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Carri Bugbee

The (Lack Of) Clarity In Facebook's New 20 Percent Text Rule - 1 views

socialfresh.com/facebook-20-percent-text-rule

shared by Carri Bugbee on 02 Mar 13 - No Cached
  • The rule does NOT apply to standard images you upload to your page, but only images you promote in the newsfeed Thumbnail images for videos or links that you promote in the newsfeed as ads are subject to the 20% rule As of this week, announced in a tiny update on Facebook’s Developer Blog, the rule applies to application icons (which includes timeline tab images too) ***UPDATE***: Facebook reps have indicated that the text rule does NOT apply to the thumbnail icons, but they still recommend using images with little to no text.
  • Product shots (i.e. real life photos of a product) do not count against the rule. This means name tags, stop signs, text on the actual product, etc. – that’s all good to go and does not count towards your 20% text allotment “Tune-in” images for TV shows or movies have leeway as the title of the show/feature, the tune-in info, and the names of the actors and actresses involved do NOT count towards the 20%
Carri Bugbee

Facebook's 'Like' button puts websites into EU privacy firing line - 0 views

www.digitalcommerce360.com/...es-into-eu-privacy-firing-line

facebook button websites GDPR Europe privacy

shared by Carri Bugbee on 31 Jul 19 - No Cached
  • The case dates back to before the EU enacted much stricter privacy rules with its General Data Protection Regulation, or GDPR. Still, the concept of two companies being seen as joint controllers for data protection reasons, remains relevant in the new rules, said Tom De Cordier, a technology and data protection lawyer at CMS DeBacker in Brussels.
  • “The level of awareness of this risk is still very low.”
  • Carri Bugbee on 31 Jul 19
     
    The owner of a website can be held jointly responsible for "the collection and transmission to Facebook of the personal data of visitors to its website," the Luxembourg-based court said in a ruling on Monday.
Carri Bugbee

Employers' Social Media Policies Come Under Regulatory Scrutiny - NYTimes.com - 0 views

www.nytimes.com/...under-regulatory-scrutiny.html

policies labor employers scrutiny national labor relations board

shared by Carri Bugbee on 22 Jan 13 - No Cached
  • The labor board’s rulings, which apply to virtually all private sector employers, generally tell companies that it is illegal to adopt broad social media policies — like bans on “disrespectful” comments or posts that criticize the employer — if those policies discourage workers from exercising their right to communicate with one another with the aim of improving wages, benefits or working conditions.
  • Employers often seek to discourage comments that paint them in a negative light. Don’t discuss company matters publicly, a typical social media policy will say, and don’t disparage managers, co-workers or the company itself. Violations can be a firing offense. But in a series of recent rulings and advisories, labor regulators have declared many such blanket restrictions illegal.
  • The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.
  • ...1 more annotation...
  • he agency has pushed companies nationwide, including giants like General Motors, Target and Costco, to rewrite their social media rules.
  • Carri Bugbee on 22 Jan 13
     
    The National Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.
Chris Evans

Facebook Etiquette Rules - 0 views

www.sharethewallet.com/...facebook-etiquette-rules.html

facebook social+media marketing socialmedia social media

shared by Chris Evans on 23 Apr 14 - No Cached
  • Chris Evans on 23 Apr 14
     
    When it comes to social media I've had more than my fair share of mistakes.....and I'm not afraid to admit it! I decided to write this post on Facebook etiquette rules because this is the social profile I have screwed up the most. Like anything in life, you have to take your mistakes as feedbacks and change those feedbacks continuously if you want to improve in whatever you're doing and to reach higher goals.
Carri Bugbee

Word of Mouth Rules the Roost: Web Reviews Influence Consumer Purchases More Than Any O... - 1 views

bulldogreporter.com/...onsumer-purchases-more-than-an

reviews reputation

shared by Carri Bugbee on 09 Apr 13 - No Cached
  • According to ReputationChanger.com, reviews posted to online review sites, such as Yelp.com or TripAdvisor, are deeply influential to consumer behavior. To illustrate this point, the company points to a revelatory new survey, posted by MarketingProfs. The study reveals that online ratings and reviews have a huge impact on consumer purchases, both online and in-store.
Carri Bugbee

