Skip to main content

Home/ Social Media Training for Marketers/ Group items tagged automation

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

50+ Online SEO Tools for Links, Keywords and Rank Tracking - Marketing Technology - 0 views

www.marketingtechblog.com/seo-tools

seo tools seo keywords rank marketing technology

shared by Carri Bugbee on 05 Apr 16 - No Cached
  • AccuRanker – Automate the process of looking up how your keywords rank on Google and Bing search engines with up-to-the-second updates.
  • BrightEdge SEO is the first SEO platform to deliver proven ROI – enabling marketers to increase revenue from organic search in a measurable and predictable way.
  • Bing Webmaster Tools – improve your site’s performance in search. Get access to free reports, tools and resources.
  • ...1 more annotation...
  • gShift’s SEO software system centralizes your clients’ SEO data (rank, backlinks, social signals, competitive intelligence, Google Analytics and keyword research) and provides automated, scheduled, white-labeled SEO reports leaving more time for your services team to implement the SEO tasks that will improve your clients’ web presence.
Carri Bugbee

The Machines Have Arrived: Ad Buying Going the Way of High Frequency Trading - 1 views

blog.thomvest.com/ad-buying-becoming-hft

machines ad buying automation

shared by Carri Bugbee on 27 Jan 13 - No Cached
  • Carri Bugbee on 27 Jan 13
     
    The programmatic nature of ad buying will erode the position of companies that rely on relationships and human decision making
Carri Bugbee

How "Data In, Data Out" Solves Social Marketing Challenges | Forrester Blogs - 0 views

blogs.forrester.com/...es_social_marketing_challenges

social engagement dashboards publishing dashboards social marketing

shared by Carri Bugbee on 20 Mar 14 - No Cached
  • Percolate first identifies which social topics matter to brands’ audiences, then finds matching assets in those brands’ databases. SocialFlow tracks how many of a brand’s social followers are active throughout the day, then automatically posts the brand’s content at the best possible moment. Brand Networks taps historical sales and weather databases to tell retailers which products will generate the most social interest, based on local forecasts. SimpleFeed helps brands’ affiliates automate content selection — dynamically publishing social posts that have worked for other affiliates in the past.
Carri Bugbee

Four reasons most marketing departments are stuck in 2010 - 0 views

www.businessesgrow.com/...arketing-departments-are-stuck

marketing departments agile marketing teams

shared by Carri Bugbee on 10 Jul 18 - No Cached
  • Why are marketers stuck in 2010? There are four reasons:The crushing pace of technological change — A feeling of helplessness about the pace of change leads to uncertainty about direction, effectiveness, and even personal relevance as a marketing leader. Marketers rely on what they’ve always done because they don’t understand the changing world.
  • Over-reliance on technology and automation — Today, marketing has become a glorified IT department. Marketing decisions are being made by statisticians and data scientists in ways that may increase efficiency – and maybe even sales leads — but drive us away from the heart of our customers.
  • Organizational paralysis — Companies formed departments and teams years ago to work on social media, content, and other initiatives that don’t work like they used to. Becoming “locked-in” to marketing tactics that simply don’t work any longer might be due to outdated agency relationships, organizational resistance, cultural obstinance, lack of skilled leadership, relentless bureaucracy … or some combination of these factors.
  • ...2 more annotations...
  • Tech is changing consumer behavior dramatically — The methods of product discovery, acquisition, and delivery have been revolutionized. Hyper-empowered consumers are less loyal, more informed, and less trusting of companies and brands than any other time in history. But many companies have not reacted to this reality.
  • Competing effectively now and in the future will be less dependent on the classic “Four P’s of marketing” and more aligned with an ability to be nimble and adjust, adjust, adjust. This should be the most urgent priority at every company, but it’s just not happening in most places I encounter in my journeys.
Carri Bugbee

Best Practices for Email Subject Lines | MailChimp - 0 views

mailchimp.com/...ctices-for-email-subject-lines

best practices email marketing subject headers Mailchimp

shared by Carri Bugbee on 16 Aug 18 - No Cached
  • Personalization is shown to increase open rates for most users, and may work well when combined with targeted automations such as birthday deals and post-purchase follow-ups.
  • try to communicate the benefits of your promotions, or call attention to specific deals.
  • Subject line researcher shows you the effectiveness of different keywords. Search for a word or phrase, and we'll compare your terms to all subject lines ever sent through MailChimp. Then we'll list related terms and phrases, and use a 5-star rating system to show you how each one performed.
  • ...1 more annotation...
  • Create multiple versions of your campaign that are identical in every way but the subject line, and we'll send them to randomly selected parts of your list. We'll automatically send the campaign with the best open rate to the remainder of your list, and you'll learn a little about what kind of subject line appeals to your subscribers. Create an A/B Testing Campaign
Carri Bugbee

What are the job responsibilities of marketing technology management? - Chief Marketing... - 0 views

chiefmartec.com/...echnology-job-responsibilities

MarTech marketing technologies marketing automation marketing technology

shared by Carri Bugbee on 13 Mar 19 - No Cached
  • One of the first things that jumps out from the year-over-year data is the consistency of the top five responsibilities. From martech staff and managers up to more senior directors and VPs, these are the core functions that these roles deliver to the organization: Research and recommend new marketing technology products. Operate marketing technology products as an administrator. Train and support marketing staff on using marketing technology products. Integrate marketing technology products with each other. Monitor data quality within marketing technology products.
  • It is disappointing that, for the second year in a row, performing data privacy and compliance reviews and performing security reviews both remained at the bottom of the list of martech responsibilities — and even dropped a few percentage points.
  • enior roles are much more likely — 37% to 42% more likely — to: Pay for marketing technology products from a budget, partially or fully (71%) Negotiate business terms for purchasing marketing technology products (68%) Approve or veto purchase of marketing technology products (68%)
  • ...2 more annotations...
  • The majority of senior martech leaders also own these responsibilities: Architect the overall marketing stack of all marketing technology products (69%) Monitor the performance and other SLAs of marketing technology products (56%) Integrate marketing technology products with non-marketing systems (58%) Perform technical reviews of marketing technology products (56%) Identify and sundown outdated or unused marketing technology products (59%) Identify and consolidate multiple instances of same or similar marketing technology products (56%)
  • Now every marketer is an app developer — even if they don’t know it. Marketers are tailoring marketing technology for their specific workflows and customer experiences, but they’re not explicitly doing “software development” with programming languages like Python or Javascript.
Carri Bugbee

Study Finds That Twitter Still Has a Major Fake News Problem - Adweek - 0 views

www.adweek.com/...-has-a-major-fake-news-problem

shared by Carri Bugbee on 05 Oct 18 - No Cached
  • Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and conspiracies more than a million times every day, according to a report released Thursday by the Knight Foundation.
  • Twitter hasn’t cracked down on many of its fake news amplifiers. Eighty percent of Twitter accounts that were spreading false information during the campaign were still active on the platform, researchers found.
  • The study found that most of the fake and conspiracy tweets on Twitter linked to only about 1o websites, including The Gateway Pundit and Truthfeed. That trend was largely unchanged from 2016. Additionally, about 60 percent of the accounts that shared and amplified fake news were estimated by researchers to have been automated accounts. Those accounts were densely connected, following each other at high rates and retweeting each other frequently, intensifying the impact and reach of each post.
1 - 14 of 14
Showing 20▼ items per page