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Carri Bugbee

15 Tips from Brand Pros on Setting Up Social Media Command Centers - PRNewser - 0 views

www.mediabistro.com/...pros-on-the-front-lines_b79878

command center social dashboard social media

shared by Carri Bugbee on 16 Dec 13 - No Cached
  • .Designate staff and agency roles: “Make sure everyone essential is there and that each person has a clear set of responsibilities”,
  • 5.Streamline necessary approvals: Obtain pre-approvals where needed from legal. Capital One even had a lawyer on call to ensure their ability to react fast.
  • 6.Rehearse the process: The command center team needs to practice “to see who makes the final calls and pushes the buttons”, said McLean. MasterCard does “mock examples first so we’re ready for prime time”, Cohen reported.
  • ...1 more annotation...
  • 8.Focus on visuals: They all prioritize images and have designers on hand to create infographics. They gave examples, such as Coca-Cola’s Royal Baby announcement, and MasterCard’s Grammy Awards infographics. (image)
Carri Bugbee

MediaPost Publications Small Business Rushes to Social Marketing 03/09/2011 - 0 views

www.mediapost.com/publications

statistics SMB small business email socialmedia facebook Twitter

shared by Carri Bugbee on 09 Mar 11 - No Cached
  • Carri Bugbee on 09 Mar 11
     
    social, search and email, are cited as being the most effective,
Carri Bugbee

Social media in 2018: Time to grow up or get out - Marketing Land - 0 views

marketingland.com/edia-2018-time-grow-get-236162

shared by Carri Bugbee on 30 Sep 18 - No Cached
  • Instead of complaining that you are being “forced” into “pay for play” on networks like Facebook, embrace the fact that social paid promotion is probably the most sophisticated marketing tool ever created.
  • There is a steep learning curve to doing it right, and the need for a regular investment of time to properly manage campaigns. Additionally, even for paid campaigns, you still need to have content that doesn’t trigger ad blindness. But the ability to target your messages to exactly the right people, and to creatively remarket to those who have already shown interest, is unparalleled.
  • There is a major side benefit to moving toward that kind of content, beyond just keeping you in the news feed: Truly engaging content is better for your business. It helps make your brand more respected and remembered. It develops positive feelings toward your business that help influence people when it’s time to make a buying decision.
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  • The lesson from the influencer marketing scandals of the past year is that using people who are influencers merely because of their follower count is a losing proposition. But that doesn’t mean influencer marketing is not valuable. The key is to seek out relationships with influencers who have truly earned their influence. You should be looking for people who have real respect, trust and authority in your industry, or in an area that at least relates to your industry. The pitch here is a genuine exchange of value, where you bring something to the table for the influencer (other than just a hefty check), and they contribute their sincere endorsement and amplification to their audience.
Carri Bugbee

Small Businesses Adopt Facebook Commerce - eMarketer - 0 views

www.emarketer.com/Article.aspx

small business small biz SMB ecommerce F-commerce sales emarketer

shared by Carri Bugbee on 30 Mar 12 - No Cached
  • 37% of Facebook store operators were using the site as their sole sales channel.
  • No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform.
  • small businesses find the channel appealing because it lets them “leverage their scrappiness,”
Carri Bugbee

Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years - Forbes - 0 views

www.forbes.com/...-disappear-in-the-next-5-years

facebook google web2.0 social media

shared by Carri Bugbee on 07 May 12 - No Cached
  • Web 1.0 companies never really seemed to be able to grasp the importance of building a social community and tapping into the backgrounds of those users.
  •  Why has Amazon done so little in social?  And Google?
  •  Even as they pour billions at the problem, their primary business model which made them successful in the first place seems to override their expansion into some new way of thinking.
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