Facebook Profile Migrations: A Cautionary Tale - 0 views
-
-
local
-
ok page while still bringing their friends (ie, fans) along with the
- ...3 more annotations...
Who Are You Writing Blog Posts For - 1 views
Facebook withdrawal: viral publishers see traffic plunge | Digiday - 0 views
-
Between November 2013 and January 2014, a long list of so-called “social publishers” saw their traffic dip substantially, according to comScore. Traffic to Upworthy dropped 51 percent. Traffic to Elite Daily dropped 47 percent. Traffic to Vice dropped 22 percent, to BroBible by 17 percent, to Huffington Post by 16 percent. Between December and January traffic to Distractify and Thought Catalog dropped 30 percent and 7 percent, respectively.
-
According to comScore, Facebook directed much less traffic to sites like Elite Daily and Upworthy in January compared to December,
Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook - 0 views
-
many marketers and Facebook page admins are reporting that they’re seeing an extreme drop in organic reach — as much as 44 percent in some cases — and it has been going on for months.
-
Komfo, a social marketing firm, studied fan penetration among 5,000 Facebook pages of various sizes from August through November with the following findings: 42% decrease in fan penetration 31% increase in viral amplification 28% increase in clickthrough rate (CTR)
-
In a study of 689 posts of 21 large brand pages found that in the week of Facebook’s announcement, organic reach dipped an average of 44 percent. Tobin pointed out that the previously accepted reach percentage of 16 percent can now be as low as 3 percent.
- ...1 more annotation...
Facebook For iOS Tries Popping Up Cards Of Related Content To Browse After You Post | T... - 0 views
-
By reacting to what’s top of mind for users, Facebook could unlock new utility, entertainment, and monetization potential. The cards test is rolling out to a small subset of iOS users.
-
Facebook could reduce the after-sharing bounce rate with its new cards.
-
The cards could endear businesses to Facebook by giving them an extra chance to connect with people who’ve shown they’re interested. If you see photos of friends having a great time at a restaurant after you check in there, the social proof will probably leave you with a more positive perception of the place.
Facebook edges into Foursquare territory with place tips on iOS | Macworld - 0 views
-
Facebook will round up your friends’ posts and photos from a particular place, like Manhattan’s famed Dominique Ansel Bakery, so you can see what they liked (the cronut, obviously) and what they didn’t. Place tips will also include information from the business page, like hours of operation, events, and menu details.
-
To determine your location, the app will use Wi-Fi, cell networks, GPS, and Bluetooth beacons placed at particular locations (a limited number in New York City so far).
-
But place tips will make better use of Facebook’s data, putting information front and center rather than making you comb through search results. The network’s rollout of Bluetooth beacons is a move to watch. Apple has been distributing iBeacons since the launch of iOS 7 in 2013, and we’ve seen some interesting uses of the technology, but it hasn’t yet gone mainstream. With Facebook now on board with beacons, we might see businesses adopt them at a much quicker pace. After all, few marketing moves make businesses happier than highly targeted, location-based, actionable ads.
The window is closing on the opportunity to get native advertising right | Blog | Holtz... - 0 views
-
Native advertising has come under fire for being deceptive. It is, claim critics, an attempt to fool readers into thinking they’re consuming content produced by the publication itself when in fact they’re consuming an ad. It’s this criticism that led Outbrain CEO Yaron Galai to ban ads masquerading as articles.
-
Outbrain banned native advertising from the inventory of content it promotes on websites.
-
In an AdAge post, Rafat Ali suggests the following ways to improve branded content: Approach a native advertising assignment from the customer’s perspective, answering their questions and solving their problems. Go deep, with a narrow focus and uniquely valuable content that appeals to a defined audience subset. Offer data not easily found elsewhere that provides genuine insight, including new ways to understand the business. Approach native advertising like an editor, not a marketer.
