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Carri Bugbee

Twitter Now Rivals Facebook as Teens' Most Important Social Network - 2 views

www.marketingcharts.com/...important-social-network-28528

facebook teens social network Twitter strategy social media

shared by Carri Bugbee on 10 Apr 13 - No Cached
  • 30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook, per results [pdf] from Piper Jaffray’s 25th Semi-Annual teen research project, which surveyed more than 5,000 teens.
  • the proportion of teens naming Facebook as their most important has dropped 9% points, while those naming Twitter have grown by 3% points. Instagram is also gaining, up 5% points to 17% indicating it as their most important social network.
  • Facebook’s drop is a worrisome sign for the social network, as teens are often used as a leading indicator of future trends. According to data from Experian Hitwise, Facebook’s leading share of US visits to social networking sites and forums has dropped from 63.2% in March 2012 to 58.5% in March 2013.
  • Carri Bugbee on 10 Apr 13
     
    Facebook's drop is a worrisome sign for the social network, as teens are often used as a leading indicator of future trends.
Carri Bugbee

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views

adage.com/...240860

utility marketing brand branding nike fuel band

shared by Carri Bugbee on 18 Apr 13 - No Cached
  • Carri Bugbee on 18 Apr 13
     
    To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Carri Bugbee

Twitter Launches Embeddable Streams of Tweets - 0 views

thenextweb.com/...ive-timelines-tweets-onto-site

twitter timeline website embedded tweets

shared by Carri Bugbee on 07 Sep 12 - No Cached
  • When you browse websites that have embedded a Twitter timeline, you can now interact with it in the same way you do on twitter.com. Expand Tweets to see photos, media, and more. Start a conversation from the Tweet box, follow users that you discover, and reply to, retweet, or favorite Tweets directly from the page.
Carri Bugbee

Messaging Manifesto: Consumers Are Tuning Out the Old-Fashioned Brand Strategy of Blast... - 0 views

www.bulldogreporter.com/...g-out-the-old-fashioned-brand-

advertising personalized personalization strategy brands branding

shared by Carri Bugbee on 28 Jun 15 - No Cached
  • 2,200 consumers worldwide finds that 63 percent of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly. The poll found that the two things brands should do to make advertising more appealing to their audiences are to 1) show ads less often, and 2) make the content personalized and relevant based on consumer behavior across other channels and interactions.
  • 78.6 percent of consumers said they are only likely to engage with a brand using coupons or other offers if those promotions are directly tied to how they have interacted with the brand previously. This can include sending offers via email, mobile or social media after they have visited a brand's website or tailoring communications based on products viewed or purchased. The poll was conducted in the United States, United Kingdom, France, Germany and Australia.
  • Carri Bugbee on 28 Jun 15
     
    3 percent of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly
Carri Bugbee

Few Consumers Trust Social Media Marketing, Internet Ads - 1 views

www.marketingcharts.com/...a-marketing-internet-ads-28061

consumers trust digital media

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
  • Looking solely at US respondents, only 15% trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages from companies or brands.
  • Consumers display far more trust in what Forrester tabs “self-selected digital pull content.”
  • Carri Bugbee on 28 Mar 13
     
    Simply put, consumers are more trusting of content they can find on their own terms, rather than that which is pushed out to them by brands.
Carri Bugbee

Content Marketing The Most Popular Digital Area Slated For A Budget Hike This Year - 0 views

www.marketingcharts.com/...-a-budget-hike-this-year-26817

social+media content marketing marketing

shared by Carri Bugbee on 11 Feb 13 - No Cached
  • That all makes sense given separate results from the same survey indicating that 71% of company marketers plan to increase their digital marketing budgets this year.
  • Content marketing edges SEO (65%) and email marketing for engagement/retention (also 65%) as the most popular digital channel tabbed for a budget increase.
  • Other digital channels and disciplines to get a budget hike this year include social media investment (for engagement/retention – 62%), mobile marketing (for acquisition – 61%), and social media investment (for acquisition – 61%).
Carri Bugbee

Advertisers say Snapchat's unique selling point is that it's the cool, new thing - whic... - 0 views

finance.yahoo.com/...e-selling-point-140807285.html

snapchat brands advertising ads social media media buying

shared by Carri Bugbee on 15 Feb 17 - No Cached
  • Snapchat is at the mercy of competitors like Facebook and Google that can simply copy its products.Advertisers say Snapchat's unique selling point is that it is cool, new, and has created its own advertising "currency."But ad-buyers also need Snapchat to do more to prove its ads actually drive sales if they are going to commit meaningful budgets to the platform.
  • the barrier to entry for new entrants is low, and the switching costs to another platform are also low. Moreover, the majority of our users are 18-34 years old.
  • Users under 25, it says, visit Snapchat more than 20 times and spend more than 30 minutes on the app each day. It may have fewer users than its rivals, but, for now at least, they are highly-engaged
  • ...3 more annotations...
  • Snapchat's focus on "sound-on" video ads has been appealing to its entertainment clients.
  • The behavior on the app is very different as you want to focus more on shorter content, whereas on Instagram, people tend to watch longer videos."
  • Snapchat says its vertical video ads are "as good as television" — and in some ways better — because users can choose to skip ads, swipe up to interact with them, and advertisers can use more granular targeting than TV. But with AdAge reporting in November that the average Snapchat video ad lasts less than three seconds and Snapchat counting a video "view" as soon as the video opens, it remains to be seen whether its ads are more effective than those on TV
Carri Bugbee

