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Carri Bugbee

Social Media Site Usage 2014 | Pew Research Center's Internet & American Life Project - 0 views

www.pewinternet.org/...social-media-update-2014

social media ranking PEW Pinterest

shared by Carri Bugbee on 03 Feb 15 - No Cached
  • For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
Carri Bugbee

How to Plan Your Content Marketing Strategy - 0 views

blog.taboola.com/content-marketing-strategy

content marketing marketing email marketing

shared by Carri Bugbee on 01 Oct 18 - No Cached
  • Research from Content Marketing Institute and MarketingProfs indicates content marketers with a documented strategy are: Much more likely to consider themselves effective at content marketing Far less challenged with the many aspects of content marketing Able to justify why a higher percentage of the marketing budget should be spent on content marketin
  • Consider documenting one or more of the following goals as a starting point for your strategy: Improve brand awareness Increase engagement Generate more website traffic Expand the email list Increase marketing ROI Achieve higher customer retention, loyalty and referrals
  • A buyer persona reveals what prospective customers are thinking and doing as they weigh their options to solve a problem.
  • ...2 more annotations...
  • Personas, as they relate to planning your content marketing strategies, help you make informed decisions about topics to cover, content formats to utilize, and how you’ll approach your subject matter.
  • Perform a competitive analysis. Take a close look at what your competitors are doing. Auditing and analyzing the content created in your market can be a valuable part of informing your strategy and content marketing process. The idea is to create a plan to differentiate your content.
Carri Bugbee

Facebook Is Giving Advertisers Access to Your Shadow Contact Information - 0 views

gizmodo.com/s-to-your-shadow-co-1828476051

facebook advertising ad targeting

shared by Carri Bugbee on 04 Oct 18 - No Cached
  • One of the many ways that ads get in front of your eyeballs on Facebook and Instagram is that the social networking giant lets an advertiser upload a list of phone numbers or email addresses it has on file; it will then put an ad in front of accounts associated with that contact information. A clothing retailer can put an ad for a dress in the Instagram feeds of women who have purchased from them before, a politician can place Facebook ads in front of anyone on his mailing list, or a casino can offer deals to the email addresses of people suspected of having a gambling addiction. Facebook calls this a “custom audience.”
  • You might assume that you could go to your Facebook profile and look at your “contact and basic info” page to see what email addresses and phone numbers are associated with your account, and thus what advertisers can use to target you. But as is so often the case with this highly efficient data-miner posing as a way to keep in contact with your friends, it’s going about it in a less transparent and more invasive way.
  • Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you that I’ve come to call “shadow contact information.”
  • ...6 more annotations...
  • when a user gives Facebook a phone number for two-factor authentication or in order to receive alerts about new log-ins to a user’s account, that phone number became targetable by an advertiser within a couple of weeks
  • I’ve been trying to get Facebook to disclose shadow contact information to users for almost a year now. But it has even refused to disclose these shadow details to users in Europe, where privacy law is stronger and explicitly requires companies to tell users what data it has on them.
  • To test the shadow information finding, the researchers tried a real-world test. They uploaded a list of hundreds of landline numbers from Northeastern University. These are numbers that people who work for Northeastern are unlikely to have added to their accounts, though it’s very likely that the numbers would be in the address books of people who know them and who might have uploaded them to Facebook in order to “find friends.” The researchers found that many of these numbers could be targeted with ads, and when they ran an ad campaign, the ad turned up in the Facebook news feed of Mislove, whose landline had been included in the file; I confirmed this with my own test targeting his landline number.
  • “I think that many users don’t fully understand how ad targeting works today: that advertisers can literally specify exactly which users should see their ads by uploading the users’ email addresses, phone numbers, names+dates of birth, etc,” said Mislove. “In describing this work to colleagues, many computer scientists were surprised by this, and were even more surprised to learn that not only Facebook, but also Google, Pinterest, and Twitter all offer related services. Thus, we think there is a significant need to educate users about how exactly targeted advertising on such platforms works today.”
  • There are certainly creepier practices happening in the advertising industry, but it’s troubling this is happening at Facebook because of its representations about letting you control your ad experience. It’s disturbing that Facebook is reducing the privacy of people who want their accounts to be more secure by using the information they provide for that purpose to data-mine them for ads.
  • When I asked the company last year about whether it used shadow contact information for ads, it gave me inaccurate information, and it hadn’t made the practice clear in its extensive messaging to users about ads
Carri Bugbee

