SMBs Slow to Adopt Digital Marketing Tools; Not Sure About Social Media - 0 views
Optify study: Say goodbye to your keyword data - 1 views
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Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms,
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Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites
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“Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”
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10 Tips From @RandFish On Upping Your Organic Traffic Game - 0 views
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Only 18% of clicks on Google search results go to paid results Less than 1% of clicks on Twitter.com go to paid results The best Facebook ads get less than 10% CTR (in fact the average is .05%) Etc, etc, etc.
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Organic digital traffic (search, blog, links, etc) counts for 90% or more, with $5 billion of investment. While paid (affiliate, ppc, display, etc) sends the remaining 10% of traffic but gets 800% more budget at $45 billion.
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1. Create A Content Strategy Not A Blog To develop a content strategy, make sure you have great answers to these questions: Are you going to be able to attract the right people? Why will they care about you? What are you doing to earn their interest? Why are thy going to share? Will they like and trust you more?
The Future of YouTube Marketing by Greg Jarboe - SES NY Interview « Ignite So... - 0 views
The End of Link Building as We've Known and Loved it - Search Engine Watch (#SEW) - 1 views
SEO Effect Keyword Research Tool [Review] - Search Engine Watch (#SEW) - 1 views
Marketers Search For Alternatives To Google Keyword Analytics - 0 views
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Google +1s are more highly correlated with search rankings than any other social factor, including Facebook likes/shares and Tweets.
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“We have a lot of our clients whose titles are actually changing from SEO Manager to Content Strategist,” Dotterer said. “Search engine optimization sounds like you’re doing something to the engines themselves, but what you’re really doing is optimizing online content. You optimize it by changing the content you’ve already created to better fit the voice of the consumer. You also optimize by finding the gaps in the content so we can create more.”
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The importance of content creation has encouraged more companies to get their SEO, social and creative teams more involved in content strategy,
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