P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge - 0 views

adage.com/...307742

digital advertising IAB analytics brands P&G

shared by Carri Bugbee on 16 Feb 17 - No Cached
  • said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
  • Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
  • we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
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  • P&G is fully endorsing the often controversial Media Rating Council viewability standards for digital media -- which defines display ad impressions as "viewable" if at least 50% of pixels are on-screen for at least one second and video as viewable if at least 50% of the player is on-screen for at least two seconds.
Carri Bugbee

Easier than ever to have private conversations | Twitter Blogs - 0 views

blog.twitter.com/...-to-have-private-conversations

shared by Carri Bugbee on 20 Apr 15 - No Cached
  • Carri Bugbee on 20 Apr 15
     
    Changes include: A setting that allows you to receive Direct Messages from anyone, even if you don't follow them. To change your settings follow these instructions. Updated messaging rules so you can reply to anyone who sends you a Direct Message, regardless of whether or not that person follows you. A new Direct Message button on profile pages on Android and iPhone. You'll see it on the profiles of people you can send Direct Messages to.
Carri Bugbee

How to Get Incredible App Installs With Instagram Ads - 0 views

info.localytics.com/...instagram-ads-for-app-installs

ads advertising instagram ads instagram advertising app install ads Instagram

shared by Carri Bugbee on 12 Apr 16 - No Cached
  • Make the most of these remarkable CTRs by decking out your App Store listing. Optimize for the App Store by writing a winning description, listing key features, including app screen shots, etc.
  • Instagram user demographics show them to be young millennials, with over half of users between the ages of 18-29.
  • In a study using over 400 global campaigns, ad recall was 2.8x higher on Instagram sponsored posts than other online advertising mediums. Snail Games saw a 339% lift in app installs using Instagram ad videos (as well as 5x higher in-app purchase rates).
  • ...2 more annotations...
  • Poshmark saw a 37% increase in app installs, along with a 28% reduction in ad costs. Target launched a campaign to drive installs of their mobile Cartwheel app, resulting in an uptick of downloads and 43% savings per install on new users.
  • Instagram users do not want to know that they are being advertised to. Instead, be subtle and charming with your ads, fitting in with the context your users expect. 
  • Carri Bugbee on 12 Apr 16
     
    20% Text Rule. Facebook dictates that ads (both on Facebook and Instagram) have less than 20% of the image ad's pixels dedicated to text.
Carri Bugbee

The Emoji Is the Birth of a New Type of Language ( - 0 views

www.wired.com/...the-science-of-emoji

emoji emojis language

shared by Carri Bugbee on 27 Apr 16 - No Cached
  • Fully 92 percent of all people online use emoji now, and one-third of them do so daily. On Instagram, nearly half of the posts contain emoji, a trend that began in 2011 when iOS added an emoji keyboard. Rates soared higher when Android followed suit two years later. Emoji are so popular they’re killing off netspeak. The more we use
  • In essence, we’re watching the birth of a new type of language. Emoji assist in a peculiarly modern task: conveying emotional nuance in short, online utterances. “They’re trying to solve one of the big problems of writing online, which is that you have the words but you don’t have the tone of voice,” as my friend Gretchen McCulloch, a linguist and author, says.
  • Of the 20 most frequently used emoji, nearly all are hearts, smilies, or hand gestures—the ones that emote. In an age of rapid chatter, emoji prevent miscommunication by adding an emotional tenor to cold copy.
  • ...2 more annotations...
  • when texters finish a conversation, they often trade a few emoji as nonverbal denouement. “You might not have anything else left to say,” Kelly says, “but you want to let the person know that you’re thinking of them.”
  • people are even developing syntax and rules of use for emoji. Schnoebelen found that when we use face emoji, we tend to put them before other objects. If you text about a late flight, you’ll put an unhappy face followed by a plane, not the reverse. In linguistic terms, this is called conveying “stance.” Just as with in-person talk, the expression illustrates our stance before we’ve spoken a word.
Carri Bugbee

