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Carri Bugbee

Facebook Launches Atlas Ad Platform for Web, Mobile, Apps | Re/code - 0 views

  • Facebook is reintroducing Atlas, the underused platform it bought from Microsoft last year.
  • it will allow them to buy ads on non-Facebook websites and apps, using Facebook targeting data
  • these ads aren’t “Facebook ads.” But it is also playing up the notion that the ads marketers buy via Atlas will be more effective than other big ad platforms, because they use Facebook’s data.
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  • Facebook has been quite open about the fact that it is targeting Google’s DoubleClick display ad business with this move
Carri Bugbee

Closing the Social Loop Through Content Marketing - 0 views

  • Most of your content is getting lost in the shuffle. Recycle it! Let the customer’s social activity tell you what they prefer. Engagement in social is good, but not if that’s all you get. Some top brands have made the transition to acting like publishers with dedicated internal and external teams cranking out content.
  • Top tactics used by savvy publishing brands are: Storytelling – high quality engaging content on an going basis Infographic Creation – relevant lists and how to’s Visual Content Marketing – compelling visuals eBook Creation – great for lead generation eMailer Personalization – targeting with relevance and being the information / education source Content Curation within an Industry – keep people coming to you because you find what’s hot and important to your customers, making it easy for them to keep current Webinars / Pod Casts / Google Hangouts – establishes authority Slide Share Presos – extends your corporate social graph and thought leadership Case Studies – SEO value and high share currency Videos to Motion Infographics – video is growing
  • Brands have a need for smart content routing and unique displays which enable them to maximize customer engagement and experience at every touch point, increasing site participation, and garnering higher social share just begs to get fracked.
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  • Brands must embrace customer driven publishing techniques to scale their own engagement and utilize intelligence to drive higher call to action responses. There are several examples of content recommendation and discovery platforms. You may have seen them on bottom or right sides of sites, labeled “Sponsored”, “Content Found for You”, or “You Might Also Like”.
  • Companies like Outbrian, Taboola and Zemanta all provide content fracking techniques over some of the biggest publishing networks. Here is a list of the top platforms, ranked by market share (based on LeadLedger analysis). OutBrain Taboola NRelate Zemanta Disqus Scribol ShareThrough
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    How to Frack Your Content Marketing and Close The Social Loop
Carri Bugbee

Facebook Feed Change Punishes Pages For Posting Crappy Memes | TechCrunch - 0 views

  • The most important thing for Pages to know about the change is that posting Lolcats-style memes with overlaid text on images might not be the best strategy going forward. I asked whether Facebook’s machine learning algorithm will be able to identify these kind of posts and demote them, and it seems that the answer is ‘yes’.
Carri Bugbee

Social Media Site Usage 2014 | Pew Research Center's Internet & American Life Project - 0 views

  • For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
Carri Bugbee

Dunkin' Donuts' winning mobile triple play: Geofencing, behavioral targeting and coupon... - 0 views

  • Using YP’s capabilities, Dunkin’ Donuts was able to, through the use of geofencing, deliver ads to mobile users who were nearby a competitive coffee shop or c-store or a Dunkin’ Donuts.
  • The campaign also identified mobile users who had visited a competitive coffee shop or c-store in the past 30 days.
  • Once users clicked on the banner ad, they had the opportunity to take that coupon and walk into a Dunkin’ Donuts and redeem the coupon. Or, they could save the coupon to their phone to redeem at a later date.
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  • YP uses real-time bidding technology to build its behavioral profiles, looking at billions of impressions that come through mobile to identify anonymous Android and Apple device IDs. Then it logs where else it sees that ID, using GPS, Wi-Fi and IP data to determine the location of the ID.
Carri Bugbee

Web Sites - The Website Experience Consumers Value Most [Infographic] : MarketingProfs ... - 0 views

  • Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
  • 59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site. 37% say they will leave and buy a product from a competitor if a website is slow, and 26% say they might/are not sure.
Carri Bugbee

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spends in Nex... - 0 views

  • using marketing analytics remains a distinct challenge for companies—beyond the production of these sophisticated data."
  • Mobile advertising currently takes up 3.2 percent of marketing budgets but will almost triple to 9 percent in the next three years.
  • Social media now accounts for 9.9 percent of spending, though it should grow to 22.4 percent of budgets in the next five years.
Carri Bugbee

