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Carri Bugbee

Marketing Technology Innovation Thrives In The Intersections - 0 views

marketingland.com/n-thrives-intersections-109504

marketing technology innovation silos marketing disciplines

shared by Carri Bugbee on 05 Jan 15 - No Cached
  • Carri Bugbee on 05 Jan 15
     
    Customers expect resolutions to problems through these channels, and in the process, publicly frame the brand.
Carri Bugbee

Why Marketers Need to Reorganize Around the Most Powerful Behavior Principle of All: Ut... - 1 views

adage.com/...240860

utility marketing brand branding nike fuel band

shared by Carri Bugbee on 18 Apr 13 - No Cached
  • Carri Bugbee on 18 Apr 13
     
    To plan a more complete response to the new world, marketing needs to reorganize around its unifying principle: utility. Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world. That's why Nike Fuel Band wasn't just the innovation of the year; it's the first full-utility footprint. Utility also requires replacing the chain of faith with a chain of actions. We need to plan and monitor how our messaging bounces along the stream of consumer interaction, and through the path of commerce. For example, retargeting extends utility to display advertising, and smartphone point-and-shop apps (e.g. WiO and Shazam) start to fulfill on the commercial potential of interactive TV. Your content needs to let me activate on my terms. Utility also means we need to understand consumer behavior after seeing ads, not just before. The weight of marketing research has been on targeting. Now we need to create the lens for the complete activation spectrum.
Carri Bugbee

Hulu, Billed as Tomorrow's TV, Looks Boxed In Today - 1 views

www.nytimes.com/...s-tv-looks-boxed-in-today.html

socialtv socialmedia TV Hulu

shared by Carri Bugbee on 26 Jul 11 - No Cached
  • Carri Bugbee on 26 Jul 11
     
    Every sitcom. Every drama, documentary, reality show. All of it - everything - Right Here Now. This is the radical potential of the Internet. And this is the implicit promise of Hulu, the innovative Web site that drew the original borders of online television - the TV of tomorrow.
Carri Bugbee

Applying Agile Methodology To Marketing Can Pay Dividends: Survey - 0 views

www.forbes.com/...eting-can-pay-dividends-survey

agile marketing A4M agile

shared by Carri Bugbee on 21 Jan 15 - No Cached
  • In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”
  • 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile.
  • The CMOs we spoke with needed a solution that would help them orient marketing activities around the constant change in the marketplace—a solution that allows them to be more dynamic and flexible in their operations, more productive, and more collaborative and integrated in their work product.
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  • Where confusion or inconsistency sets in is around Agile, the methodology, and the use of it in marketing. Agile helps reinforce a culture of agility by providing structure that drives marketers to be iterative, flexible, customer-centered, and focused on priorities of high-value. Many CMOs are unfamiliar with the Agile Methodology used in software development and its application to marketing. We are seeing adoption grow, but it’s still a new concept in marketing.
  • As CMOs become more and more responsible for growth, they have an unprecedented need for speed and flexibility.
  • Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process.
Carri Bugbee

Relevance And ROI: The Advantages Of Agile For Marketing - 0 views

www.cmo.com/...relevance_and_roi_th.html

agile marketing agile A4M

shared by Carri Bugbee on 21 Jan 15 - No Cached
  • “The days of the big bang campaign are gone. We don’t have time to spend months baking ideas and putting a big bang into market.” Article Highlights: The way we think about and execute marketing is in flux. Agile for Marketing (A4M) empowers organizations to be more responsive to the market.Now is the time to create a new competitive advantage through innovation and responsiveness.
  • CMOs adopting A4M have an unprecedented ability to tackle corporate and market realities with ease, speed, and intelligence. And our research shows that translates into stronger business performance and higher employee satisfaction.
  • agile firms grow revenue 37 percent faster and generate 30 percent higher profits than nonagile organizations.
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  • To help you get the agile advantage, over the next few weeks we’ll share deeper dives into the seven principles of A4M: Flexible and focused Data-driven Iterative and experimental Clear and transparent Collaborative Empowered Customer-centric
Carri Bugbee

10 Significant Things You Likely Didn't Know About Social Media But Should | Fast Compa... - 0 views

www.fastcompany.com/...-about-social-media-but-should

social media Marketing Twitter facebook instagram

shared by Carri Bugbee on 16 Mar 15 - No Cached
  • . Twitter has 6 distinct communication networks The Pew Research Center and the Social Media Research Foundation combined on a report that analyzed thousands of Twitter conversations to come up with six distinct communication networks.
  • 4. You have less than an hour to respond on Twitter Consumers expect a lot from you on Twitter, as recent research by Lithium Technologies confirms. The real-time nature of Twitter has led to incredible expectations. According to Lithium, 53% of users who tweet at a brand expect a response within the hour. The percentage increases to 72% for those with a complaint.
Carri Bugbee

Marketers Will Seize the Customer Experience by 2020, Study Shows | Virtual-Strategy Ma... - 0 views

www.virtual-strategy.com/...er-experience-2020-study-shows

custserv customer experience customer service

shared by Carri Bugbee on 12 Apr 16 - No Cached
  • 86 percent of marketers say they will own the end-to-end customer experience by 2020. To accomplish this, the report found that marketing leaders must have a single view of the customer that allows them to engage in two-way, personalized conversations across technologies, locations, and physical objects.
  • Marketing complexity is growing: More than half of respondents believe the accelerating pace of technological change, mobile lifestyles, and an explosion of potential marketing channels via the Internet of Things (IoT) will change the field the most by 2020. This is driven by the billions of possible interactions these channels will create between a company and its customers.
  • The top marketing channels are those that can be personalized: The top channels to the customer in 2020 will be social media (63% of respondents), the World Wide Web (53%), mobile apps (47%), and mobile web (46%).
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  • Marketing will no longer be just about acquisition: Loyalty and customer acquisition will still be the top two strategic programs for marketing organizations, but by 2020 they are separated from pioneering new and emerging technologies to engage audiences by only 1.6 percent.
  • Innovation will focus on small screens and no screens: Mobile devices and networks (59%), personalization technologies (45%), and IoT (39%) are the three technology-specific trends that will have the biggest impact on marketing organizations by 2020.
  • Raising customer loyalty and better brand perception are the two top benefits (both 53%) marketers aim to realize through a more positive customer experience.
Carri Bugbee

Social Analyst Playbook: Future-proof your social insights | Brandwatch - 0 views

www.brandwatch.com/...view

social analyst insights analytics social media

shared by Carri Bugbee on 16 Aug 18 - No Cached
  • In our three-part series we spoke to leading consumer insights professionals innovating in the social analytics space to get their thoughts on this changing landscape: Ben Donkor takes us through the foundation of the social analyst Bex Carson explains the importance of a solid methodology Dr. Jillian Ney rounds it off by describing social analysis in action and answering business questions
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