38% and 58%, respectively, between 2012 and 2014. Still, web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third, which Useful Social Media said was “slightly disconcerting.”
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