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Forrester Research is one of the organizations that engages in such outreach-and, candidly, it's one of the few organizations whose content actually is of enough interest for me to share it with my community. When Forrester issues a report that deals with social media and communications, Forrester graciously offers me a copy of the report. These reports sell for hundreds of dollars or more, and as an independent consultant, I couldn't possibly justify the cost of purchasing one. Because Forrester shares its intellectual property with me at no cost, I'm able to opine on the research and share the findings I believe are most significant.

More Content, More Searches Leaving aside such crisis communication tactics - for that is what it was to Southwest judging by Smith's defenders on Twitter - blogs are still an underutilized tool by companies, according to Social Media SEO. "Blogging about your business, products, and services is one of the most powerful marketing tools that you can control, and directly impact. Each new blog post equals a new page of content.

"The Latest Trends in the Cleaning Industry In the cleaning industry, we can see more than a dozen things that require regular cleaning like windows, desks, carpets, garbage compartments. We see a kitchenette with a tile flooring, equipment and dishes. We examine a lounge and see a complex room with upholstered furniture, lamps, hardwood floors, decorative carpets, window hangings and more. A strong cleaning service takes in all the parts that make up the whole picture, every detail that needs a specific type of attention to clean properly. Cleaning services including maid and janitorial companies are in a bidding war to get the best opportunities available. These opportunities include cleaning offices, homes, stores, medical facilities, schools, warehouses and more. General cleaning services, and especially residential services, are fantastic for freeing up your time to focus on more important activities.  The cleaning service industry includes residential cleaning, commercial services, special cleaning and laundry / dry cleaning services. The cleaning industry is vulnerable to the economic downturn. During the most recent recession,  revenue in the cleaning industry declined by 5.3% in 2008 and 6.1% in 2009. Since the recession,  the cleaning industry recovered much of the economic power it enjoyed pre-recession.In 2015, it generated $ 51 billion in revenues. This recent growth can be attributed to both unemployment and office vacancy rates . In other words - people have more money to spend on cleaning services. This means more business for the cleaning industry and more competition for the best contracts. Clean Calculator is one tool that any type of cleaning company should have in their arsenal. It simplifies bidding and back of office tasks from a single application. Opportunities in the Cleaning Industry The best franchise opportunity is likely to be in specialty cleaning services. Specialty cleaning service franchises have more opportunity to s

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