This app quickly mutes 100 crowdsourced topics from your Twitter timeline | TechCrunch - 0 views

  • Try Mute, a way to quickly mute 100 words from Twitter as chosen by the wisdom of people on the internet — aka crowdsourced.
  • Twitter has long supported muting words, but Mute makes it easy to really get into the feature. Its Mute.life website lists 100 keywords that have been added and then voted on by visitors to form a ranked list. By installing a bookmark in your (Google Chrome) browser, Mute can be used to automatically add those top 100 words into your muted word list for Twitter.
Carri Bugbee

How to Manage a Social Media Crisis Without Losing Your Mind - 0 views

  • snag your free template to put together a complete crisis communication strategy. Use this post as a guide to complete it.
  • Create a Social Media Crisis Scale Convince and Convert devised a great solution to this problem. They built a customer response flowchart that matches the severity of an issue, to the right course of action.
  • Crisis Level 1: Isolated customer complaints and questions. Crisis Level 2: Angry customers, broken links, posts directing to the wrong page, factual inaccuracies, major misspellings on social posts. Crisis Level 3: High volume of angry customers, service outages, lack of product availability. Crisis Level 4: Product recalls, defective services or products, widespread negative press coverage, layoffs. Crisis Level 5: Lawsuits, serious accidents resulting in injury, illegal employee conduct.
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  • Terms You Should Monitor What should you track with these tools? Consider the following: Mentions of your brand name. Mentions of your CEO or important executives. Competitive brand mentions. Relevant industry terms. Key influencers.
  • Keep an eye on your brand mentions. Check in periodically and use email alerts to stay on top of discussions as they happen. Use your crisis scale to assess problems. Then, respond accordingly.
  • To determine how many negative messages constitutes a crisis, Hootsuite recommends setting crisis thresholds.
  • Using your crisis scale, establish who is responsible for managing the response at each level. It might look something like this:
  • Your employees likely all have their own social media accounts. When disaster strikes, they may not know what they can (and can’t) say about the issue publically. So, it’s important to make sure they don’t go rogue or leak information you don’t want to be released. This could make a bad situation worse. Get in front of this with a documented response plan.
  • Craft Emergency Response Messaging Templates When a mistake happens, you may not have time to issue a detailed response right away. However, you’ll need to say something to acknowledge you’re aware of the issue before things get out of hand.
Carri Bugbee

How Facebook stole the news business | TechCrunch - 0 views

  • By 2014, “Facebook the big news machine” was in full swing with Trending, hashtags and news outlets pouring resources into growing their Pages. Emphasizing the “news” in News Feed retrained users to wait for the big world-changing headlines to come to them rather than crisscrossing the home pages of various publishers. Many don’t even click-through, getting the gist of the news just from the headline and preview blurb. Advertisers followed the eyeballs, moving their spend from the publisher sites to Facebook.
  • In 2015, Facebook realized users hated waiting for slow mobile websites to load, so it launched Instant Articles to host publisher content within its own app. Instant Articles trained users not to even visit news sites when they clicked their links, instead only having the patience for a fast-loading native page stripped of the publisher’s identity and many of their recirculation and monetization opportunities. Advertisers followed, as publishers allowed Facebook to sell the ads on Instant Articles for them and thereby surrendered their advertiser relationships at the same time as their reader relationships.
  • This is how Facebook turns publishers into ghostwriters, a problem I blew the whistle on in 2015. Publishers are pitted against each other as they make interchangeable “dumb content” for Facebook’s “smart pipes.”
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  • 38 of 72 Instant Articles launch partner publications including the New York Times and Washington Post have ditched the Facebook controlled format according to a study by Columbia Journalism Review.
  • The problem is that for society as a whole, this leads to a demonetization and eventual defunding of some news publishers, content creators and utility providers while simultaneously making them heavily reliant on Facebook. This gives Facebook the power to decide what types of content, what topics, and what sources are important. Even if Facebook believes itself to be a neutral tech platform, it implicitly plays the role of media company as its values define the feed. Having a single editor’s fallible algorithms determine the news consumption of the wired world is a precarious situation.
  • the real problem only manifests when Facebook shifts directions. Its comes to the conclusion that users want to see more video, so the format gets more visibility in the News Feed. Soon, publishers scramble to pivot to video, hiring teams and buying expensive equipment so they can blast the content on Facebook rather than thinking about their loyal site visitors. But then Facebook decides too much passive video is bad for you or isn’t interesting, so its News Feed visibility is curtailed, and publishers have wasted their resources and time chasing a white rabbit… or, in this case, a blue one.
Carri Bugbee

