what are some of the things you can A/B test with your influencer marketing campaigns? All the same things you test in your other channels…
How to A/B Test Your Influencer Marketing Efforts - 0 views
-
-
xperiment with different types of content and track which resonates best with their audience for your goal. For example, images may drive better social engagement, while videos are better for leads and signups. Alternately, you may find certain content performs better on some channels over others.
-
Don’t forget all the types of content you have at your disposal – podcasts, live stream videos, tweets, Instagram Stories, webinars, long-form blog posts, short-form blog posts, and much, much more.
- ...6 more annotations...
Facebook Implements New Restrictions on 'Low Quality' Ads | Social Media Today - 0 views
-
We are now going further in our efforts to limit low-quality ads on our platforms by disapproving more of them and reducing distribution for more ads in our auction."
-
1. Engagement bait These are your typical 'like and share' posts, re-purposed as ads. Facebook has specific rules against using such methods in contests, but they also don't like them in promotions.
-
2. Withholding information Facebook also dislikes ads which lure clicks by alluding to the full detail of the post without being clear on what that detail actually is.
- ...1 more annotation...
Facebook Tab Engagement Down 53% Since Timeline Launch - 2 views
-
You can see tab engagement begin to decline on Feb. 28, the day brands were able to opt-in to Timeline. There’s a steeper leading into March 30, the day all Pages were forced to convert.
-
Why the general drop-off? PageLever founder Jeff Widman believes it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.
1 - 6 of 6
Showing 20▼ items per page