Beyond Momo: Why brands need to get ready for digital hoaxes | PR Week - 0 views
-
"Whether it was true or not, this story broke and took off because of very legitimate concerns that exist in society about keeping kids safe online," points out Jeff Beringer, global head of digital at Golin. "When something generates this much conversation, media coverage, and responses from people in positions of authority like teachers, school administrators, and law-enforcement officials, brands have to sit up and take it seriously."
