Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.
HubSpot's 2010 State of Inbound Marketing report, being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations!
HubSpot's 2010 State of Inbound Marketing report, being released today, shows that Inbound-dominated organizations average 60% lower cost per lead than outbound-dominated organizations!
The survey was conducted by RainToday.com and included more than 200 buyers from companies of all sizes, responsible for more than $1.7 billion in professional services purchased, such as accounting and financial services; architecture, engineering and constructions services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services.
According to Deloitte data, 2009 was the year that social media bloomed for Baby Boomers, with nearly 47% of them actively maintaining a profile on the social web, which is up 15% from 2008. Further driving home that 2009 was the year of the social BB is the fact that from 2007 to 2008 there was barely a measurable change — just 1% — in that demographic’s adoption of social media.
Boomers also love Facebook () far more than other social media sites, with 73% of the group claiming to maintain a Facebook profile, while only 13% have taken a liking to Twitter (). We also find it somewhat shocking that only 13% identify themselves as active LinkedIn () users. One would think that given their place in the professional world, Boomers would we more active on the professional site.
Also of note is that nearly all the Senior social media users (90%) have picked up Facebook as a new hobby.
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