Social Media Training for Marketers

Snap released a developer tool that lets brands and publishers share web content to its Snapchat image-messaging app. Creative Kit for Web extends functions that previously were only available for mobile apps, giving developers broader distribution within Snapchat and letting them boost web traffic outside the app, per press materials shared with Mobile Marketer.​

Creative Kit for Web lets brands add a "Share to Snapchat" button to a mobile or desktop website. Each of those shared Snaps will have a branded sticker or GIF, along with a link to help drive traffic to related content on a website. Desktop visitors to those sites will see a Snapcode that can be scanned with a smartphone camera while using Snapchat to share a web link with friends and followers.

ou will be able to follow more than 300 “topics” across sports, entertainment, and gaming, just as you are currently able to follow individual accounts. In return, you’ll see tweets from accounts that you don’t follow that have credibility on these subjects. Twitter executives hope that Topics will make the platform more approachable for new and intermittent users and make it easier for heavier users to discover new accounts and conversations. The feature, which began testing on Android in August, is set to roll out globally on November 13th.

You can find pointers on completing and optimizing your LinkedIn Page here. 

how to add a Follow button to your company’s website.

updates involve changes to live video broadcasting, Facebook’s Watch Party and Creator Studio, and they include enhancements to tools, expanded feature sets and improved analytics, among other things.

The highlights include better ways to prep for and simulcast live broadcasts, ways to take better advantage of Watch Party events, new metrics to track video performance and a much-anticipated option to schedule Instagram/IGTV content for up to six months in advance.

The case dates back to before the EU enacted much stricter privacy rules with its General Data Protection Regulation, or GDPR. Still, the concept of two companies being seen as joint controllers for data protection reasons, remains relevant in the new rules, said Tom De Cordier, a technology and data protection lawyer at CMS DeBacker in Brussels.

“The level of awareness of this risk is still very low.”

Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society. But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U.S. adults.

The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users.

Compared with other U.S. adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics.

Reply threads: more reminiscent of a message board, replies are indented and replies coming from people you follow appear with a blue line (making them easier to find if a tweet goes viral or is otherwise cluttered with replies) A “show more” option: not all replies will be displayed. Instead, high quality or otherwise preferable responses will migrate toward the top, and others can be displayed when clicking “show more.”

Twitter will be conducting an audit of any third-party apps that meet a certain threshold of access, ensuring that their use of the site’s APIs is safe and legitimate.

recently released diversity report included a rise in female, Black, and Latinx employees, in areas including overall leadership and technical roles. But attrition numbers were also high among those populations

A crisis creates a vacuum, an informational void that gets filled one way or another. The longer a company or other organization at the center of the crisis waits to communicate, the more likely that void will be filled by critics.

in the two days after the Ethiopian Air crash, Boeing made crisis communications missteps that may have a long-term effect on its reputation and credibility.

Silence is passive and suggests that an organization is neither in control nor trying to take control of a situation. Silence allows others to frame the issues and control the narrative.

Not even the promise of lower CPMs as a result of less competition was enough to tempt large swaths of advertisers to change their view of the platform last year. But it wasn’t for lack of effort. Snapchat execs pushed the self serve auction model in the U.K. for much of 2018.

Snapchat’s impressions are now the cheapest of its peers, according to the ad buyers interviewed for this article.

ll told, the ephemeral mobile messaging app had a good year in 2018 thanks in part to the arrival of the Snap Pixel. When it launched last summer, the pixel gave its ad business more clout as agencies could go to advertisers with more accurate data based on how Snapchat’s ads drive direct response clicks to websites. Deeper data on what actions Snapchat’s ads drove meant ad buyers could move away from last click attribution models.

nstagram hopes that allowing people to complete their purchases inside the app will inspire them to shop more — and to create a big new business for parent company Facebook, which has recently signaled that it expects commerce and payments to represent the future of the company. For now, payment information stored with Facebook will only be used on Instagram. But it’s easy to imagine Facebook letting you use your credentials elsewhere in its family of apps.

In the meantime, Facebook says it won’t share your payment information with other users or with retailers.