Emojineering Part 1: Machine Learning for Emoji Trends - Instagram Engineering - 0 views
-
It is a rare privilege to observe the rise of a new language. Instagram has always supported emoji, but they did not see wide adoption until the introduction of the emoji keyboard on iOS (October 2011) and on most Android platforms (July 2013). The graph below shows the percentage of text (comments and captions) containing emoji characters graphed over time
-
In the month following the introduction of the iOS emoji keyboard, 10% of text on Instagram contained emoji.
-
Usage continued to grow and in March of this year, nearly half of text contained emoji
- ...5 more annotations...
A balanced view of using Snapchat for marketing - 0 views
-
Problem number one: Building a relevant and engaged audience on Snapchat is difficult, compared to other social networks.
-
Issue number two: Snapchat has its own vibe. It may be difficult for many companies to achieve Snapchat credibility without some help from the cool kids.
-
the third issue is, the challenge of creating continuous, credible, snap-worthy content that disappears can be significant.
- ...5 more annotations...
Why the News Feed is Becoming Less Important for Facebook Pages - 0 views
-
as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.
-
Facebook Page is becoming more like a website for your business — a destination people will come to when they want information, or even make a purchase or booking, as well as a place to engage with great content.
-
Facebook has made it easier for people to recommend your business by bringing Recommendations to your Page. As shared by Facebook: People will now be able to post a Recommendation for your business including text, photos and tags directly on your Page. And Recommendations will also help you reach people while they’re searching for or talking about your business.
- ...3 more annotations...
Marketing Research to Bookmark for Your Next Blog Post - 0 views
-
19 Marketing Research Websites to Bookmark
Best Practices for Email Subject Lines | MailChimp - 0 views
-
Personalization is shown to increase open rates for most users, and may work well when combined with targeted automations such as birthday deals and post-purchase follow-ups.
-
try to communicate the benefits of your promotions, or call attention to specific deals.
-
Subject line researcher shows you the effectiveness of different keywords. Search for a word or phrase, and we'll compare your terms to all subject lines ever sent through MailChimp. Then we'll list related terms and phrases, and use a 5-star rating system to show you how each one performed.
- ...1 more annotation...
Instagram adds in-app checkout as part of its big push into shopping - The Verge - 0 views
-
nstagram hopes that allowing people to complete their purchases inside the app will inspire them to shop more — and to create a big new business for parent company Facebook, which has recently signaled that it expects commerce and payments to represent the future of the company. For now, payment information stored with Facebook will only be used on Instagram. But it’s easy to imagine Facebook letting you use your credentials elsewhere in its family of apps.
-
In the meantime, Facebook says it won’t share your payment information with other users or with retailers.
-
Instagram believes shopping represents a massive new business opportunity. The Verge reported last year that the company is building a standalone shopping app. It also said Monday that 130 million people a month tap on product tags in shopping posts.
Be Careful How 'Fyre'd' up You Get About Influencer Marketing - 0 views
-
So, your preferred influencer has a million followers on Instagram. Are those followers real or fake?Even Fortune 500 companies can’t always tell. Look at Procter & Gamble, for example. Last year, two of their brands (Olay and Pampers) placed in the top 10 brands using influencers with large fake follower counts. The number one brand on that list was Ritz-Carlton. The hotel and hospitality group used “influencers” whose followers were 78 percent bought and paid for, instead of the real deal.
-
In the long run, influencers grab eyeballs but don’t necessarily help grow businesses. It’s all too easy to get caught up in the star-gazing aspect of it all and wind up valuing essentially meaningless metrics over actually building your brand.
-
If the influencer goes off-script or causes a scandal, you get tanked too. And there seems to be no end of ways for some influencers to get into public trouble. Just ask YouTuber Logan Paul, whose posting of video footage of a dead body earned him months of bad press and tough consequences.
- ...1 more annotation...
« First
‹ Previous
101 - 120 of 132
Next ›
Showing 20▼ items per page