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Baby Boomers (50-69) more likely than the average adult to use a tablet on a weekly basis

haring via smartphones grew by 24% quarter-over-quarter among those aged 55 and older, while tablet (+43%) and smartphone (+22%) sharing by 36-55-year-olds each grew

While 56% of sharing on Facebook was mobile, that figure rose to 71% on Twitter and 77% on Pinterest;

While 64% of all shares occurred on Facebook, its share of shares (excuse the pun) declined by about 4% points from Q1, with Pinterest (+1.3% points to 9%) and Twitter (+0.8% points to 9%) both gaining.

Along with a fully integrated experience, deep linking could help tackle some of the cross-device attribution issues we’ve been facing. Brands can have a full understanding of the customer journey as their search, email, social, wearable and mobile behavior are fully integrated within this new ecosystem.

This new ecosystem can offer intuitive remarketing that goes one step further by targeting the most relevant users who have a higher propensity to purchase.

Right now, the new implementation will only be offered for those searching in the US, in English, using either their browser in iOS or Android or the Google Search App. Twitter promises support for desktop and other languages in the coming months.

Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies

 3. Continuity has become more important than campaigns. There’s a key difference between funding an ad campaign and supporting a social media effort.

4. Companies no longer want to outsource customer relationships.

“Agency employees are stretched thin, and their ideas are too. It’s harder to invest in a brand and do a bang up, non-cookie-cutter job for a client when you have 12 other brands on your time sheet. Moving to the client side allows for more opportunity to really invest in one brand and watch it grow.”

might want to think twice, or even thrice, before making the leap. The new tool is intended to help brands, local business, organizations or public figures create a new Fa

Facebook told me that this is a tool meant for businesses, not individuals. The company doesn’t encourage users to convert their profiles to Pages because content doesn’t move over, only connections.

Here is what converting a page actually means, in terms of user content:Only your profile photo transfers, no other profile photos or intricate profile information carries over.Any uploaded photos, wall posts, comments and likes disappear.Facebook messages disappear.Any applications linked to a Facebook account lose that connection.The username you have on your profile may or may not transfer over. In my case, it didn’t, and now http://www.facebook.com/christina.warren serves up a big fat, not found page, rather than my profile. The kicker? The name has been “used” so I can’t claim it again.The resulting account is known as a Business Account and can only be used to create and manage pages, not to engage in personal contact. This means that even if you do create a brand new Facebook profile (more on that later), you have to consistently switch between the two accounts for different tasks.

Overall, there are much more industries going down than up.

For example, the “TV Channel” category which saw its Organic reach climb from 15 to 20% between July 2013 and May 2014 has 17 pages in the sample and their average fan count is 372k.  So, it’s easy to tell page size is not creating any bias here!

No doubt, the Gallup results are accurate. It just turns out that we are not the individuals we imagine. Our consumer behavior is predictable, including our denial of that behavior.

Do consumers engage brands because they are already customers, or do we become buyers because of the brand exposure on social media? This is research that needs to be conducted.