3 key takeaways from the PR News Crisis Management Summit - 0 views
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Preparing for a crisis takes place long before a crisis actually occurs. “Act like a post-crisis company pre-crisis,”
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“Build a solid brand narrative so that when people are googling your company it’s not just your crises news that comes up.”
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"Build relationships before pitching, especially in a crisis. Have the foundation laid so that when the time comes you can have resources to utilize in the media," she says.
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Build a solid brand narrative so that when people are googling your company it's not just your crises news that comes up."