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Carri Bugbee

What Brands Post on Social vs. What Consumers Want | Marketing Study - 0 views

  • Consumers say the types of social content they value most from brands are posts about discounts/sales (72% say so) and posts that showcase new products/services (60%). In contrast, marketers say the types of social content they share most are posts that teach something (61% say so) and posts that tell a story (58%).
  • There is a significant disconnect between what marketers post to social media and what consumers want brands to post, according to recent research from Sprout Social. The report was based on data from a survey conducted in April and May 2018 among 1,253 consumers and 2,060 social media marketers.
Carri Bugbee

How to Get Incredible App Installs With Instagram Ads - 0 views

  • Make the most of these remarkable CTRs by decking out your App Store listing. Optimize for the App Store by writing a winning description, listing key features, including app screen shots, etc.
  • Instagram user demographics show them to be young millennials, with over half of users between the ages of 18-29.
  • In a study using over 400 global campaigns, ad recall was 2.8x higher on Instagram sponsored posts than other online advertising mediums. Snail Games saw a 339% lift in app installs using Instagram ad videos (as well as 5x higher in-app purchase rates).
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  • Poshmark saw a 37% increase in app installs, along with a 28% reduction in ad costs. Target launched a campaign to drive installs of their mobile Cartwheel app, resulting in an uptick of downloads and 43% savings per install on new users.
  • Instagram users do not want to know that they are being advertised to. Instead, be subtle and charming with your ads, fitting in with the context your users expect. 
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    20% Text Rule. Facebook dictates that ads (both on Facebook and Instagram) have less than 20% of the image ad's pixels dedicated to text.
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