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relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.

In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.

primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn.

According to Deloitte data, 2009 was the year that social media bloomed for Baby Boomers, with nearly 47% of them actively maintaining a profile on the social web, which is up 15% from 2008. Further driving home that 2009 was the year of the social BB is the fact that from 2007 to 2008 there was barely a measurable change — just 1% — in that demographic’s adoption of social media.

Boomers also love Facebook () far more than other social media sites, with 73% of the group claiming to maintain a Facebook profile, while only 13% have taken a liking to Twitter (). We also find it somewhat shocking that only 13% identify themselves as active LinkedIn () users. One would think that given their place in the professional world, Boomers would we more active on the professional site.

Also of note is that nearly all the Senior social media users (90%) have picked up Facebook as a new hobby.

Crimson Hexagon analyzed the content of more than half a million tweets following the iPad announcement. While the results aren’t shocking, what it boils down to is that the Twittersphere is split straight down the middle. Forty-eight percent of tweeters reacted positively, while the remainder — 52% — had less than stellar things to say about the iPad. It’s a virtual tug-of-war.

Based on the breakdown below, the largest chunk of tweets were very enthusiastic about the iPad, with 29% of people firmly decided on buying it

nearly one third of half a million tweets — 145,000 to be exact — indicate a decided intention to buy the iPad, with the $499 price point resonating with these future purchasers.

So-called “lo-so” networks like Foursquare (), Loopt, and Gowalla () enable any business with a physical location to not only communicate with customers online, but actually get more of them to walk in the door — and that’s exciting.

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