Group items tagged

Digital Content Strategy? This phrase is ubiquitous if you're from the marketing domain. Content alone can not do anything; it's not derived from marketing strategies. When we talk about Content, there come a lot of content strategies like social media content pillars that hold a vital role in creating optimized Content for the posts.

Since business oftens follows the lead of the military when it comes to thought leadership on all things strategy, there are significant implications in this article for all of us. #1 would be that we should not fight wars with "new rules" with traditional strategies and expect to win.

* Google continues its prime directive. At the high level, this is a strong move for Google, they continue to aggregate other people's social content, and become the intermediatry. This helps them to suck in Twitter, Flickr, and any-other-data type as the APIs open up, giving them more to 'organize'. This is Google acting on it's mission to the world. * Privacy woes will scare consumers -yet adoption will continues upward. For consumers, the risk of privacy will continue to be at top of mind. Although the features allow for sharing only with friends or in public. expect more consumer groups to express concern. Overtime, this will become moot as the next generation of consumers continues to share in public. * Buzz could have faster adoption rate than Twitter. For consumers, this could potentially have more adoption than Twitter as Gmail has a large footprint Google told me it's tens of millions (active monthly unique). Of course, most Gmail users likely aren't Twitter users, but there could be a large platform to draw from. * Physical businesses lose more control over search strategy. For small busineses and retailers, this will impact their search engine results pages, as a single top 'buzzer' could cause their content to be very relevant, if that person was relevant, then their influential content could show at top of SERP pages. Expect Google to continue to offer advertising options now around buzz content -fueling their revenues. * A direct blow to Facebook, they must accelerate go to market. To Facebook, this is a direct threat, these features emulate Friendfeed and the recently designed Facebook newsfeed. Expect Google to incorporporate Facebook connect, commoditizing Facebook data as it gets sucked into Google and displayed on Google SERP. * Great for Twitter now -yet painful in the long term. This is good for Twitter in the short term, as it'll amplify tweets, and suck them into a new system and give additional

Your strategic agency partners are key to your success. They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can't foster internally. As a result, relying on these agile partners outside of corporate walls if often key to responding to new technologies. Yet, as the technology landscape changes at an even faster pace than ever before, brands must have criteria in selecting the right agencies.

Irregardless that Tjan is discussing a concept I developed last year (in fact I debuted it on a radion broadcast I did with Nate (4/23/09))...this is a great metaphor and one worth reading

"The Latest Trends in the Cleaning Industry In the cleaning industry, we can see more than a dozen things that require regular cleaning like windows, desks, carpets, garbage compartments. We see a kitchenette with a tile flooring, equipment and dishes. We examine a lounge and see a complex room with upholstered furniture, lamps, hardwood floors, decorative carpets, window hangings and more. A strong cleaning service takes in all the parts that make up the whole picture, every detail that needs a specific type of attention to clean properly. Cleaning services including maid and janitorial companies are in a bidding war to get the best opportunities available. These opportunities include cleaning offices, homes, stores, medical facilities, schools, warehouses and more. General cleaning services, and especially residential services, are fantastic for freeing up your time to focus on more important activities.  The cleaning service industry includes residential cleaning, commercial services, special cleaning and laundry / dry cleaning services. The cleaning industry is vulnerable to the economic downturn. During the most recent recession,  revenue in the cleaning industry declined by 5.3% in 2008 and 6.1% in 2009. Since the recession,  the cleaning industry recovered much of the economic power it enjoyed pre-recession.In 2015, it generated $ 51 billion in revenues. This recent growth can be attributed to both unemployment and office vacancy rates . In other words - people have more money to spend on cleaning services. This means more business for the cleaning industry and more competition for the best contracts. Clean Calculator is one tool that any type of cleaning company should have in their arsenal. It simplifies bidding and back of office tasks from a single application. Opportunities in the Cleaning Industry The best franchise opportunity is likely to be in specialty cleaning services. Specialty cleaning service franchises have more opportunity to s

This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business. 

Web scraping also helps you to gain a competitive edge over your business rivals. You have access to information that can help you launch strategies that will make you successful in your field. It is also important to get information about your competitors so that you know what they are doing. You can compare the strategies of both your business and those of your rivals. This way you can identify the strengths and weaknesses of both parties and then take the appropriate steps. One of the ways you can get hold of information from your rivals is through competitor price monitoring. This way you know how your rivals are pricing their products and whether there are steps you can take in order to get ahead.

We all need to be able to adjust and adapt as situations for clients and consumers change

"People on the Move in the Social Media Industry: Feb 4, 2010"