Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged Snapchat

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Carri Bugbee

Advertisers say Snapchat's unique selling point is that it's the cool, new thing - whic... - 0 views

finance.yahoo.com/...e-selling-point-140807285.html

snapchat brands advertising ads social media media buying

shared by Carri Bugbee on 15 Feb 17 - No Cached
  • Snapchat is at the mercy of competitors like Facebook and Google that can simply copy its products.Advertisers say Snapchat's unique selling point is that it is cool, new, and has created its own advertising "currency."But ad-buyers also need Snapchat to do more to prove its ads actually drive sales if they are going to commit meaningful budgets to the platform.
  • the barrier to entry for new entrants is low, and the switching costs to another platform are also low. Moreover, the majority of our users are 18-34 years old.
  • Users under 25, it says, visit Snapchat more than 20 times and spend more than 30 minutes on the app each day. It may have fewer users than its rivals, but, for now at least, they are highly-engaged
  • ...3 more annotations...
  • Snapchat's focus on "sound-on" video ads has been appealing to its entertainment clients.
  • The behavior on the app is very different as you want to focus more on shorter content, whereas on Instagram, people tend to watch longer videos."
  • Snapchat says its vertical video ads are "as good as television" — and in some ways better — because users can choose to skip ads, swipe up to interact with them, and advertisers can use more granular targeting than TV. But with AdAge reporting in November that the average Snapchat video ad lasts less than three seconds and Snapchat counting a video "view" as soon as the video opens, it remains to be seen whether its ads are more effective than those on TV
Carri Bugbee

Snapchat adds goal-based bidding for app install ads to rival Facebook - Business Insider - 0 views

www.businessinsider.com/l-ads-to-rival-facebook-2017-4

snapchat app install ads app marketing ad platform

shared by Carri Bugbee on 07 Apr 17 - No Cached
  • Advertisers on Snapchat will now have access to goal-based bidding for app install ads, an industry term that means an advertiser can target Snapchat users who are likely to install its app. Snapchat is targeting its app install ads, which ask users to swipe up on full-screen video ads, using machine-learning technology it developed in-house.
  • Aside from app install ads, Snapchat is also beefing up its ad targeting. For the first time, advertisers can target Snapchat users who have previously interacted with other ads they've previously ran in the app.
  • if an advertiser buys one of Snapchat's more expensive selfie filters (which the company calls Lenses) for a national campaign, now the buyer can later target those same users again with one of Snapchat's full-screen video ads.
  • ...1 more annotation...
  • Snapchat now works with 15 outside partners that help sell its inventory, and in January it struck a deal with Oracle Data Cloud to show ads based on what its users buy in the real world.
  • Carri Bugbee on 07 Apr 17
     
    goal-based bidding for app install ads
Carri Bugbee

A balanced view of using Snapchat for marketing - 0 views

www.businessesgrow.com/...snapchat-for-marketing

Snapchat marketing

shared by Carri Bugbee on 11 Mar 16 - No Cached
  • Problem number one: Building a relevant and engaged audience on Snapchat is difficult, compared to other social networks.
  • Issue number two: Snapchat has its own vibe. It may be difficult for many companies to achieve Snapchat credibility without some help from the cool kids.
  • the third issue is, the challenge of creating continuous, credible, snap-worthy content that disappears can be significant.
  • ...5 more annotations...
  • it’s a social media cul-de-sac since there are no outbound links. Content goes in, nothing come out. And of course the content isn’t searchable, so even if you have a snappy success, you can’t build on that win and amplify it into the future.
  • Early research also shows that Snapchat ads are ineffective. A study by Digiday showed that more than 90 percent of Snaphchat users abandons a 10-second ad in the first second
  • nappers love this app for self-expression and connecting with friends — not for following company accounts (less than 1 percent “sometimes” watch branded Snapchat stories). If Snapchat makes its platform more business-friendly, it risks losing its appeal.
  • Some brands are creating buzz by adding “Easter eggs” to the platform. An Easter egg is an inside joke or hidden feature. Here are some interesting Easter egg case studies in a post by Ryan Hoover.
  • If your core demographic is under 30, you probably have to figure it out and maintain a presence even if the business benefits are unclear right now.
Carri Bugbee