Study Finds That Twitter Still Has a Major Fake News Problem - Adweek - 0 views

www.adweek.com/...-has-a-major-fake-news-problem

shared by Carri Bugbee on 05 Oct 18 - No Cached
  • Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and conspiracies more than a million times every day, according to a report released Thursday by the Knight Foundation.
  • Twitter hasn’t cracked down on many of its fake news amplifiers. Eighty percent of Twitter accounts that were spreading false information during the campaign were still active on the platform, researchers found.
  • The study found that most of the fake and conspiracy tweets on Twitter linked to only about 1o websites, including The Gateway Pundit and Truthfeed. That trend was largely unchanged from 2016. Additionally, about 60 percent of the accounts that shared and amplified fake news were estimated by researchers to have been automated accounts. Those accounts were densely connected, following each other at high rates and retweeting each other frequently, intensifying the impact and reach of each post.
Carri Bugbee

You Ask, I Answer: How To Measure Traditional PR - Christopher S. Penn Marketing Blog - 0 views

www.christopherspenn.com/...-how-to-measure-traditional-pr

public relations PR measurement analytics

shared by Carri Bugbee on 22 Jun 18 - No Cached
  • Effective public relations has two primary outcomes: awareness and trust. We measure awareness in a variety of different ways: The gold standard is properly done, continuous market research and surveying, such as unaided brand recall, purchase intent, and recommendation intent Digital metrics include branded organic search and new user traffic but these are secondary because they don’t help explain the impact of PR as well Open-ended awareness questions on intake forms (digital and traditional) Trust is measured through market research and measurement systems like Net Promoter Scores
Carri Bugbee

How Twitter Users Compare to the General Public | Pew Research Center - 0 views

www.pewinternet.org/...sizing-up-twitter-users

Twitter research Pew

shared by Carri Bugbee on 26 Jul 19 - No Cached
  • Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.
  • The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.
  • Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics.
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  • The median age of adult U.S. Twitter users is 40, while the median U.S. adult is 47 years old.
  • Although less pronounced than these differences in age, Twitter users also tend to have higher levels of household income and educational attainment relative to the general adult population. Some 42% of adult Twitter users have at least a bachelor’s degree – 11 percentage points higher than the overall share of the public with this level of education (31%). Similarly, the number of adult Twitter users reporting a household income above $75,000 is 9 points greater than the same figure in the general population: 41% vs. 32%. But the gender and racial or ethnic makeup of Twitter users is largely similar to the adult population as a whole.
Venizz Smith

online-research-paper-help - 0 views

Essay Point Thesis Writing'

shared by Venizz Smith on 06 Mar 13 - No Cached
  • Venizz Smith on 06 Mar 13
     
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Carri Bugbee

Report: Advertisers Wise to Tune into Social TV | Response Magazine - 1 views

www.responsemagazine.com/...isers-wise-tune-social-tv-5158

socialTV social TV television response DRTV

shared by Carri Bugbee on 27 Mar 13 - No Cached
  • “TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
  • Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
  • ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
Carri Bugbee

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views

adage.com/...240860

utility marketing brand branding nike fuel band

shared by Carri Bugbee on 18 Apr 13 - No Cached
  • Carri Bugbee on 18 Apr 13
     
    To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Carri Bugbee

Twitter Now Rivals Facebook as Teens' Most Important Social Network - 2 views

www.marketingcharts.com/...important-social-network-28528

facebook teens social network Twitter strategy social media

shared by Carri Bugbee on 10 Apr 13 - No Cached
  • 30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook, per results [pdf] from Piper Jaffray’s 25th Semi-Annual teen research project, which surveyed more than 5,000 teens.
  • the proportion of teens naming Facebook as their most important has dropped 9% points, while those naming Twitter have grown by 3% points. Instagram is also gaining, up 5% points to 17% indicating it as their most important social network.
  • Facebook’s drop is a worrisome sign for the social network, as teens are often used as a leading indicator of future trends. According to data from Experian Hitwise, Facebook’s leading share of US visits to social networking sites and forums has dropped from 63.2% in March 2012 to 58.5% in March 2013.
  • Carri Bugbee on 10 Apr 13
     