Facebook tests Workplace Standard - 0 views

www.cnbc.com/...-tests-workplace-standard.html

slack facebook productivity

shared by Carri Bugbee on 05 Apr 17 - No Cached
  • Workplace is similar to regular Facebook, but instead of connecting with friends and family, its users interact with co-workers. It will be called "Workplace Standard," while the paid version will be called "Workplace Premium." "Not every company wants to go through a full-scale enterprise deployment and not every company is in a position to pay for Workplace," Cross said.
Carri Bugbee

Snapchat adds goal-based bidding for app install ads to rival Facebook - Business Insider - 0 views

www.businessinsider.com/l-ads-to-rival-facebook-2017-4

snapchat app install ads app marketing ad platform

shared by Carri Bugbee on 07 Apr 17 - No Cached
  • Advertisers on Snapchat will now have access to goal-based bidding for app install ads, an industry term that means an advertiser can target Snapchat users who are likely to install its app. Snapchat is targeting its app install ads, which ask users to swipe up on full-screen video ads, using machine-learning technology it developed in-house.
  • Aside from app install ads, Snapchat is also beefing up its ad targeting. For the first time, advertisers can target Snapchat users who have previously interacted with other ads they've previously ran in the app.
  • if an advertiser buys one of Snapchat's more expensive selfie filters (which the company calls Lenses) for a national campaign, now the buyer can later target those same users again with one of Snapchat's full-screen video ads.
  • ...1 more annotation...
  • Snapchat now works with 15 outside partners that help sell its inventory, and in January it struck a deal with Oracle Data Cloud to show ads based on what its users buy in the real world.
  • Carri Bugbee on 07 Apr 17
     
    goal-based bidding for app install ads
Carri Bugbee

Facebook Stops Tracking Daily Likes and Comments | ClickZ - 1 views

www.clickz.com/...-tracking-daily-likes-comments

facebook tracking likes comments insights analytics

shared by Carri Bugbee on 16 Mar 12 - No Cached
  • The people talking metric lumps together the number of people who have liked, commented or shared a brand's post or page, or engaged in some other way. But some advertisers place different values on various forms of interactions - for instance, attributing a higher value to a comment than a like.
  • Without Facebook-reported daily likes and comments, marketers and agencies will need to track them manually. For those tracking larger pages with multiple posts, that could get tedious. Companies like PageLever could benefit from the change.
Carri Bugbee

Majority of Technology Marketers Plan Budget Increases for 2012 | IDG Knowledge Hub - 0 views

idgknowledgehub.com/...plan-budget-increases-for-2012

technology marketers B2B BtoB business-to-business marketing lead generation content marketing social+media tools budget

shared by Carri Bugbee on 02 Jan 12 - No Cached
  • As might be expected in a difficult economy, lead generation topped all digital budget categories with almost 27% followed by display/banner at just under 20% and search at almost 19%.   As to what is driving digital media investments in 2012, audience composition, ROI and measurement capabilities, audience reach, and data targeting were selected by more than three-quarters of the respondents.By a wide margin, click through rate is the most important factor in campaign success with cost-per-engagement and interaction rate almost equal in importance.
  • Content marketing, which includes white papers, case studies, videos, custom websites, video and white papers, is among tech marketers’ top five spending priorities for 2012.  Led by collateral at 71%, followed by webcasts/virtual events at 61%, videos at 59%, research at 55%, and articles/features at 54%, marketers are investing in a wide variety of content marketing or custom programs.  Agencies are much mo
  • s for social media, YouTube and Facebook lead all platforms with LinkedIn, Google+ and Twitter not as popular. Among BtoB respondents, 53% found social extremely/very valuable for finding relevant technology content on the Web, which is double the 2010 figure.  Not surprisingly, 18- to 34-year-olds are most active with social media.  According to all users in the IDG survey, 60% rely most on tech sites, 46% peers or colleagues, and 43% independent tech journalists/bloggers.
  • ...3 more annotations...
  • Approximately two-thirds of the marketers indicate they will outsource one or more projects involving content creation, creative development, ad unit creation and online production/services.
  • Event spending will rise sharply as 70% of respondents plan on increases for 2012 with a significant shift to small/local roundtable programs and virtual events.
  • An amazing 95% of the respondents watch tech videos and three-quarters of them share or post video.  What respondents look for in video varies from one region to another with in-depth product reviews and how-to videos being of most interest.  Most people said they watch on their computers with the majority of viewings after business hours and on weekends.
Carri Bugbee