Snapchat ramps up UK pitch, but ad buyers remain unconvinced - Digiday - 0 views

digiday.com/...h-ad-buyers-remain-unconvinced

Snap snapchat ads advertising viewability

shared by Carri Bugbee on 22 Mar 19 - No Cached
  • Not even the promise of lower CPMs as a result of less competition was enough to tempt large swaths of advertisers to change their view of the platform last year. But it wasn’t for lack of effort. Snapchat execs pushed the self serve auction model in the U.K. for much of 2018.
  • Snapchat’s impressions are now the cheapest of its peers, according to the ad buyers interviewed for this article.
  • ll told, the ephemeral mobile messaging app had a good year in 2018 thanks in part to the arrival of the Snap Pixel. When it launched last summer, the pixel gave its ad business more clout as agencies could go to advertisers with more accurate data based on how Snapchat’s ads drive direct response clicks to websites. Deeper data on what actions Snapchat’s ads drove meant ad buyers could move away from last click attribution models.
  • ...2 more annotations...
  • Snapchat is optional, not compulsory, on media plans
  • Snapchat is pushing buyers to place more ads inside its show, as evidenced by a charm offensive launched this year to create short-form original shows it can sell around the Discover part of the app.
  • Carri Bugbee on 22 Mar 19
     
    Viewability has long been an issue for advertisers on Snapchat where ads remain easily skippable, contributing to low viewability rates. One paid media director at a media agency said that he has seen viewability rates in the single digits. That may potentially be addressed by a new non-skippable ad format,
Carri Bugbee

Snapchat Receives Poor Grades From Marketers | Digital - AdAge - 0 views

adage.com/...308270

shared by Carri Bugbee on 20 Apr 17 - No Cached
  • Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said.
  • 1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features.
  • Marketers cited increased competition from Instagram, difficulty measuring key performance indicators, poor targeting and a decrease in both user engagement and open rates as reasons why their ROI with Snapchat decreased
  • ...1 more annotation...
  • Those surveyed said they were most interested in advertising on Instagram (64%), followed by Amazon (43%) and then Spotify (40%). About 37% of marketers said they are interested in advertising in Snapchat, which is about the same (35%) as what they said in 2015, according to RBC.
Carri Bugbee

Brands get more Snapchat capabilities with new tool kit | Mobile Marketer - 0 views

www.mobilemarketer.com/...565827

snap snapchat developers kit

shared by Carri Bugbee on 18 Nov 19 - No Cached
  • Snap released a developer tool that lets brands and publishers share web content to its Snapchat image-messaging app. Creative Kit for Web extends functions that previously were only available for mobile apps, giving developers broader distribution within Snapchat and letting them boost web traffic outside the app, per press materials shared with Mobile Marketer.​
  • Creative Kit for Web lets brands add a "Share to Snapchat" button to a mobile or desktop website. Each of those shared Snaps will have a branded sticker or GIF, along with a link to help drive traffic to related content on a website. Desktop visitors to those sites will see a Snapcode that can be scanned with a smartphone camera while using Snapchat to share a web link with friends and followers.
Carri Bugbee

Snapchat makes a bid for your parents, misses the point of Snapchat - The Verge - 0 views

www.theverge.com/...d-audience-parents-shitposting

snapchat snap advertising social media

shared by Carri Bugbee on 04 Apr 18 - No Cached
  • Snapchat as “a camera, where how you feel matters more than how you look,” while painting it as an easy way to take photos of messy babies and put dog ears on grandma.
  • As celebrities abandon ship and convince their followers to do so as well, Snap’s demonstrated interest in a broader, older audience feels more like a survival tactic than a useful promotion of a platform that launched six years ago.
  • It took the company a full five years to release any instructions whatsoever on Snapchat’s convoluted and often maligned user interface; and even then, it was buried deep in its IPO filing last year
Carri Bugbee

A Marketer's Guide To Snapchat & How Brands Can Build Followers Through "Stori... - 0 views

marketingland.com/-snapchat-story-feature-117724

marketer snapchat stories marketing

shared by Carri Bugbee on 31 Jul 15 - No Cached
  • Carri Bugbee on 31 Jul 15
     
    Haven't gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
Carri Bugbee

Snap risks alienating advertisers - 0 views

www.cnbc.com/...ks-alienating-advertisers.html

snap snapchat social+media social media advertising ad agencies

shared by Carri Bugbee on 04 Aug 17 - No Cached
  • advertiser interest in Snapchat is flat to dwindling, as many opt to move toward Instagram
  • Issues with Snap include continued issues over measurement, difficulty in finding content, influencers moving to other platforms and lack of outreach to agencies and brands from Snap
  • Some brands "think Snapchat is dying, and they want their brand associated with a platform that is growing,"
  • ...4 more annotations...
  • a lack of measurement data, disinterest among social media celebrities, confusion about the platform, and general indifference towards advertising agencies — are leading more of their clients to abandon it.
  • Trend Pie's Ricci said. Out of 100,000 "views," he estimated only 1 percent actually saw the ad.
  • "Instagram is built for finding what you don't follow easily, Snapchat isn't. If Snapchat can figure that out, that will help, because why make content people can't find?"
  • When Snap went public, he noticed a rush of influencers asking them to include their Snap accounts as available for advertisers. Since then, many have abandoned their accounts to focus on more lucrative platforms
Carri Bugbee