    Facebook's drop is a worrisome sign for the social network, as teens are often used as a leading indicator of future trends.
Carri Bugbee

MediaPost Publications Facebook Fatigue Sets In: Less Usage Predicted In 2013 02/06/2013 - 0 views

www.mediapost.com/...n-less-usage-predicted-in.html

facebook fatigue usage

shared by Carri Bugbee on 08 Feb 13 - No Cached
  • More than a quarter (27%) of Facebook users plan to spend less time on the site this year, with 38% of those ages 18-29 planning to cut back, according to a new study by Pew Research Center’s Internet & American Life Project.
  • 28% of users say the social network has become less important to them than it was a year ago, and 34% say the amount of time they are spending on Facebook has decreased over the past year.
Carri Bugbee

5 New Ways to Improve Your Facebook EdgeRank - 0 views

mashable.com/...improve-facebook-edgerank

edgerank Facebook page management pages

shared by Carri Bugbee on 04 Sep 12 - No Cached
  • The Facebook news feed algorithm appears to be calculated both per fan and per type of post. That means a person might see Coca-Cola’s photo posts, but not the company’s link posts. There are six post types: a text-only status update, a photo, a link, a video, a platform post, and a question. The first four are the most commonly used.
  • After some research, its clear that a Facebook page gets more fan engagement from photos than links, statuses, or videos. In fact, photos get as much as twenty times more engagement.
  • My experiments show that you can get a good amount of clicks on links above photos.
  • ...2 more annotations...
  • Can you front-load engagement to convince the news feed algorithm to show the post to a larger audience? It’s hard to say how much impact doing this would have, but here’s how you do it:
  • The new post-targeting feature, still being rolled out to all Facebook pages, allows you to segment your fans by criteria previously only available to advertisers. This includes age, gender, interested in (likes), relationship status, all education information, workplace, plus the old options like language, country, state, and city.
Carri Bugbee

Increase B2B Lead Conversion with Social Login on Your Site | Janrain - 2 views

www.janrain.com/...version-social-login-your-site

social sharing social+media social Login social signon lead conversion

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • A great example of a company removing registration friction for a business audience is the online media division of The Business Journals. Since deploying Janrain Engage Social Login in June, they have reported a 12% increase in site registrations across 40 online properties.
  • Will social media play an important role for B2B marketers in the near future? We believe so and are seeing a growing interest from technology solution providers and other organizations that want to add a social element to their B2B website and marketing efforts. In Forrester’s report: Market Overview: 2011 Social Media Platforms For B2B Tech Marketing, they indicate: Today, there is increased demand for social media platforms from B2B tech marketers that are using social media tactics to engage with business technology buyers.
Carri Bugbee

Does Your Content Live In A Mixed-Use Or Gated Community? | Eloqua Blog - 0 views

blog.eloqua.com/mixed-use-or-gated

gated content content marketing lead generation B2B BtoB business-to-business marketing

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • A solid lead generation strategy does both, Craig Rosenberg, author of the blog Funnelholic, told me. The appetite for content online is insatiable so marketers would be wise to indulge the public with registration-free content, Craig says. “I do believe that if people are addicted to content without the reg-path and you path stuff, it better be remarkable.” Rosenberg says the “vast majority” of your marketing funnel should be free without asking potential clients for personal info. Save the registration forms for further down the funnel where more research-heavy content like whitepapers resides.
  • Chris Jablonski, author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free.
  • Carri Bugbee on 20 Jan 12
     
    Determining a perceived value from a lead can be substantive metric, if somewhat difficult to ascertain. I am imagining it in action. Perhaps you provide an abstract for the content you are guarding behind a registration form. But the abstract is more than a general summary. It includes a bullet list for the specific topics addressed and how solutions are offered, without providing the actual solutions before you collect that personal information. The upside is that you know if a prospect completes the form, they are very concerned about that topic.
Carri Bugbee

Majority of Technology Marketers Plan Budget Increases for 2012 | IDG Knowledge Hub - 0 views

idgknowledgehub.com/...plan-budget-increases-for-2012

technology marketers B2B BtoB business-to-business marketing lead generation content marketing social+media tools budget

shared by Carri Bugbee on 02 Jan 12 - No Cached
  • As might be expected in a difficult economy, lead generation topped all digital budget categories with almost 27% followed by display/banner at just under 20% and search at almost 19%.   As to what is driving digital media investments in 2012, audience composition, ROI and measurement capabilities, audience reach, and data targeting were selected by more than three-quarters of the respondents.By a wide margin, click through rate is the most important factor in campaign success with cost-per-engagement and interaction rate almost equal in importance.
  • Content marketing, which includes white papers, case studies, videos, custom websites, video and white papers, is among tech marketers’ top five spending priorities for 2012.  Led by collateral at 71%, followed by webcasts/virtual events at 61%, videos at 59%, research at 55%, and articles/features at 54%, marketers are investing in a wide variety of content marketing or custom programs.  Agencies are much mo
  • s for social media, YouTube and Facebook lead all platforms with LinkedIn, Google+ and Twitter not as popular. Among BtoB respondents, 53% found social extremely/very valuable for finding relevant technology content on the Web, which is double the 2010 figure.  Not surprisingly, 18- to 34-year-olds are most active with social media.  According to all users in the IDG survey, 60% rely most on tech sites, 46% peers or colleagues, and 43% independent tech journalists/bloggers.
  • ...3 more annotations...
  • Approximately two-thirds of the marketers indicate they will outsource one or more projects involving content creation, creative development, ad unit creation and online production/services.
  • Event spending will rise sharply as 70% of respondents plan on increases for 2012 with a significant shift to small/local roundtable programs and virtual events.
  • An amazing 95% of the respondents watch tech videos and three-quarters of them share or post video.  What respondents look for in video varies from one region to another with in-depth product reviews and how-to videos being of most interest.  Most people said they watch on their computers with the majority of viewings after business hours and on weekends.
Carri Bugbee

When Is The Best Time Of The Day To Blog? - 2 views

socialfresh.com/best-time-of-day-to-blog

time of day scheduling dayparts blogging shareaholic

shared by Carri Bugbee on 28 Jan 12 - No Cached
  • Thursdays win out for the day with the most sharing. Social sharing in general is somewhat unpredictable pattern wise. But Thursday wins 10% more shares than all other days. In fact, 31% of the top 100 social share days in 2011 fell on Thursday.
  • “If you don’t publish daily, I’ve found that publishing on sequential days produces a signal multiplier effect on Twitter and via RSS.
  • 27% of all content shares occur between 8am and 12pm EST. 
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  • Gini Dietrich is the CEO at Arment Dietrich and author of Social Fresh Top 10 Corporate Blog in 2011, Spin Sucks. She shared some of their personal research. “We did A LOT of testing to see what made most sense for our readers. Our official publish time is 8am Central Time [9am EST].”
  • Sharaholic on top days and times for getting your content seen and shared online. Sharaholic is the leading global social share widget, installed on over 200,000 websites.
Carri Bugbee

Researcher: Advertise Your Facebook Post Within 24 Hours or Don't Bother - 0 views

mashable.com/...facebook-post-24-hours

facebook advertising analytics social+media marketing

shared by Carri Bugbee on 14 Aug 13 - No Cached
  • If your brand just posted a status on Facebook, don't waste time waiting to amplify it with an ad buy. If you don't do so within 24 hours, you will lose a great deal of the engagement and viral impressions that would have been generated by posting earlier.
  • posts that were sponsored in the first 24 hours received 2.6 times more viral impressions and 2.7 times more viral engagements than older promoted posts.
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