Social Business Strategies

"Moving beyond the organic benefits of open employee access to social networks"

"9 Killer Tips for Location-Based Marketing" Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.

"10 Reasons Why You Aren't Done Yet" A couple of weeks ago, I was feeling overwhelmed with my workload. I always leave the office at 6:00 p.m. in order to have dinner with my family. Then I typically get back on my laptop and catch up on my email. I shoot to be in bed no later than 10:00 p.m.

"10 Steps for Optimizing the Brand for Social Search"

"8 Common Mistakes in B2B Social Media Marketing"

cool thoughts on the future (and power) the web

"9 Tips for Creating More Small Business Blogging Ideas"

"Need to Convince the Boss of the ROI of Inbound Marketing?"

"11 Characteristics of Highly Influential Blog(ger)s"

"Our Perception of Others - Kitchen Table Talks" n this edition of Kitchen Table Talks, I wanted to talk about how we perceive others, and how that relates to us. This stems from a conversation I had recently where someone said, "Oh, but YOU never are nervous before a speech," and when I confessed that I was, she said, "then how come you never talk about that?" So, here I am:

"Twitter Now Handling 600 Tweets Per Second"

A few weeks after Google first announced the launch of Twitter and MySpace's integration into their-real time search results, Facebook Pages have begun to show up. While the features are just beginning to roll out, they real-time search will be globally available in English over the next few days. While the few million pages that Facebook has are nowhere near the 400 million Facebook users on the site.

"HubSpot's recently released 2010 State of Inbound Marketing Report, based on a survey of 231 marketers, shows that companies that blog multiple times a day more consistently acquire customers from blogging."

Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.

"7 Tips for Profitable Niche Blogging"

In the previous post, I discussed the importance of social objects (images, videos, blog posts, comments, status updates, wall posts, etc.) in a Social Media Optimization campaign. T his month, I am going to explore the five major ways that these social objects can be contextualized: keywords, titles, descriptions, tags and/or links.