Irregardless that Tjan is discussing a concept I developed last year (in fact I debuted it on a radion broadcast I did with Nate (4/23/09))...this is a great metaphor and one worth reading
Little bit deep and I think I will have to read it a few more times before I catch all the points but it is something that will make your re-evaluate your network strategy
Since business oftens follows the lead of the military when it comes to thought leadership on all things strategy, there are significant implications in this article for all of us.
#1 would be that we should not fight wars with "new rules" with traditional strategies and expect to win.
This article refers back to the adage that I buy from people I know, like, & trust. Companies have figured out that the quickest way to sell is to leverage those who are already buying.
Interesting implications for potential marketing stratetgies...