Group items tagged

his month, I am going to explore the five major ways that these social objects can be contextualized: keywords, titles, descriptions, tags and/or links.

A new study conducted by The University of New Hampshire shows that spending time on Social Media sites does not affect the academic performance of students. Despite the ongoing concern of Facebook addiction, it doesn’t appear to have a negative impact on school performance. These findings contradict previous studies which suggested the exact opposite.

The results showed that 63% of heavy users got A and B grades, as compared to the 65% light users who got A and B grades. Similarly 37% of heavy users received lower than B grades, as compared to the 35% of light users who got low grades.

relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.

In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.

primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn.

HubSpot's 2010 State of Inbound Marketing report, being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations! 

Southwest, Smith Clash Illustrates Blogs' Marketing Role

More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.

Online Video Watchers Prefer Google Sites Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009, according to earlier comScore Video Metrix data. YouTube.com accounted for nearly 99% of all videos viewed at Google Sites. Hulu ranked second with more than 1 billion videos viewed, an all-time high for the property, representing 3% market share. Microsoft Sites ranked third with 561 million (1.7%), followed by Fox Interactive Media with 551 million (1.7%) and Yahoo! Sites with 539 million (1.6%).

Manpower’s recent study, “Social Networks vs. Management? Harness the Power of Social Media,” indicates that 75% of employers worldwide say their organizations do not have a formal policy regarding the use of social networking sites at work. Only 20% of employers do have a formal policy, and only 63% of those say their policy is effective at avoiding productivity loss.