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Carri Bugbee

15 Tips from Brand Pros on Setting Up Social Media Command Centers - PRNewser - 0 views

  • .Designate staff and agency roles: “Make sure everyone essential is there and that each person has a clear set of responsibilities”,
  • 5.Streamline necessary approvals: Obtain pre-approvals where needed from legal. Capital One even had a lawyer on call to ensure their ability to react fast.
  • 6.Rehearse the process: The command center team needs to practice “to see who makes the final calls and pushes the buttons”, said McLean. MasterCard does “mock examples first so we’re ready for prime time”, Cohen reported.
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  • 8.Focus on visuals: They all prioritize images and have designers on hand to create infographics. They gave examples, such as Coca-Cola’s Royal Baby announcement, and MasterCard’s Grammy Awards infographics. (image)
Carri Bugbee

10 Significant Things You Likely Didn't Know About Social Media But Should | Fast Compa... - 0 views

  • . Twitter has 6 distinct communication networks The Pew Research Center and the Social Media Research Foundation combined on a report that analyzed thousands of Twitter conversations to come up with six distinct communication networks.
  • 4. You have less than an hour to respond on Twitter Consumers expect a lot from you on Twitter, as recent research by Lithium Technologies confirms. The real-time nature of Twitter has led to incredible expectations. According to Lithium, 53% of users who tweet at a brand expect a response within the hour. The percentage increases to 72% for those with a complaint.
Carri Bugbee

How do you stop fake news? In Germany, with a law. - The Washington Post - 0 views

  • “We work very hard to remove illegal content from our platform and are determined to work with others to solve this problem,” the company said in a statement. “As experts have pointed out, this legislation would force private companies rather than the courts to become the judges of what is illegal in Germany.”
  • Germany officially unveiled a landmark social-media bill Wednesday that could quickly turn this nation into a test case in the effort to combat the spread of fake news and hate speech in the West.
  • The highly anticipated draft bill is also highly contentious, with critics denouncing it as a curb on free speech. If passed, as now appears likely, the measure would compel large outlets such as Facebook and Twitter to rapidly remove fake news that incites hate, as well as other “criminal” content, or face fines as high as 50 million euros ($53 million). Chancellor Angela Merkel’s cabinet agreed on the draft bill Wednesday, giving it a high chance of approval in the German Parliament before national elections in September. In effect, the move is Germany’s response to a barrage of fake news during last year’s elections in the United States, with officials seeking to prevent a similar onslaught here.
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  • “The providers of social networks are responsible when their platforms are misused to spread hate crime or illegal false news,” German Justice Minister Heiko Maas said in a statement. The proposed law would apply only within German borders. But Maas said Wednesday he would press for similar measures across the European Union. A number of European countries have also sought to counter the fake-news scourge. The Czech Republic recently inaugurated a special unit charged with denouncing false reports. Should the German measure become law, however, experts say it would amount to the boldest step yet by a major Western nation to control social-media content. Depending on how obviously false or illegal a post is, companies would have as little as 24 hours to remove it.
  • In addition to fake news and hate speech, the draft bill would target posts seen as inciting terrorism or spreading child pornography. Officials have cited a surge of hate speech across the Internet as a major factor behind the rise of far-right violence in Germany, including arson attacks at refugee centers and assaults on police officers.
  • One of the companies most affected by the bill is Facebook, which has sought to sidestep such laws by taking voluntary measures to curb the spread of fake news. The company echoed concerns that the bill would wrongly foist upon corporations a level of decision-making on the legality of content that should instead reside with German courts.
  • Rather than setting a new standard, officials also say they are simply forcing social-media outlets to comply with existing laws governing hate speech and incitement in Germany. Incitement and defamation laws here are far broader than in the United States; for instance, laws on the books forbid defaming German leaders and make denial of the Holocaust a crime.
Carri Bugbee

Facebook Wants To Teach You How To Spot Fake News On Facebook - BuzzFeed News - 0 views

  • people in 14 countries will begin seeing a link to a “Tips for spotting false news” guide at the top of their News Feed. Clicking it brings users to a section offering 10 tips as well access to related resources in the Facebook Help Center. Facebook is also collaborating with news and media literacy organizations in several of countries to produce additional resources.
  • “Improving news literacy is a global priority, and we need to do our part to help people understand how to make decisions about which sources to trust,” Adam Mosseri, Facebook’s VP of News Feed, wrote in a blog post about the initiative. “False news runs counter to our mission to connect people with the stories they find meaningful. We will continue working on this, and we know we have more work to do.”
  • It’s working with third-party fact checking organizations to flag false content in the News Feed, the company recently announced the Facebook Journalism Project to work with news organizations on products and business models, and it’s one of the funders of the new News Integrity Initiative, a $14 million project “focused on helping people make informed judgments about the news they read and share online.”
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    Starting tomorrow, people in 14 countries will begin seeing a link to a "Tips for spotting false news" guide at the top of their News Feed.
Carri Bugbee

Put Cloud CRM to Work | PCWorld Business Center - 0 views

  • "Four out of five U.S. adults are involved in a social network," Band adds. The result: Businesses are increasingly trying to follow their customers' social networking updates. It's a logical extension of CRM, which is designed to help businesses broaden their understanding of customers' interests, needs, and concerns. Many business relationships today begin on the Internet, as customers increasingly find businesses from Google searches, Facebook fan pages, and Website visits, adds Brent Leary, a CRM and small-business technology analyst. So it makes perfect sense to track and build those relationships using cloud CRM services, especially if they offer social network monitoring.
  • • Highrise is a cloud CRM system that many small businesses like. Along with its CRM features, the system provides various third-party customer service applications, such as MailChimp, an e-mail marketing campaign service. Highrise offers a free plan for two users with up to 250 contacts. Beyond that ceiling, monthly plans start at $24 for up to six users.
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    Put Cloud CRM to Work
Carri Bugbee

Teens, Social Media & Technology Overview 2015 | Pew Research Center - 0 views

  • 24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones.
  • African-American and Hispanic youth report more frequent internet use than white teens. Among African-American teens, 34% report going online “almost constantly” as do 32% of Hispanic teens, while 19% of white teens go online that often.
  • 71% of teens use more than one social network site
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  • Middle and upper income teens lean toward Instagram and Snapchat
  • Teenage girls use social media sites and platforms — particularly visually-oriented ones — for sharing more than their male counterparts do.
Carri Bugbee

Applying Agile Methodology To Marketing Can Pay Dividends: Survey - 0 views

  • In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”
  • 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile.
  • The CMOs we spoke with needed a solution that would help them orient marketing activities around the constant change in the marketplace—a solution that allows them to be more dynamic and flexible in their operations, more productive, and more collaborative and integrated in their work product.
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  • Where confusion or inconsistency sets in is around Agile, the methodology, and the use of it in marketing. Agile helps reinforce a culture of agility by providing structure that drives marketers to be iterative, flexible, customer-centered, and focused on priorities of high-value. Many CMOs are unfamiliar with the Agile Methodology used in software development and its application to marketing. We are seeing adoption grow, but it’s still a new concept in marketing.
  • As CMOs become more and more responsible for growth, they have an unprecedented need for speed and flexibility.
  • Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process.
Carri Bugbee

Facebook edges into Foursquare territory with place tips on iOS | Macworld - 0 views

  • Facebook will round up your friends’ posts and photos from a particular place, like Manhattan’s famed Dominique Ansel Bakery, so you can see what they liked (the cronut, obviously) and what they didn’t. Place tips will also include information from the business page, like hours of operation, events, and menu details.
  • To determine your location, the app will use Wi-Fi, cell networks, GPS, and Bluetooth beacons placed at particular locations (a limited number in New York City so far).
  • But place tips will make better use of Facebook’s data, putting information front and center rather than making you comb through search results. The network’s rollout of Bluetooth beacons is a move to watch. Apple has been distributing iBeacons since the launch of iOS 7 in 2013, and we’ve seen some interesting uses of the technology, but it hasn’t yet gone mainstream. With Facebook now on board with beacons, we might see businesses adopt them at a much quicker pace. After all, few marketing moves make businesses happier than highly targeted, location-based, actionable ads.
Carri Bugbee