Facebook hints at big changes coming to Messenger app in 2018 - 0 views

  • Facebook will focus on improving visual features in Messenger. In his post, Marcus says “people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation.”
  • Messenger bet big on bots in 2017. Last year the company worked with small businesses and global brands to create more than 200,000 bots for Messenger. Marcus writes, “Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.” Since many of these bots provide very rudimentary features, we would expect to see improvements in overall user experience this year. We also expect larger brands to follow the lead of brands like Apple Music and Lego in creating marketing solutions made for the Messenger platform. 
  • Expect to see more businesses transitioning at least some of their customer service resources to Messenger. A recent study, commissioned by Facebook found that “56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.”
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  • This year, we expect to see more brands rely on Messenger as a platform to market and sell products to highly targeted audiences.  With Facebook’s new Messages Objective, brands now create ads that allow prospective customers to immediately be connected to a live customer service representative or bot. Sephora, the multinational cosmetics chain, saw an 11 percent increase in makeover bookings with used Facebook’s targeted ads along with Messages Objective.
Carri Bugbee

YouTube Lets Brands Make Thousands of Videos From One Ad | Digital - AdAge - 0 views

  • The company, part of Google, says it's expanding its Custom Affinity Audience offering so advertisers can target users who search for ski resorts on Google Maps or download a ski resort app, for example, and serve them with ads for winter-related gear. It also provides targeting based on real-life locations that users may have visited.
  • Meanwhile, YouTube says its new Director Mix software can create hundreds or thousands of different video from a single asset.
  • Marketers who leverage Director Mix must provide YouTube with all the building blocks of video, including voiceovers, background and copy. YouTube says it will then create "hundreds or thousands of versions to match your audience segments."
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  • The company is also debuting Video Ad Sequencing, which will allow marketers to string together a variety of different ad types should they chose. For example, advertisers can show a 15-second TrueView ad (which are the skippable type) to build awareness, followed at the next opportunity by longer spots (because that's what consumers want, right?) to further the brand story and later a 6-second bumper ad to drive purchase.
Carri Bugbee

Brands Are Bypassing Influencers and Targeting Teens With Memes - Bloomberg - 0 views

  • Big brands usually take their ad campaigns very seriously. But sometimes they don’t. In their latest attempt to win over the coveted Generation Z, companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram. 
  • Meme accounts are a way for brands to reach a powerful audience that doesn’t consume media in the same way their parents and grandparents did. Gen Z, roughly between the ages of 7 and 22,  is the biggest consumer cohort globally, with spending power to the tune of more than $143 billion in the U.S. alone. And while Instagram remains the most popular social platform among teenagers, Dino said meme accounts are one of the fastest growing parts of Instagram.
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    n their latest attempt to win over the coveted Generation Z, companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram. 
Carri Bugbee

Wayfair Conspiracy Theory Is Spreading Among Lifestyle Influencers On Instagram - 0 views

  • Misinformation and right-wing conspiracy theories — which used to primarily reside in darker corners of the internet like 4chan and Reddit — have been spreading through Instagram since earlier this year. In April, BuzzFeed News reported that several lifestyle and parenting influencers had begun sprinkling in QAnon theories with their normal content; since then, the problem has only become bigger.
  • ghting against. Over the years, QAnon believers have claimed this ring has been involved in the Clinton presidential campaign (remember Pizzagate?), the Mueller investigation, and, more recently, the N
  • Influencer Rebecca Pfeiffer — who runs a blog about fashion and home decor called LuvBec and has 110,000 followers — has nine separate highlights on her page sharing a range of debunked QAnon conspiracy theories.
Carri Bugbee

21 Tips for Attracting Followers to Your LinkedIn Page | LinkedIn Marketing Blog - 2 views

  • You can find pointers on completing and optimizing your LinkedIn Page here. 
  • how to add a Follow button to your company’s website.
Carri Bugbee

Report: Advertisers Wise to Tune into Social TV | Response Magazine - 1 views

  • “TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
  • Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
  • ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
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