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Carri Bugbee

Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook - 0 views

www.insidefacebook.com/...ased-organic-reach-on-facebook

facebook page organic reach social media social+media marketing

shared by Carri Bugbee on 31 Dec 13 - No Cached
  • many marketers and Facebook page admins are reporting that they’re seeing an extreme drop in organic reach — as much as 44 percent in some cases — and it has been going on for months.
  • Komfo, a social marketing firm, studied fan penetration among 5,000 Facebook pages of various sizes from August through November with the following findings: 42% decrease in fan penetration 31% increase in viral amplification 28% increase in clickthrough rate (CTR)
  • In a study of 689 posts of 21 large brand pages found that in the week of Facebook’s announcement, organic reach dipped an average of 44 percent. Tobin pointed out that the previously accepted reach percentage of 16 percent can now be as low as 3 percent.
  • ...1 more annotation...
  • With brands investing over $6 billion with Facebook, it seems unlikely to me that this algorithm change was designed to intentionally punish content produced by brands. It would be unwise to do that, because the appeal of Facebook to brands is the mix of organic and paid exposure.
Carri Bugbee

Brands on Facebook: Advertising Is Optional | Digital - Advertising Age - 2 views

adage.com/...234816

social+media facebook ads advertisement GNC M marketing

shared by Carri Bugbee on 19 May 12 - No Cached
  • CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
  • A ComScore report last July said 32% of P&G's internet display impressions were "socially published," most of which occurred on Facebook.
  • Facebook ads need a clear message, a promotion or call to action to be effective. "Delivering traditional brand-building or product messaging simply doesn't work. At all," he wrote in an email.
  • Carri Bugbee on 19 May 12
     
    CMO Jeff Hennion said it's more cost-effective to drive people there via email, direct mail, or even TV ads that show a link to the Facebook fan page.
Carri Bugbee

5 New Ways to Improve Your Facebook EdgeRank - 0 views

mashable.com/...improve-facebook-edgerank

edgerank Facebook page management pages

shared by Carri Bugbee on 04 Sep 12 - No Cached
  • The Facebook news feed algorithm appears to be calculated both per fan and per type of post. That means a person might see Coca-Cola’s photo posts, but not the company’s link posts. There are six post types: a text-only status update, a photo, a link, a video, a platform post, and a question. The first four are the most commonly used.
  • After some research, its clear that a Facebook page gets more fan engagement from photos than links, statuses, or videos. In fact, photos get as much as twenty times more engagement.
  • My experiments show that you can get a good amount of clicks on links above photos.
  • ...2 more annotations...
  • Can you front-load engagement to convince the news feed algorithm to show the post to a larger audience? It’s hard to say how much impact doing this would have, but here’s how you do it:
  • The new post-targeting feature, still being rolled out to all Facebook pages, allows you to segment your fans by criteria previously only available to advertisers. This includes age, gender, interested in (likes), relationship status, all education information, workplace, plus the old options like language, country, state, and city.
Carri Bugbee

Twitter Makes Its Case To Be A Major Video Player At VidCon - 0 views

marketingland.com/-video-player-at-vidcon-136411

Twitter video videographers Vine

shared by Carri Bugbee on 31 Jul 15 - No Cached
  • Twitter has now introduced consumer video uploading, purchased video analytics provider/influencer broker Niche, launched live streaming app Periscope and rolled out auto-play video.
  • Twitter’s mobile focus means that more than 90% of video views on the network come from mobile devices. For another, he said, Twitter is a superior place for the interaction between creators and their fans.
  • Niche is another Twitter-owned avenue that can help creators make money. Niche acts as an intermediary between video producers and brands, and Singh said Niche has doubled the amount it’s paying creators since Twitter acquired the company in February. (A Twitter spokesperson clarified that the average deal is now double the previous total.)
  • Carri Bugbee on 31 Jul 15
     
    best place for video creators to connect with fans and that Twitter is committed to providing more avenues to make money
Carri Bugbee

SMM - 10 Biggest Facebook Marketing Mistakes of 2011 - Bruce Clay - 3 views

www.bruceclay.com/...ook-marketing-mistakes-of-2011

social+media facebook marketing mistakes advertising

shared by Carri Bugbee on 13 Jan 12 - No Cached
  • 1. Overestimating the Importance of Facebook Pages
  • 2. Caring Only About Numbers of Fans
  • 3. Thinking You’ll Get Enough Fans from Your Email Lis
Carri Bugbee

Official Webtrends Company Blog - Engage 2011: How to Increase Your Facebook Fan Base-M... - 0 views

blogs.webtrends.com/...gagement-with-likes-and-shares

shared by Carri Bugbee on 05 Apr 11 - No Cached
    • Carri Bugbee
      Carri Bugbee on 05 Apr 11
       
      Read this later for class!
Carri Bugbee

The True Evolution of Facebook Organic Reach Between 2013 and 2014 - 0 views

www.agorapulse.com/...nic-reach-by-industry-may-2014

facebook organic reach pages analytics

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Reach is not public data, and very few people (likely less than 20 companies across the globe) have the ability to access a significant number of pages’ reach metrics. So most (if not all) of what you’ve read on the subject is probably irrelevant, or greatly exaggerated.
  • Among the 142 industries (Facebook page categories) we have in the sample, only 18 are up or steady. But among the 124 categories seeing their organic reach going down, there are still a lot of them reaching more than 15 or 20% of their fans organically for each post.
  • We focused on the Organic Reach metric for posts (the only one that cannot include paid reach) of over 6,000 pages. We then averaged Organic reach by industry and compared the results between the two periods (July 2013 & May 2014)
  • ...2 more annotations...
  • Overall, there are much more industries going down than up.
  • For example, the “TV Channel” category which saw its Organic reach climb from 15 to 20% between July 2013 and May 2014 has 17 pages in the sample and their average fan count is 372k.  So, it’s easy to tell page size is not creating any bias here!
Carri Bugbee

Infographic: New Study Suggests Brands Treat Consumers as Fans, Not Age Groups | Adweek - 0 views

www.adweek.com/...-friends-not-age-groups-167492

brands demographics

shared by Carri Bugbee on 18 Nov 15 - No Cached
  • Marketing in 2015 is about treating your audience as fans, not customers. We found that 63 percent of people wish brands treated them like a friend instead of a consumer, so it's important to understand the attitudinal and behavioral nuances of groups in order to do that well, and connect in a more intimate way."
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