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Nate Riggs

9 Killer Tips for Location-Based Marketing - 0 views

mashable.com/...location-based-marketing

social media marketing strategy foursquare location based

shared by Nate Riggs on 16 Mar 10 - Cached
  • So-called “lo-so” networks like Foursquare (), Loopt, and Gowalla () enable any business with a physical location to not only communicate with customers online, but actually get more of them to walk in the door — and that’s exciting.
  • Learn the Platforms
  • Determine Your Goals
  • ...7 more annotations...
  • Establish Your Presence
  • Customize
  • Engage With Your Customers
  • Implement Compelling Promotions
  • Track Everything
  • Foursquare just released a slick analytics dashboard for venues to track their stats.
  • Don’t forget to monitor activity. Carroll points out, “Chances are if someone has a gripe or praise with their check-in, it’s a real-time thing: The patron is probably still there … so the business has a chance to make the experience even better.”
  • Nate Riggs on 16 Mar 10
     
    "9 Killer Tips for Location-Based Marketing" Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.
Nate Riggs

Marketing Tips for Using Google Buzz - 0 views

blog.hubspot.com/...ips-for-Using-Google-Buzz.aspx

social media strategy Google

shared by Nate Riggs on 10 Feb 10 - Cached
  • Nate Riggs on 10 Feb 10
     
    Yesterday Google announced a new social media service called Google Buzz. This new service combines a number of different social media tools into one: (a) friends, commenting and rich media (photos, videos) like Facebook, plus (b) simple, public status updates like Twitter, and (c) location based updates like FourSquare. Google Buzz also adds two more new and interesting things: (a) curated recommendations of what updates are likely to be most interesting to you, and (b) easy access to the social network through a tool 175 million people use... Gmail. If you want to know more about how Google Buzz works, read the official Google Blog article announcing it. This article is about the marketing implications of Google Buzz.
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