Why Denny's Sounds Like a Chill Teenager on Social Media - 0 views

  • "It's really all been rooted in [Denny’s] positioning as America's diner,” says Kevin Purcer, Erwin Penland’s director of digital strategy. "It's about… the little conversations that might not mean a lot at the surface level that you might have in a Denny’s booth with your friends and family. But, when you look back at your life, those might be the moments you enjoy the most."
  • “I think it's a voice… that's unique, slightly off-center, but very, very welcoming,” says Denny’s CMO John Dillon. “The kind of person you can literally sit down next to at a diner and have a conversation with."
  • "Nothing can substitute [team members’] intuitive knowledge of that audience and what people will and won’t respond to," says Purcer. “So, we have a lot of reliance on them as a front line, so to speak.”
Carri Bugbee

Emojineering Part 1: Machine Learning for Emoji Trends - Instagram Engineering - 0 views

  • It is a rare privilege to observe the rise of a new language. Instagram has always supported emoji, but they did not see wide adoption until the introduction of the emoji keyboard on iOS (October 2011) and on most Android platforms (July 2013). The graph below shows the percentage of text (comments and captions) containing emoji characters graphed over time
  • In the month following the introduction of the iOS emoji keyboard, 10% of text on Instagram contained emoji.
  • Usage continued to grow and in March of this year, nearly half of text contained emoji
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  • Having learned a good representation for emoji, we can begin to ask questions about similarity. Namely, for a given emoji, what English words are semantically similar? For each emoji, we compute the “angle” (equivalently the cosine similarity) between it and other words. Words with a small angle are said to be similar and provide a natural, English-language translation for that emoji.
  • Using our algorithm, we find that many of our popular emoji have meanings in-line with early internet slang:
  • It seems that the most popular emoji have similar semantics to words like “lol/hehe” (
  • Many clusters emerge: food emoji on the left, opposite the work emoji in the top right. Shoes (bottom right) are associated closely to handbags while bathing suits are closer to the water and marine animals (top left). Alcoholic drinks (bottom left) cluster together with bowling. Towards the center, we see a large clustering of facial expressions bordered by sadness, shock, laughter, happiness and coolness. As we travel downwards, we can see happy, love leading all the way the family and wedding emoji.
  • On Instagram, emoji are becoming a valid and near-universal method of expression in all languages. Emoji usage is shifting the people’s vocabulary on Instagram and becoming an important means of expression: their use is anti-correlated with internet slang like “lol” and “xoxo.”
Carri Bugbee

Why the News Feed is Becoming Less Important for Facebook Pages - 0 views

  • as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.
  • Facebook Page is becoming more like a website for your business — a destination people will come to when they want information, or even make a purchase or booking, as well as a place to engage with great content.
  • Facebook has made it easier for people to recommend your business by bringing Recommendations to your Page. As shared by Facebook: People will now be able to post a Recommendation for your business including text, photos and tags directly on your Page. And Recommendations will also help you reach people while they’re searching for or talking about your business.
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  • Actions A suite of action buttons are now featured prominently near the top of Pages. These buttons enable people to take actions like book an appointment for a haircut, order a pizza, send a message or write a Recommendation.
  • More visibility for stories Since launching stories in 2017, Facebook has been experimenting with ways to make it easier for people to engage with your story and with this update, people can view your business story by tapping on the Page profile photo.
  • Events ticket sales 700 million people use Facebook Events each month and now businesses will be able to sell tickets directly through Facebook Pages. Facebook is also creating event-specific ads to help with promotion and marketing.
Carri Bugbee