Instagram believes shopping represents a massive new business opportunity. The Verge reported last year that the company is building a standalone shopping app. It also said Monday that 130 million people a month tap on product tags in shopping posts.

Colleges try to leverage the social media savvy of their students with “social media ambassador” programs that help them advertise to prospective new students, raise the schools’ profiles, and educate their current students about school programs. And for some influencers, like Giannulli, college can be a windfall, landing them brand deals to market dorm furnishings, Victoria’s Secret underwear, and tooth-straightening solutions to their fellow students. For others, college just gets in the way of their real passion.

Becoming a social media star is the fourth most popular career aspiration for Gen Z

watching on-campus vloggers is how many students get a sense of the university’s culture—sort of like a franker, digital version of a campus tour.

One of the first things that jumps out from the year-over-year data is the consistency of the top five responsibilities. From martech staff and managers up to more senior directors and VPs, these are the core functions that these roles deliver to the organization: Research and recommend new marketing technology products. Operate marketing technology products as an administrator. Train and support marketing staff on using marketing technology products. Integrate marketing technology products with each other. Monitor data quality within marketing technology products.

It is disappointing that, for the second year in a row, performing data privacy and compliance reviews and performing security reviews both remained at the bottom of the list of martech responsibilities — and even dropped a few percentage points.

enior roles are much more likely — 37% to 42% more likely — to: Pay for marketing technology products from a budget, partially or fully (71%) Negotiate business terms for purchasing marketing technology products (68%) Approve or veto purchase of marketing technology products (68%)

99% of journalists say it’s somewhat important (9%), important (34%), or very important (56%) for a company to provide access to news releases within their online newsroom.93% of journalists say that it is important to have news releases organized by type of news category.94% of journalists say it’s somewhat important (14%), important (28%), or very important (52%) to have access to photographs within an online newsroom.90% of journalists indicated the availability of digital product press kits would be somewhat important (25%), important (34%) or very important (30%) for their work.75% of journalists say video files are an important component of an online newsroom.

Archived press releases are a fantastic source of inspiration for journalists, they provide historical insight into your company, can provide industry metrics (which journalists are always seeking) and ultimately give your media contacts some ideas for stories to run with.

Highlighting ContactsDepending on the size of your business, locations, industries and a whole host of other factors you may have several key media spokespeople on your list who can engage with the media.

It’s not altogether clear whether the girls were aware of the scam, but they did appear to pose for pictures with rowing machines to be sent onto USC’s subcommittee for athletic admission. (Though the swindle seemed to work beautifully—twice!

With a popular YouTube channel and two highly trafficked Instagram accounts between them, Olivia Jade and Isabella Rose are almost as popular online as their mom

Now that the admissions scheme has been exposed, internet detectives are racing to rummage through the girls’ old social media posts and interviews, which are not in short supply, for newly incriminating or amusing material. And they are finding plenty, since the girls have been putting their lives online themselves for years—with nary a mention of an early-morning crew practice we can find.

To help Google to pick the right date, site owners and publishers should: Show a clear date: Show a visible date prominently on the page. Use structured data: Use the datePublished and dateModified schema with the correct time zone designator for AMP or non-AMP pages. When using structured data, make sure to use the ISO 8601 format for dates.

Show when a page has been updated: If you update a page significantly, also update the visible date (and time, if you display that). If desired, you can show two dates: when a page was originally published and when it was updated. Just do so in a way that’s visually clear to your readers.

on’t use future dates or dates related to what a page is about: Always use a date for when a page itself was published or updated, not a date linked to something like an event that the page is writing about, especially for events or other subjects that happen in the future (you may use Event markup separately, if appropriate).

Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers, and then promote them as they would their other ad efforts.

"Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad."

The offering will essentially be an extension of Instagram's existing branded content tagging system - now, along with the 'Paid Partnership' tags (as shown below), brands will also be able to extend their promotions of the same.

$744 million that brands spent on influencer marketing in 2018, $102 million was wasted on fake followers.

Last year, a quarter of the cash that Unilever's Dove brand spent on influencer marketing went to fake followers -- compared to 14% for the typical advertiser -- despite the fact that Keith Weed, Unilever's chief marketing officer, said the company would no longer partner with influencers who purchased followers or used bots last year.