How Snapchat's Costly Bitstrips Acquisition Could Pay Off - World Wide Web on Mobile Te... - 0 views

www.mobile-tech-today.com/...index.php

emoji emojis Bitmoji Snapchat social+media advertising

shared by Carri Bugbee on 05 Apr 16 - No Cached
  • Bitmojis could add a way to express how users feel when they aren't taking a selfie. Snapchat allows people to place standard emojis on photos and videos, but bitmojis purport to do a better job of showing emotion because there's a face -- albeit a cartoonish one -- attached. Snapchat could even generate revenue here, by charging users for special-edition bitmojis just as Bitstrips has done.
  • The bitmoji also could come into play in Snapchat's text chat feature, which is tucked away behind the image-sharing elements. Snapchat is said to be working on a major overhaul of texting that would bring audio chat and more. It's easy to see bitmojis being a part of that too, giving people a way to communicate visually without having to take photos themselves.
Carri Bugbee

$100M Bitstrips acquisition makes sense now that Snapchat has stickers | TechCrunch - 0 views

techcrunch.com/...snapmoji

Snapchat stickers emoji Bitmoji

shared by Carri Bugbee on 29 Mar 16 - No Cached
  • Snapchat smartly lets you both browse through stickers, or instantly shows you ones related to words you’ve typed in the text compose window. For example, typing “Love you” or “Hungry” brings up all the stickers matching those sentiments, and even highlights the text after you choose a sticker so you can instantly delete or type over the words.
Carri Bugbee

Google building Snapchat-like app from AMP article - 0 views

www.cnbc.com/...like-app-from-amp-article.html

google snapchat social media advertising

shared by Carri Bugbee on 04 Aug 17 - No Cached
  • Stamp is a word play on Google's faster-loading "AMP" articles (the news stories that appear at the top of the page after a Google search), and the "st" in "stories," according to the Journal. The technology could potentially be very attractive to advertisers, thanks to Google's widespread mobile reach through Android and search.
Carri Bugbee

How Teens Really Use Apps | Testmunk Blog - 0 views

blog.testmunk.com/how-teens-really-use-apps

teens apps mobile

shared by Carri Bugbee on 02 Apr 15 - No Cached
  • the majority of teens now consider Facebook the alternate choice. 
  • This speaks to a shift in thinking amongst teens, in that privacy has become a concern. Users still want to be connected, but want to choose their connections more carefully, and compartmentalize their relationships. They want to share their lives, but to target where, what, and sometimes how long something is shown.
  • 78% of our respondents counted among those who accessed their favorite social media application at least three times a day. Regardless of which app selected (and make no mistake, Facebook is included), users log on several times daily
  • ...1 more annotation...
  • Twitter, Snapchat and Instagram see the highest number of logins per day, with 51.9% of Snapchat users reporting 9 or more logins per day. Twitter and Instagram saw similar devotion, with 43% and 45% of users reporting 9 or more logins a day.
Carri Bugbee

Zuckerberg says the future is sharing via 100B messages & 1B Stories/day | TechCrunch - 0 views

techcrunch.com/...close-friendsbook

Facebook messenger messaging messaging apps

shared by Carri Bugbee on 31 Oct 18 - No Cached
  • Zuckerberg says “People share more photos, videos, and links on WhatsApp and Messenger than they do on social networks.” 
  • “Our biggest competitor by far is iMessage. In important countries like the US where the iPhone is strong, Apple bundles iMesssage as the default texting app, and it’s still ahead” Zuckerberg notes.
  • Mark Zuckerberg stressed that sharing is shifting to private chat, where people send 100 billion messages per day on Facebook’s family of apps, and Stories, where he says people share 1 billion of these slideshows per day (though it’s unclear if that includes third-party apps like Snapchat).
  • ...1 more annotation...
  • On Stories, Zuckerberg says Facebook is doing even better. Over 1 billion people use its Stories features across Facebook, Messenger, Instagram, and WhatsApp each day, compared to 186 million daily users on Stories inventor Snapchat as a whole. Stories are where the majority of Facebook sharing growth is happening, and Facebook Stories are gaining momentum after a slow and buggy start.
1 - 20 of 30 Next ›
Showing 20▼ items per page