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Carri Bugbee

Boeing is doing crisis management all wrong - here's what a company needs to do to rest... - 0 views

theconversation.com/store-the-publics-trust-114051

crisis communications crisis management crisis comms PR public relations

shared by Carri Bugbee on 25 Mar 19 - No Cached
  • A crisis creates a vacuum, an informational void that gets filled one way or another. The longer a company or other organization at the center of the crisis waits to communicate, the more likely that void will be filled by critics.
  • in the two days after the Ethiopian Air crash, Boeing made crisis communications missteps that may have a long-term effect on its reputation and credibility.
  • Silence is passive and suggests that an organization is neither in control nor trying to take control of a situation. Silence allows others to frame the issues and control the narrative.
  • ...3 more annotations...
  • Boeing has found itself playing defense to a storyline that suggests the company was more interested in profits than people in the rush to produce an aircraft that accounts for about a third of its revenue.
  • According to crisis communications scholar Timothy Coombs, corporate openness is defined by a company’s availability to the media, willingness to disclose information and honesty. Boeing failed in all three regards. And the few statements it has issued are chock-full of platitudes – such as “safety is a core value” – and lack meaningful information
  • . The best way to demonstrate its commitment to safety is not with platitudes but concrete actions that reveal openness and accountability. Research has shown that transparency and honesty are key to effective communication in a crisis.
Carri Bugbee

Facebook finally lets brands and publishers into Groups | Digital - Ad Age - 0 views

adage.com/...316555

facebook groups Facebook

shared by Carri Bugbee on 12 Feb 19 - No Cached
  • Before now brands and publishers have participated in Groups through the personal accounts of people in their companies.
  • In the past year, as Facebook has tried to fix the platform, it prioritized Groups as a constructive activity on the social network, connecting people on the service in positive ways. Facebook shows more messages from Groups in the News Feed, too, so they have a better chance at reaching people.
  • Carri Bugbee on 12 Feb 19
     
    Facebook announced a slate of new tools, including the ability for Pages to participate in Groups, which are the private communities built around shared interests. Groups have been a feature on Facebook since 2010, but brands' Pages were not allowed to engage with people within their own personal communities.
Carri Bugbee

Lessons from Progressive screw-up: When it's Twitter vs. lawyers, take Twitter - Red Tape - 1 views

redtape.nbcnews.com/...witter-vs-lawyers-take-twitter

progressive social+media crisis communications crisis management

shared by Carri Bugbee on 09 Nov 12 - No Cached
  • "The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said.  "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."
  • "You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"
  • "Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."
  • ...2 more annotations...
  • "It's not that hard to know these days who are the folks likely to be influential in this conversation," Matthews said. "You know what the top 10 issues that you might face are, and you know who is likely to be the most influential when those stories break, the people who might take your side or be opposed. ... Ask yourself how do you engage them. What is the content you can bring to bear that articulates your position rather than letting the public run wild. You can never control the conversation, but you can make sure your side is heard."
  • "It really helps you find your skeletons in the closet," he said. "You have to have a mindset that you are grateful your customers are telling you what you are doing wrong, and you have the opportunity a chance to fix it.
Carri Bugbee

10 Significant Things You Likely Didn't Know About Social Media But Should | Fast Compa... - 0 views

www.fastcompany.com/...-about-social-media-but-should

social media Marketing Twitter facebook instagram

shared by Carri Bugbee on 16 Mar 15 - No Cached
  • . Twitter has 6 distinct communication networks The Pew Research Center and the Social Media Research Foundation combined on a report that analyzed thousands of Twitter conversations to come up with six distinct communication networks.
  • 4. You have less than an hour to respond on Twitter Consumers expect a lot from you on Twitter, as recent research by Lithium Technologies confirms. The real-time nature of Twitter has led to incredible expectations. According to Lithium, 53% of users who tweet at a brand expect a response within the hour. The percentage increases to 72% for those with a complaint.
Carri Bugbee

About Google Authorship | soulati.com - 1 views

soulati.com/about-google-authorship

google authorship Google+ G+ blogging content

shared by Carri Bugbee on 01 Mar 13 - No Cached
  • Having Google Authorship allows the original author to claim dibs on original content; however, according to Mark Traphagen the acclaimed Google+ guru (he really is), there is nothing in place with Google + right now that protects any writer from content scraping.
  • it doesn’t prevent someone from copying your content, just wouldn’t allow them to outrank you for it. I suspect we will have to wait for implementation of Author Rank for that to be fully in effect,” said Mark in a Google+ thread with Neal, Frank Strong, and me.
  • Neal said in a recent G+ thread, ” I still recommend every blogger to at least include one internal link in each of their blog posts so that if their content does get copied, and it’s often copied as part of blogs automatically importing content through RSS feed manipulation, that at least you get a back link.“
  • ...1 more annotation...
  • What Google Authorship also does is help rank that author in search for original content all over the Interwebz. Can you say guest posting anyone? How about blogging communities? (Just so you know, The SMB Collective is accepting new bloggers; it’s a blogging community I established in 2010 that is ebbing out of dormancy.)
Carri Bugbee

MediaPost Publications Friends Have More Credibility Than Brands 04/11/2012 - 0 views

www.mediapost.com/...e-credibility-than-brands.html

trust credibility brands paid media reviews

shared by Carri Bugbee on 18 Apr 12 - No Cached
  • Carri Bugbee on 18 Apr 12
     
    Online consumer reviews are the second-most trusted form of communication (cited by 70% of consumers, up 15% since 2007). At the same time, trust in paid traditional media (including television, magazine and newspaper ads) has steadily declined
Carri Bugbee

Facebook is Testing an Official Way to Sell Goods in Groups - 0 views

thenextweb.com/...official-way-sell-goods-groups

facebook selling buy button sales commerce

shared by Carri Bugbee on 19 Dec 14 - No Cached
  • Carri Bugbee on 19 Dec 14
     
    This is a small test limited to select Facebook Groups that have active selling communities today.
Carri Bugbee

101 Best Email Subject Lines of 2017 - 0 views

www.digitalmarketer.com/...-best-email-subject-lines-2014

email subject lines marketing

shared by Carri Bugbee on 04 Sep 18 - No Cached
  • The primary reason we’ve seen our best open rate climb ever upwards has been an ever-increasing focus on list hygiene.
  • It’s natural that curiosity-based subject lines would become more powerful as the inbox gets more crowded.
  • Scarcity, on the other hand, is a powerful tool but is best used conservatively as its impact diminishes the more it’s put into play. And while scarcity is a great driver of sales, it is often less effective at driving your overall open rate up.
  • ...5 more annotations...
  • 1. Self-Interest These are your bread and butter subject lines—you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email.
  • 2. Curiosity If self-interest subject lines work because they communicate a direct benefit of opening the email, curiosity-based ones succeed for the exact opposite reason. They pique the interest of subscribers without giving away too much information, leading to higher opens. 
  • 3. Offer Do you like free stuff? Do you like to buy things? So does your email list.
  • 4. Urgency/Scarcity This is the most powerful type of subject line you have at your disposal. Subject lines that communicate urgency and scarcity tell readers they must act now. 
  • 5. Humanity Don’t forget to remind your list about the person or people behind your products.
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