Boeing is doing crisis management all wrong - here's what a company needs to do to rest... - 0 views

  • A crisis creates a vacuum, an informational void that gets filled one way or another. The longer a company or other organization at the center of the crisis waits to communicate, the more likely that void will be filled by critics.
  • in the two days after the Ethiopian Air crash, Boeing made crisis communications missteps that may have a long-term effect on its reputation and credibility.
  • Silence is passive and suggests that an organization is neither in control nor trying to take control of a situation. Silence allows others to frame the issues and control the narrative.
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  • Boeing has found itself playing defense to a storyline that suggests the company was more interested in profits than people in the rush to produce an aircraft that accounts for about a third of its revenue.
  • According to crisis communications scholar Timothy Coombs, corporate openness is defined by a company’s availability to the media, willingness to disclose information and honesty. Boeing failed in all three regards. And the few statements it has issued are chock-full of platitudes – such as “safety is a core value” – and lack meaningful information
  • . The best way to demonstrate its commitment to safety is not with platitudes but concrete actions that reveal openness and accountability. Research has shown that transparency and honesty are key to effective communication in a crisis.
Carri Bugbee

The evolution of ethics, revisited | USC Annenberg School for Communication and Journalism - 0 views

  • more than 90% of PR executives believe that the distribution of fake news and the purposeful distortion of truth are the biggest ethical threats we face in the future. Defense of malicious behavior and lack of corporate transparency were cited by over 80% of the respondents.
  • Today, earned media – pitching and placing stories through work with journalists and influencers — remains the dominant source (50%) of revenue for PR agencies. It’s predicted to drop to 37% over the next 5 years, with shared (23%), owned (23%) and paid media (17%) picking up the difference.
  • nearly two-thirds (64%) of PR professionals think that in five years the average person won’t be able to distinguish whether the information they consume comes from paid, earned, shared or owned sources.
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  • respondents overall predicted business will become more ethical over the next 5 years. When asked specifically about the PR industry, 9 of 10 predict the profession will be the same or more ethical. This is important because three out of four students tell us that ethics play a very or extremely important role in their choice of PR as a career.
  • Three-fourths of professionals told us their agency or department has a code of ethics. While 92% also think the PR industry needs its own generally accepted code of ethics, only 59% believe that a dedicated organization should play the role of ethics enforcer.
Carri Bugbee

Teens are ditching Facebook, study confirms - 0 views

  • A new study has confirmed what we've long expected:Facebook is no longer the most popular social media site among teens ages 13 to 17. The Pew Research Center revealed on Thursday that only 51% of US teens use Facebook. That's a 20% drop since 2015, the last time the firm surveyed teens' social media habits. Now, YouTube is the most popular platform among teens, about 85% say they use it. Not surprisingly, teens are also active on Instagram (72%) and Snapchat (69%). Meanwhile, Twitter followed at 32%, and Tumblr's popularity (14%) remained the same since the 2015 survey.
  • The survey discovered lower-income teens "are more likely to gravitate toward Facebook than those from higher-income households." The Pew study also found smartphone growth among teens has jumped significantly since 2015 - 95% of teens say they own one, compared to 75% in 2015.
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    only 51% of US teens use Facebook. That's a 20% drop since 2015
Carri Bugbee

How Twitter Users Compare to the General Public | Pew Research Center - 0 views

  • Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.
  • The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.
  • Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics.
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  • The median age of adult U.S. Twitter users is 40, while the median U.S. adult is 47 years old.
  • Although less pronounced than these differences in age, Twitter users also tend to have higher levels of household income and educational attainment relative to the general adult population. Some 42% of adult Twitter users have at least a bachelor’s degree – 11 percentage points higher than the overall share of the public with this level of education (31%). Similarly, the number of adult Twitter users reporting a household income above $75,000 is 9 points greater than the same figure in the general population: 41% vs. 32%. But the gender and racial or ethnic makeup of Twitter users is largely similar to the adult population as a whole.
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