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Scrumban was designed for more mature agile teams, those working in an unpredictable environment where plans and requirements constantly shift, and/or teams who are supporting existing products rather than creating new ones.

In a nutshell, Scrumban is driven by events and demand rather than a pre-established schedule. It focuses on minimal planning, providing just enough of a backlog to give the team enough important work to do next.

Scrumban also ignores the focus on egalitarian, cross-functional teams that Scrum emphasizes. Instead, it embraces specialized roles within the team (a more realistic way to handle marketing skill sets).

"The thing I've tried to do with any client opening up its customer service channels -- you have to have a crisis communications plan mixed with a customer service plan," he said.  "You have to anticipate what will happen. ... Companies that dive in without a plan of attack for those situations are finding it difficult."

"You have to have a lawyer on staff who can be on call and help your social media team craft communications in crisis situations," he said. "When you have a big publicity problem, you have your legal team working hand-in-hand with PR. Why wouldn't you do the same thing in the social media world?"

"Any industry that's heavily regulated will always have a layer of legal and compliance teams that have to be trained, and have to buy in," he said. "It can be done with the right legal team. But if you have a team that constantly says ‘no,’ it'll never work."

For now, the deals will be limited to a percentage off and will only be good in store -- Target is hoping Cartwheel will serve as a traffic driver. That also allows the marketer to offer a variety of deals for groceries, which are only available in store.

part of the retailer's new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline "A whole new spin on saving,

faintly similar to Facebook's early commerce foray, Beacon, where users automatically shared their purchases on Facebook.

Quuu is a simple platform to help put your content curation on autopilot, working seamlessly with Buffer to bring you the most relevant content.

use Narrow to build a targeted Twitter following. Just enter your keywords and targeted hashtags, and Narrow will identify a relevant audience for you to start building your following.

Cyfe is an all-in-one marketing dashboard of sorts that helps you zero in on what’s working and what isn’t. It’s a great analytical tool for social media management that lets you pulled detailed reports on Google Analytics, AdWords campaigns, SEO, competitive searches and even brand mentions on the web. It’s a real-time tracking tool to help you monitor and manage your KPIs.

Why are marketers stuck in 2010? There are four reasons:The crushing pace of technological change — A feeling of helplessness about the pace of change leads to uncertainty about direction, effectiveness, and even personal relevance as a marketing leader. Marketers rely on what they’ve always done because they don’t understand the changing world.

Over-reliance on technology and automation — Today, marketing has become a glorified IT department. Marketing decisions are being made by statisticians and data scientists in ways that may increase efficiency – and maybe even sales leads — but drive us away from the heart of our customers.

Organizational paralysis — Companies formed departments and teams years ago to work on social media, content, and other initiatives that don’t work like they used to. Becoming “locked-in” to marketing tactics that simply don’t work any longer might be due to outdated agency relationships, organizational resistance, cultural obstinance, lack of skilled leadership, relentless bureaucracy … or some combination of these factors.

Some of these were gaffes by clients, others were campaigns by PR and marketing teams that didn’t turn out as planned. The good news is, all these blunders left messes that somebody had to clean up, guaranteeing full employment for crisis response teams.

Fully 65 percent of organizations pile social media on top of other responsibilities, while only 27 percent focus exclusively on the emerging platforms. Sixty-nine percent are dissatisfied or only "somewhat satisfied" with how they measure their social media effort. Only 31 percent are "satisfied" or "very satisfied."

Just 13 percent of communicators agreed that their organization was "an advanced, well-run machine," while 64 percent said they use social media regularly, but have more to learn and accomplish. Another 23 percent outed themselves as "newbies."

Google +1s are more highly correlated with search rankings than any other social factor, including Facebook likes/shares and Tweets.

“We have a lot of our clients whose titles are actually changing from SEO Manager to Content Strategist,” Dotterer said. “Search engine optimization sounds like you’re doing something to the engines themselves, but what you’re really doing is optimizing online content. You optimize it by changing the content you’ve already created to better fit the voice of the consumer. You also optimize by finding the gaps in the content so we can create more.”

The importance of content creation has encouraged more companies to get their SEO, social and creative teams more involved in content strategy,

.Designate staff and agency roles: “Make sure everyone essential is there and that each person has a clear set of responsibilities”,

5.Streamline necessary approvals: Obtain pre-approvals where needed from legal. Capital One even had a lawyer on call to ensure their ability to react fast.

6.Rehearse the process: The command center team needs to practice “to see who makes the final calls and pushes the buttons”, said McLean. MasterCard does “mock examples first so we’re ready for prime time”, Cohen reported.

Most of your content is getting lost in the shuffle. Recycle it! Let the customer’s social activity tell you what they prefer. Engagement in social is good, but not if that’s all you get. Some top brands have made the transition to acting like publishers with dedicated internal and external teams cranking out content.

Top tactics used by savvy publishing brands are: Storytelling – high quality engaging content on an going basis Infographic Creation – relevant lists and how to’s Visual Content Marketing – compelling visuals eBook Creation – great for lead generation eMailer Personalization – targeting with relevance and being the information / education source Content Curation within an Industry – keep people coming to you because you find what’s hot and important to your customers, making it easy for them to keep current Webinars / Pod Casts / Google Hangouts – establishes authority Slide Share Presos – extends your corporate social graph and thought leadership Case Studies – SEO value and high share currency Videos to Motion Infographics – video is growing

Brands have a need for smart content routing and unique displays which enable them to maximize customer engagement and experience at every touch point, increasing site participation, and garnering higher social share just begs to get fracked.

Product update emails are one example where content and product teams must harmonize for a successful outcome

Product updates should be written for your true fans. That’s not to say that others won’t find them interesting, but information about a product isn’t a lead-gen tool or a sales tactic – it’s fuel for an already burning fire.

"It's really all been rooted in [Denny’s] positioning as America's diner,” says Kevin Purcer, Erwin Penland’s director of digital strategy. "It's about… the little conversations that might not mean a lot at the surface level that you might have in a Denny’s booth with your friends and family. But, when you look back at your life, those might be the moments you enjoy the most."

“I think it's a voice… that's unique, slightly off-center, but very, very welcoming,” says Denny’s CMO John Dillon. “The kind of person you can literally sit down next to at a diner and have a conversation with."

"Nothing can substitute [team members’] intuitive knowledge of that audience and what people will and won’t respond to," says Purcer. “So, we have a lot of reliance on them as a front line, so to speak.”

To achieve the marketing goals you need to drive qualified traffic to your website and convert that traffic into leads. From there the sales team can pick up and convert leads into clients. This means creating and distributing content and content offers to a relevant audience. It also means content should be mapped on the buyer’s journey which is structured in: awareness, consideration and decision stages.Here are the basic things you need to do: