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Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn't likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.

Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn't likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.

"You Get What You Give: Social Media Engagement Translates Into Sales"

Social media is a fantastic way to get in front of your target audience but it is absurdly easy to fall into toxic social media habits that alienate your fans. Avoid these traps to improve your social media presence. "Set it and Forget (about) it" - This is one of the biggest social media traps companies fall into - they open a social media account, post a few times then never touch it again. These accounts get very little attention and are quickly forgotten by the target audience. This trap is especially dangerous when combined with paid advertising where those looking at your ad will ultimately visit your social media account and dismiss your efforts as fake. "Unattended Autopilot" - The next social media trap for companies comes from the allure of automation. Many businesses use tools like Hootsuite or Buffer to schedule their posts and simplify their marketing flow. The pitfall here is to go so deep into automating social media posts that you remove the human element entirely. We've all seen these accounts - spamming content at all hours to every platform without commentary or relevance to their own product with the sole purpose of driving up the number of posts. Unfortunately, this behavior typically leads people to the unfollow button. "Guess Who Posted" - This happens when a company does not establish a cohesive brand voice across all media but often have multiple people posting on behalf of the company. It results in an inconsistent message across social platforms and decreases brand authority with the audience, which is typically the opposite effect you want from your social media efforts. "Its All About ME!" - If your goal is to chase away customers and annoy your audience, making every post an advertisement for how great your company is would be a fantastic way to achieve that goal. Although pretty self explanatory, those who fall into this trap treat social media as a way to broadcast free advertising to the masses, ultimately alienating the people the

A new partnership between Bravo and the mobile social gaming platform Foursquare hopes to engage viewers long after they turn off the television and close the lid on their laptops.

The online brand reputation can be effectively handled by China Social Media Agency with their innovative and advance internet software. These welcome more customer engagement, escalate sales figure and boost revenue.

Forrester Research is one of the organizations that engages in such outreach-and, candidly, it's one of the few organizations whose content actually is of enough interest for me to share it with my community. When Forrester issues a report that deals with social media and communications, Forrester graciously offers me a copy of the report. These reports sell for hundreds of dollars or more, and as an independent consultant, I couldn't possibly justify the cost of purchasing one. Because Forrester shares its intellectual property with me at no cost, I'm able to opine on the research and share the findings I believe are most significant.

"For cleaning companies, a professional cleaning business website is essential to achieve growth and success. When a website is put together well, it provides numerous benefits that will direct customers toward your janitorial services and bring greater recognition to your brand. A website for your cleaning business will give you the edge that you need to prosper in today's economy.   Read on for an explanation of the perks a website can bring to your cleaning business, as well as helpful tips to remember during the development process.   A website for your cleaning company will offer these benefits:   The site will act as a place for new customers to learn about you, the cleaning services you offer, and how to contact you. With all this important information stored in one easily accessible place, more people will be able to discover your company. You can use the website to display your service offerings and explain what sets you apart from competitors in the field. Consumers have many choices when it comes to cleaning services, and janitorial companies must do everything they can to stay ahead of industry competitors. A website is a perfect place to tell potential customers why they should choose you. A professional and well put together website will build your janitorial company's reputation. Especially if your business is on the young side, building credibility can be a difficult task. A sleek, efficient website gives a great first impression to consumers and other professionals in the field. In addition, a website of your own is a step toward developing a recognizable brand for your cleaning company.   As you begin the process of creating a cleaning business website, keep these tips in mind:   You'll need to register a domain, enlist a hosting service, and use a website builder to develop a modern, functional, and professional-looking website. These components are essential to generate website traffic and keep your site up-to-date. Consider g

"The Latest Trends in the Cleaning Industry In the cleaning industry, we can see more than a dozen things that require regular cleaning like windows, desks, carpets, garbage compartments. We see a kitchenette with a tile flooring, equipment and dishes. We examine a lounge and see a complex room with upholstered furniture, lamps, hardwood floors, decorative carpets, window hangings and more. A strong cleaning service takes in all the parts that make up the whole picture, every detail that needs a specific type of attention to clean properly. Cleaning services including maid and janitorial companies are in a bidding war to get the best opportunities available. These opportunities include cleaning offices, homes, stores, medical facilities, schools, warehouses and more. General cleaning services, and especially residential services, are fantastic for freeing up your time to focus on more important activities.  The cleaning service industry includes residential cleaning, commercial services, special cleaning and laundry / dry cleaning services. The cleaning industry is vulnerable to the economic downturn. During the most recent recession,  revenue in the cleaning industry declined by 5.3% in 2008 and 6.1% in 2009. Since the recession,  the cleaning industry recovered much of the economic power it enjoyed pre-recession.In 2015, it generated $ 51 billion in revenues. This recent growth can be attributed to both unemployment and office vacancy rates . In other words - people have more money to spend on cleaning services. This means more business for the cleaning industry and more competition for the best contracts. Clean Calculator is one tool that any type of cleaning company should have in their arsenal. It simplifies bidding and back of office tasks from a single application. Opportunities in the Cleaning Industry The best franchise opportunity is likely to be in specialty cleaning services. Specialty cleaning service franchises have more opportunity to s