The art of apologising: What the United Airlines CEO should have said - 0 views

www.telegraph.co.uk/...-airlines-ceo-should-have-said

PR public relations crisis communications crisis management

shared by Carri Bugbee on 11 Apr 17 - No Cached
  • The language used is vital. Munoz did not mention the words ‘sorry’ or ‘apology’ in his internal memo, merely expressing his “regrets” that the situation arose.  “You need to think about the ramifications of getting that apology wrong, because often it’s much, much worse if you don’t get the follow-up right. Mistakes happen, but the nature of the company’s response says a lot about their ethics in general,
  • “All people want to hear is an authentic message and some action that ensures it won’t happen again. Reputations take years to build and seconds to lose. It’s not worth risking anything.”
  • the first golden rule of corporate apologising is speed: get your say in first to limit the damage and give the impression of owning up to it. Munoz’s letter came nearly 24 hours after the debacle. Then you need to empathise with the people affected – in this case not only the passenger in question, but those around him.  “He hasn’t considered the distress caused to his other passengers here. The problem is bigger than defending the actions of his staff, he needs to apologise to those clearly upset by having to witness the event and feel uncomfortable on his service,”
Carri Bugbee

Facebook's fake-name fight grows as users skirt the rules | The Verge - 2 views

www.theverge.com/...ake-name-pseudonym-middle-name

facebook fake names user names

shared by Carri Bugbee on 17 Sep 12 - No Cached
  • Over the past year, he's noticed more friends subverting Facebook's real name policy. "I have seen a growing trend of people who will shut down one page, let you know that they're opening a new one, and then they'll use an alias,"
Carri Bugbee

Facebook Implements New Restrictions on 'Low Quality' Ads | Social Media Today - 0 views

www.socialmediatoday.com/...540043

Facebook ads facebook advertising facebook ads advertising landing pages

shared by Carri Bugbee on 29 Oct 18 - No Cached
  • We are now going further in our efforts to limit low-quality ads on our platforms by disapproving more of them and reducing distribution for more ads in our auction."
  • 1. Engagement bait These are your typical 'like and share' posts, re-purposed as ads. Facebook has specific rules against using such methods in contests, but they also don't like them in promotions.
  • 2. Withholding information Facebook also dislikes ads which lure clicks by alluding to the full detail of the post without being clear on what that detail actually is.
  • ...1 more annotation...
  • 3. Sensationalized language And the last Facebook ad approach in the firing line is 'ads which use exaggerated headlines or command a reaction from people but don't deliver on the landing page'.
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

Facebook Scans the Photos and Links You Send on Messenger - Bloomberg - 0 views

www.bloomberg.com/...-other-people-on-messenger-app

facebook messenger social+media social media advertising

shared by Carri Bugbee on 04 Apr 18 - No Cached
  • Facebook Inc. scans the links and images that people send each other on Facebook Messenger, and reads chats when they’re flagged to moderators, making sure the content abides by the company’s rules. If it doesn’t, it gets blocked or taken down.
Carri Bugbee

Agency Report: Digital rules, growth slows, consultant surge | Agency News - Ad Age - 0 views

adage.com/...313257

advertising agencies consultants PR public relations digital advertising:

shared by Carri Bugbee on 11 May 18 - No Cached
  • Parts of the agency market are thriving. Consultancies for the first time captured Nos. 6 to 10 on the list of the world's biggest agency companies, and they are well-positioned with deep ties to the C-suite.
  • Digital, encompassing everything from creating a Facebook ad to digitally transforming how a marketer interacts with consumers, captured 51.3 percent of 2017 U.S. revenue for agencies of all disciplines, according to Ad Age Datacenter analysis. Digital's share has nearly doubled since 2009.
  • Growth is moderating. Agencies' U.S. digital revenue increased 7.0 percent in 2017, compared to growth rates of 8.0 percent in 2016 and 13.5 percent in 2015. Digital media employment rose 7.8 percent in 2017, the lowest growth since 2009.
  • ...3 more annotations...
  • U.S. revenue growth slowed in 2017 in every major agency discipline. Revenue for ad agencies barely budged (up 0.3 percent), and revenue for media agencies (excluding digital work) fell 1.6 percent, reflecting a weaker market for traditional agency services.
  • Publicis, whose holdings include Sapient Consulting, vowed to spend money on "hiring, training, development and re-skilling" as it focuses on "marketing and digital business transformation." (Number of mentions in a nine-page press release that Publicis issued about its pitch to investors: "transformation," 21; "digital," 13; "marketing," nine; "media," two; "advertising," zero.)
  • Consultancies, which already do much work in low-cost markets, are ratcheting up staffing in both the U.S. and abroad. Employment for major consultancies tracked in the Agency Report jumped 33.9 percent in the U.S. and 31.1 percent worldwide.
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