1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social Network This... - 0 views

www.marketingcharts.com/...social-network-this-year-39411

social network commerce purchase social+media social media advertising

shared by Carri Bugbee on 05 Feb 14 - No Cached
  • The question was fielded among consumers who have accessed a social networking website, asking them how likely they would be to make any type of purchase on such a site in the following 12 months. Overall, 18% of respondents said they would be very likely (9%) or likely (9%) to do so. Interestingly, only 15% were neutral on the subject, with a solid majority unlikely (12%) or very unlikely (55%) to do so.
  • While women appear to be the more active gender on social media, it’s men who are more interested in shopping on the platforms, according to the Javelin survey results. In fact, 23% of male respondents reported being at least likely to make a purchase directly through a social network this year, compared to 14% of female respondents.
Carri Bugbee

The strength of 'weak signals' | McKinsey & Company - 0 views

www.mckinsey.com/...The_strength_of_weak_signals

weak signals

shared by Carri Bugbee on 12 Feb 14 - No Cached
  • Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
  • potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
  • Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
  • ...2 more annotations...
  • Nordstrom began rolling out the test more broadly to capitalize on the site’s appeal to customers as the “world’s largest ‘wish list,’” in the words of one executive.2 2.See Rachel Brown, “Nordstrom touts merchandise with Pinterest,” Women’s Wear Daily, July 2, 2013, wwd.com. The retailer continues to look for more ways to match other customer interactions on Pinterest with its products.
  • listening for weak signals isn’t enough—companies must channel what’s been learned to the appropriate part of the organization so the findings can influence product development and other operational activities.
  • Carri Bugbee on 12 Feb 14
     
    dispersed networks of people who have a deep understanding of the business and act as listening posts.
Carri Bugbee

LinkedIn's publishing platform opens to all users - Tech News and Analysis - 0 views

gigaom.com/...ng-platform-opens-to-all-users

linkedin publishing blogging

shared by Carri Bugbee on 19 Feb 14 - No Cached
  • LinkedIn’s Publisher Platform is the user-facing component to what has become a robust media arm at LinkedIn, largely propelled by its acquisition of news-reading app Pulse, and its content often feeds into daily news aggregator LinkedIn Today.  The platform, which allows users to connect and share content with others, is part of LinkedIn’s strategy to grow the frequency with which users interact on the website. The staged roll-out will provide access for roughly 25,000 users on LinkedIn, with the goal of a global roll-out within a few months.
Carri Bugbee

Why Facebook pages are a bust for brands | PandoDaily - 0 views

pandodaily.com/...ok-pages-are-a-bust-for-brands

facebook pages brands fail

shared by Carri Bugbee on 15 Nov 13 - No Cached
  • Facebook pages, along with other obligatory social strategies, have largely been a bust for meaningful, two-way interactions between brands and consumers.
Carri Bugbee

More Than Half of US Consumers Don't Want to Friend a Brand Online - CMO Today - WSJ - 0 views

blogs.wsj.com/...-want-to-friend-a-brand-online

brands social media social networks marketing

shared by Carri Bugbee on 26 Sep 14 - No Cached
  • 40% of Internet users across the world don’t see any point in “friending” a brand online. In the U.S. and the U.K., that figure rises to 55% and 63%, respectively. In emerging markets, consumers were more open to it.
  • there’s evidence that they want to engage with a brand online so long as they get something out of it. For example, the majority of shoppers in the study said they are open to receiving an ad or promotion from a brand on their mobile device that’s tied to their location.
  • half of respondents in the study said they are interested in brands sharing other users’ brand or product experiences with them and 42% said they want brands to help them make better product choices.
  • ...1 more annotation...
  • ore than half of consumers want to interact with brands to solve service issues and 37% want brands to respond to their comments and feedback, whether positive or negative.
Carri Bugbee

Why your marketing planning process is broken, and what to do about it | McKinsey on Ma... - 1 views

www.mckinseyonmarketingandsales.com/broken-and-what-to-do-about-it

agile marketing strategy

shared by Carri Bugbee on 05 May 15 - No Cached
  • Carri Bugbee on 15 May 15
     
    The planning process is broken, and here's why: As marketing executives look at the factors that affect their business, they fail to clearly distinguish between things they can control ("controllables") and things they can't ("uncontrollables"). The central questions in the planning process must be: (1) How can we maximize the impact of things we can control and reduce the impact of those we cannot? (2) How can we improve the interaction between the two?
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