The Battle for Social Media Authenticity - Forbes - 2 views
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to a downward spiral, a la Sprint.” The authenticity battle extends beyond businesses and into the world of personal brands, which is a bit of a tightrope walk. On one hand, people are coached to be cautious of what is posted online because it could have long-standing impact, and then, on the other hand, they are told to be themselves.
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Small Firms Say LinkedIn Works, Twitter Doesn't - WSJ.com - 0 views
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Just 3% of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage International said Twitter had the most potential to help their companies.
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In the survey, just four in 10 business owners said they have employees dedicated to social-media campaigns. Nearly half of them spend between one and five hours weekly on social media, and one-third spend no time at all.
Social TV Advertising And Monetization: Emerging Elements | Business 2 Community - 0 views
How to Set Up a Google+ Page for Your Business | Social Media Examiner - 3 views
A balanced view of using Snapchat for marketing - 0 views
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Problem number one: Building a relevant and engaged audience on Snapchat is difficult, compared to other social networks.
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Issue number two: Snapchat has its own vibe. It may be difficult for many companies to achieve Snapchat credibility without some help from the cool kids.
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the third issue is, the challenge of creating continuous, credible, snap-worthy content that disappears can be significant.
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Twitter Opens Self-Serve Ad Platform to 10,000 Businesses | Digital - Advertising Age - 0 views
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American Express cardmembers and merchants can register to use the platform on a first-come, first-serve basis and also receive $100 in advertising credits to put toward bidding on promoted tweets and promoted accounts
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The company is also focused on reaching the market for its political ad products and scaling its international ad offerings.
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(Twitter currently allows for city-level targeting at its most specific.)
The 6 Stages of Exposing Yourself with Content Marketing | Content Marketing | Social M... - 2 views
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“How Much Do You Open the Kimono: Does “Thought Leadership” Cannibalize Your Ability to Monetize What You Know?”
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hey create content for the (estimated by Eloqua) 85% of the market that doesn’t know who they are, instead of the 15% that do. This is a key finding, as most content is targeted to mid and late funnel thinking and objection overcoming, rather than top of the funnel awareness building. To that end, Eloqua often invests in content that’s not particularly related to their actual business.
The strength of 'weak signals' | McKinsey & Company - 0 views
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Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
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potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
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Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
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Survey Finds Small Businesses Doubled Their Twitter Usage in 2010 - 0 views
Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views
Anthony Noto executive profile: Twitter COO's push into video - Business Insider - 0 views
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Anthony Noto, COO of Twitter, and former Goldman Sachs banker, is leading the company
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He's betting the company on a risky strategy: to turn the social network, famous for celebrity feuds, trolls and Donald Trump, into a destination for live video — from sports to financial news to political debates.
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Noto, a Silicon Valley outsider known for his hard-charging style, has struggled to convince investors or Valley insiders that his plan can really fix the company.
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SMBs Slow to Adopt Digital Marketing Tools; Not Sure About Social Media - 0 views
4 Reasons B2B Marketers Should Love SlideShare | Eloqua Blog - 0 views
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2. Leads. This is a new feature in SlideShare Pro. If you insert a form into your content, SlideShare will capture the viewer’s profile and, through its LeadShare API, automatically import the contact into SalesForce.com. Seriously, what other social network focuses on actual lead capture and sharing?
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Alternatively, you could simply survey the early adopters and decide if they are leaders worth following: Edelman Digital, Ogilvy 360 Digital Influence, Razorfish, Dachis Group, JESS3, Dell Enterprise and, oh, The White House.
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